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My web site, www.nhfinehomes.com, is running on IIS7 and I did read a great post on SEOMoz.org regarding how to optimize IIS for SEO in particular, redirecting URL's to lowercase properly. However, I lack the technical skills to do this and am looking for someone who has done this before that can consult on this. Can anyone help or recommend a consultant with actual, IIS SEO experience?

I have a real estate web site at www.nhfinehomes.com. The site is build on a Windows Server running ASP.NET with a basic, home grown CMS. In my Google Analytic under Traffic Sources, Search Engine Optimization, Queries I see a list of over 1,000 keyword phrases that my site had ranked for. In an effort to improve these rankings, I am under the assumption that if I create original content for these terms and add it to my site, it could help improve ranks? First question, is this a valid strategy worth pursuing assuming the content is good, I use good internal linking practices and make sure not to 'orphan' these pages? Second, because my current site technology doesn't really make it easy to add content, I have figured out how to install a WordPress blog at www.nhfinehomes.com/blog (currently not up since the MySQL DB died for some reason) So am I at any disadvantage adding all this content to /blog vs. right on the primary CMS? Obviously the WordPress template is not the same as the main pages so primary nav and footer nav differ. Of course I can cross link between the two but wanted to make sure this was not going to penalize the value of this content. Third, if there is anyone with Windows/.NET optimization experience at the server and site architecture level and can help me give my site a once over, I would be most appreciative. I'm not the programmer and rely and a friend to help with that and his SEO experience is very limited. Thanks in advance.

I'm using Google Analytics on www.nhfinehomes.com and would like to track the source of leads submitted via form submissions. Ideally, I could track if the lead originated from organic search (and what keyword phrase), PPC, referral links, etc. Is this possible with Google Analytics and if so, can anyone point to some documentation on how to do this or better yet someone who can help me set this up? This site is running ASP.NET and uses JQuery so there is not a 'traditional' thank you page that I can reference. I'm not a programmer and do not pretend to be one! Thanks in advance. Link

I addition to running a small web development company and thus having some background to SEO/inbound marketing, I also own a real estate web site at www.nhfinehomes.com. Last year, I had the site recoded with many SEO improvements in mind. The result was a significant boost in traffic/leads and more pages being indexed. One of the challenge with real estate sites is that all my competitors have the same content (house listings) via the IDX feed so the challenge is to try to shape the pages to be a little different. My question is where do I go from here? I'm not sure where to best focus my efforts for maximum improvement. My biggest competitor has tons more links, some of which are just not realistic for a small firm like mine. Is content creation the next step to push out on a Wordpress blog with better internal linking? In Google Analytics, I see tons of keyword phrases that I have low rankings for and wonder if some optimized content could help boost those? What I would like to find is a TRUSTED, proven consultant with PROVEN real estate SEO experience that could take a look at my site, my competition and honestly tell me what it would take to improve so I can better determine how big a nut this is to crack. I am okay with doing most of the work and have my programmer who can help with some of the technical. I just don't want to take stabs in the dark and waste resources on ineffective or worst, potentially damaging results. So anyone here know where I can find such a strategist? Link