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Hello,

Some of the hottest link building techniques right now are guest posting, viral content, and link bating.

But I often see SEOs produce content that has very little relevance to the actually industry they are in. For instance, a dentist might build links by guest posting on a tech site, an attorney might create an infographic on color psychology, and an accountant might venture into celebrity gossip.

While more advanced SEOs try to make sure that the content they produce has some relevance to their industry (even if it's marginal), where is the line drawn?

Hello there,

Do you think Google looks at privacy policies as a ranking factor especially when websites use analytics that record a user's entire session?

Obviously a small factor like this would only have a minor impact on website performance but I am curious to know if it's actually in the algorithm.

Tactics like these can work in non-competitive areas where few back links are present but in the long run they are unlikely to significantly improve your SEO and most likely won't secure you the number one spot. Tactics like these also leave you in a weak position when tougher competition comes along.

My advice is to find a real search engine optimizer who knows the game and understands the implications that recent Google updates have on these strategies and as a result on your site.

Shouldn't be too hard especially with an exact match .com domain.

Start with on-page optimization.

Properly configure your Title tag. It should have the keywords "permission marketing dentistry" at the front. You should also avoid using the same keyword twice in one title tag.

Mention the keyword multiple times on the homepage. Don't overdue it...keyword stuffing doesn't work. Ideally you should have the keyword either bolded or italicized as well.

Include an image on the homepage with the alt tag set to "permission marketing dentistry".

Take advantage of the h tag hierarchy to better organize your site (e.g. h1, h2, h3, h4...).

Add a blog. Google loves fresh content.

Consider adding social functions to decrease indexing times.

Finish with off page optimization.

Start with high-quality and niche related directories. Use opensiteexplorer.org to look at domain trust factors and social metrics before submitting.

By now you should be ranking but if you want to optimize further you can also consider guest blogging on industry related sites.