Hi, if your whole website is for members and behind a login and password, Searchengines can't index the website and thus not visisble for others than your members.

if you want other people to  find your website, you'll need a public part, which you can optimize for your users and searchengines.

the question is: do you want other people than your members find the website, if yes, than you'll need content that searchengines can find. If the answer is no you can hide the whole website behind a login and password.

i manage a website which  a part of that is only for members. that part is not optimized and behind a login and password. The rest of the site is public and need to be found in the searchengines. This part is optimized for on - and off page seo.

Grtz, Leonie

Hi Amelia, you're right about that alt tags are for people who use screenreaders. Though search engines like google also use the alt tag  to recognize there is an image file.

The alt tag is an onpage factor that influence ranking  (http://moz.com/learn/seo/on-page-factors)

Although the alt tag may looks like as not important, it's worth using it.

About the spammy thing, using a word twice on a page has nothing to do with keywordstuffing

Grtz, Leonie

Hi, Google can't read (yet) image filenames, that's why we use the alt tag, to tell google what's the image is about. So you can use the image file name as alt tag, no problem. If you use the word "lego" twice it's not keyword stuffing.

here's something to read about keyword stuffing: http://moz.com/community/q/what-constitutes-keyword-stuffing

Grtz, Leonie

Hi, it looks like you have a Wordpress website and also the use of H1. For example on page: http://www.iamtheconnoisseur.com/casual-connoisseur-x-trickett-the-weir-collaboration-gift-set/ you have H1 at Casual Connoisseur x TRiCKETT ( you can see it in the source code).

Your site is using images you can use the "alt tag"  here's some info about it: https://econsultancy.com/blog/63845-the-basics-of-using-alt-text-for-seo/
Also start using the meta description in the head, it's not a big SEO thing but at least your snippets in Google will get it's info from it and good snippets are good for clicks.

Get backlinks to your site. Without backlinks no authority on your domain. in OSE i don't see any backlink, it's worth trying to get some..

Use Social Media to push your site.

Grtz, Leonie

Hi, It looks like you have url's placed in your sitemap that have an HTTP status error. You can search for the urls and remove them from your sitemap or make sure they have the right status. Does it say which status error? And does it say which url's? Did you check those url's?When you use Screaming frog spider tool (free), you can search for status error's this is an easy way to find these url's.

Grtz, Leonie