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My web site, www.nhfinehomes.com, is running on IIS7 and I did read a great post on SEOMoz.org regarding how to optimize IIS for SEO in particular, redirecting URL's to lowercase properly. However, I lack the technical skills to do this and am looking for someone who has done this before that can consult on this. Can anyone help or recommend a consultant with actual, IIS SEO experience?

Hi Drew. Did you ever find some good link building freelancers who do link building right?

Mike. Did you ever get or find a good, trustworthy link building resource?

Thank you. Sounds like I'm heading in a worthwhile direction and will plug on!

I have a real estate web site at www.nhfinehomes.com. The site is build on a Windows Server running ASP.NET with a basic, home grown CMS. In my Google Analytic under Traffic Sources, Search Engine Optimization, Queries I see a list of over 1,000 keyword phrases that my site had ranked for. In an effort to improve these rankings, I am under the assumption that if I create original content for these terms and add it to my site, it could help improve ranks? First question, is this a valid strategy worth pursuing assuming the content is good, I use good internal linking practices and make sure not to 'orphan' these pages?

Second, because my current site technology doesn't really make it easy to add content, I have figured out how to install a WordPress blog at www.nhfinehomes.com/blog (currently not up since the MySQL DB died for some reason) So am I at any disadvantage adding all this content to /blog vs. right on the primary CMS? Obviously the WordPress template is not the same as the main pages so primary nav and footer nav differ. Of course I can cross link between the two but wanted to make sure this was not going to penalize the value of this content.

Third, if there is anyone with Windows/.NET optimization experience at the server and site architecture level and can help me give my site a once over, I would be most appreciative. I'm not the programmer and rely and a friend to help with that and his SEO experience is very limited.

Thanks in advance.

Can anyone recommend or offer to assist me with this project? I'm understand the model Darin has proposed and would like to find that 30,000 ft specialist who can review my site, analytics, Google Webmaster and offer a priority list for any on page changes and then get a proven link building specialist involved. Makes sense to me but still would like a more experienced SEO driving the charge vs. me guessing what to do next.

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Looks like Conversation tracking only works for AdWords traffic. I want to to track lead sources for all forms of traffic. Your tool looks rock star. Most of my leads come from the Ask a Question form on the right side of my listing details pages like http://www.nhfinehomes.com/Real_Estate/Canterbury/residential/4166838 However, this form uses jQuery instead of traditional forms that take the user to a success page. Would your tool still work with my technology set up?

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I'm using Google Analytics on www.nhfinehomes.com and would like to track the source of leads submitted via form submissions. Ideally, I could track if the lead originated from organic search (and what keyword phrase), PPC, referral links, etc. Is this possible with Google Analytics and if so, can anyone point to some documentation on how to do this or better yet someone who can help me set this up? This site is running ASP.NET and uses JQuery so there is not a 'traditional' thank you page that I can reference. I'm not a programmer and do not pretend to be one!

Thanks in advance.

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Thanks Darin. I would be grateful for any back link resources you are willing to share. Yes, the site does rank on the first page for several key terms. Looking at my analytics I can see where the traffic comes from. I am hoping to find an SEO strategist with my know how than me to look at my site, the links, the competition, the rankings and offer advice on where I could work to improve first. Is it back links, content, internal linking, social media, etc? My #1 competitor did everything right about six years ago and has become the fastest growing NH real estate company solely because of the traffic and leads from their organic rankings in Google. I realize it isn't realistic to think I could 'beat' them but I want to know what it would take to increase my traffic to the next level. I know how much of an influx you get when you work up the ranks collectively.

Thanks guys. I did look into some of the 'real estate seo' options on the first page. Several looked like they offered tall promises but we'll see how they reply. I can understand both sides of the equation (client vs. SEO) but as the client, many of these SEO's seem to want BIG, BIG bucks upfront and expect the client to take all the risk with no proof that they can deliver. I have tried the eLance, Odesk options in the past and not had the best luck. I am protective of my current rankings and know what can happen when a hack SEO is turned loose. While some past experience with the real estate vertical would surely help, I don't think it's required if an SEO is honest, has a vested interest to assist their client and knows their stuff.