Questions created by lighttable
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Youtube Adwords click/visit discrepancy
We started a Youtube ad campaign. Over 2 days we got 60 clicks. However on our site we only measured 19 clicks. We used Kissmetrics to do the measurement. We're trying to figure out if the problem is on our end, or whether people are clicking but then closing the tab before the Kissmetrics JS loads. We're going to implement adwords conversion tracking to get a second measurement. But I was wondering if anyone else has experienced big gaps in how many people click a Youtube ad and how many actually visit the site. We got about 40 people who viewed the video 100%. I'm hoping bots aren't an issue with Youtube ads.
Conversion Rate Optimization | | lighttable0 -
SEO from links in frames?
A site was considering linking to us. Their web page is delivered entirely via frames. Humans can see the links on the page, but it's not visible in source. I'm guessing it means Google can't detect the links, and there is no SEO effect, but I wanted to confirm. Here's the site: http://www.uofc-ulsa.tk/ Example links are the Princeton Review and Kaplan on the right sidebar. Here's the source code: view-source:http://www.uofc-ulsa.tk/ Do those links have any SEO impact?
Intermediate & Advanced SEO | | lighttable0 -
• symbol in title tag
We have a few title tags with a circular dot symbol, which is created by the code "•" Humans see a dot, but googlebot sees • Does this negatively impact our SEO, or is googlebot aware that **• == *** to human eyes
Technical SEO | | lighttable0 -
Do nofollow links affect link profile?
I've read that it's good to keep a natural link profile. Some naked links, some links going to our company name, some with anchor text, etc. Do nofollow links affect this link profile, or is it only followed links that are taken into account?
Intermediate & Advanced SEO | | lighttable0 -
Embed hosted videos or Youtube videos on site
Youtube is our major source of traffic. We also have many of the same videos on our own site, self-hosted. They use the same video player as our paid video course, which allows the user to increase or decrease speed. We're debating whether to replace these self-hosted videos with youtube embeds. Pros: Increase Youtube viewcounts More engagement with videos (videos suggested at end of youtube videos are almost all our own) Cons Possible outbound traffic to youtube. We can't showcase our video player's speed change function I'm not sure how embed views are taken into account by Youtube, and how big a factor outbound traffic is. Would you suggest swapping out our self-hosted videos for embeds? We want to maintain our Youtube channel's edge, and convince people to sign up for our course.
Intermediate & Advanced SEO | | lighttable0 -
How much impact do Youtube transcripts have?
We're considering transcribing our videos. It's a significant enough expense that we have to be sure of the impact. 1. How much effect do the transcripts have on Youtube SEO rankings? 2. Should we also post the transcripts beneath the video, or is uploading them sufficient? If we didn't post the transcripts, we'd just write custom keyword rich text for each video. We could post both keyword text and transcript text, but that may be too wordy. Does anyone have experience on how much Youtube transcripts impact rankings? Thanks
Intermediate & Advanced SEO | | lighttable0 -
Updating Youtube Videos
My company has a popular Youtube channel. Some of the videos are old, and lower quality than the new HD videos we host on our site. We'd like to get the new, better videos on Youtube, but we don't want to erase the viewcounts and comments of the old videos. We also don't want a duplicate content penalty, if that exists on Youtube. What should we do? We could: 1. Overwrite our old videos with the new ones, and lose the view counts 2. Add the new videos, and leave the old videos untouched 3. Add the new videos, and add some kind of redirect from the old videos 4. Do nothing. We want to embed the new videos on our site to increase our Youtube view counts, so options 1-3 are preferable. Has anyone faced a similar situation?
Intermediate & Advanced SEO | | lighttable0