Although most of our traffic comes from other social networks, you never know who's looking and yes it does help as others have said with local search. I update it is as and when we have new products, special offers etc. It does help with our location and is good for driving directions as Sat Nav doesn't always take our customers as far as where we are in our postcode area (we are rural) and we weren't included on Google Streetview as the section of our lane was closed at the time the google car came round!
