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I believe the source not bit.ly will show up as the referrer. IMHO, the best way to track shortened links back to your site is to use the Google Parameters. Not sure if bit.ly offers a way to do this easily (Hootsuite's shortner Owl.y does)

Even so, you can add the params yourself.

So if I tweet out about a blog post on my site, I'll put this kind of link into the shortner:

www.mysite.com/postname/?utm_source=twitter&utm_medium=referral&utm_campaign=mycampaign&utm_content=title-of-post

Then I am sure to be able to see my "campaign" info in a variety of ways inside of GA.

Hope that helps.

Thanks for the quick answer. This totally makes sense. I'll look into the tools you mentioned.

Can anyone (not Google affliated) explain to me where Google's data really comes from in their Keyword Tool?

Is it at all based on organic search? Or only on Google Ads related data?

I know there was some controversy back in June '10 and the Google remedied the return of suggested keywords but I can't seem to get a clear answer (other than from the Google blog itself) whether the search volumes returned are truly indicative of organic search.

Am I relying on the wrong tool? Do those more savvy than I only rely on the keyword tool for PPC research.

Please help! I'm obsessing over my numbers here.