How can I track the traffic source/keyword of form submissions?
-
I'm using Google Analytics on www.nhfinehomes.com and would like to track the source of leads submitted via form submissions. Ideally, I could track if the lead originated from organic search (and what keyword phrase), PPC, referral links, etc. Is this possible with Google Analytics and if so, can anyone point to some documentation on how to do this or better yet someone who can help me set this up? This site is running ASP.NET and uses JQuery so there is not a 'traditional' thank you page that I can reference. I'm not a programmer and do not pretend to be one!
Thanks in advance.
Link
-
Hi Link,
You can try www.myconversionbrain.com It does exactly that so that you can know which leads came from which keyword, adgroup, campaign. It also tracks which display partner or remarketing site generated the lead. Basically it tracks down all the source traffic (Google organic, Bing, Yahoo, Facebook, referring links etc) for all the leads that you get automatically.
Plus it helps managing your leads so you can see which keyword delivered the best ROI and which ones waste your money. So you can see the status of the lead from the initial stage of the closing. It also does other cool things like notifying you immediately once your leads come back to your website again and you will see which page the lead inquired on as well as which pages he has been to (before and after inquiry).
If you want a free free demo (10-15 min) let me know and I would be happy to show you using screenshare.
Cheers
Johan Hedin
-
Google Analytics does offer conversion tracking for all sources of traffic. You can set up Goals in GA and use a virtual pageview to load anytime the "Success" message is displayed to the user via AJAX. This might help - http://support.google.com/analytics/bin/answer.py?hl=en&answer=1032720
As for using Convertable on your site, it should work on http://www.nhfinehomes.com/Real_Estate/Canterbury/residential/4166838. Convertable actually uses AJAX/JQuery to display the success message so there is no traditional Thank You page either. If you have any other questions or need help signing up, feel free to email me at patrick@convertable.com.
-
Looks like Conversation tracking only works for AdWords traffic. I want to to track lead sources for all forms of traffic. Your tool looks rock star. Most of my leads come from the Ask a Question form on the right side of my listing details pages like http://www.nhfinehomes.com/Real_Estate/Canterbury/residential/4166838 However, this form uses jQuery instead of traditional forms that take the user to a success page. Would your tool still work with my technology set up?
Link
-
You can use Google Analytics conversion tracking if you haven't set it up already - http://support.google.com/adwords/answer/2375435/?hl=en
Also, if you would like to look up the source of any individual lead and see the source of the lead included with the lead emails, I would suggest checking out http://convertable.com which is a free tool that does exactly this (full disclosure - Convertable is my project!)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
UX and/or Conversion Help for Ecommerce
Good Morning, We recently revamped and relaunched our ecommerce website and we believe we have built a great site that is easy to navigate, find what you're looking for, get all details, and purchase. We were hoping to get some of the Moz community to take a look at the site and let us know if you have any suggestions on usability or conversion techniques that we could implement to improve user experience and amount of orders placed. You can view our site here Looking forward to your feedback. Thanks in advance
Conversion Rate Optimization | | Prime850 -
Server-Side A/B Testing - Okay for SEO?
Hey Moz Community! I've been digging into the differences between server-side testing and client-side testing and had a generic question. Is it safe to run server-side A/B testing? For example, if I want to Split Test the home page of a site and show 50% of my traffic one home page, and show 50% of my traffic a completely different (read: new template, new content, new CTAs, etc) home page, are there any implications to SEO and organic search? I've spent about five hour researching and from what I can find A/B testing is acceptable as long as you don't show Googlebot different content or run A/B tests on Googlebot. Matt Cutts, head of Webspam at Google, has stated that A/B testing does not impact search rankings. "A/B or split testing or other forms of testing web sites is okay by Google as long as you don't test GoogleBot or don't treat GoogleBot differently." The biggest concerns for SEO cloaking, so from my understanding, for server-side testing, you'd need to do user-agent based redirection so that Googlebot (or any search bot) gets the normal version of the home page. The bots shouldn't be part of the test. Technically that is cloaking, but intention-wise, we're not trying to be sneaky. I've also read through this article about experimentation from Google developers here. Am I missing anything here or is there a definitive answer? If we serve a “B” as a different site for user testing, just exclude google bot by user-agent and we’re good? THANKS!
Conversion Rate Optimization | | andrewmeyer0 -
Any PPC Companies out there who can work with small accounts
I have a story , 18 months ago we had our own PPC adwords account, we had been running at £3.20 CPA for quite some time and we were very happy. Sometimes CPA would go up , sometimes down, but not my very much. One unfortunate day google rang, and told us , that our CPA should ne £2.50 and that we needed expert advice that they couldn't actually give us, we needed an expert. To cut a long story short and after 5 very expert companies have messed with our account, we had varying results. One company left us with 2 leads per day at £10 a lead !!!! , one did better than that and setup a £3k adwords account using their expert advice, blew it all and said "times are tough" sorry !!! The last company was actually the best, great guy , but I think we are two small for him, we have varying results, one day we get 30 leads, the next we get 10 , one day its £3.50 CPA , next its £7.00 . But on the whole very happy with his initial work We just want a company that doesn't Lie to us , tells us straight , and can use their expertise to get us a CPA of £3.50 and help us get upto 50 leads a day, if not more. Thanks Hope that makes sense Nick
Conversion Rate Optimization | | NickKer
systems direct ltd0 -
Contact form at the end of all posts
I notice a lot of sales blogs have contact forms at the end of all their posts. Can anyone give me some information on the effectiveness of this tactic? Case studies, examples, or your experience from adding contact forms and what it did to conversions? I imagine it would help increase conversions. It would reduce a step from moving to a new page, but might turn off some visitors? Any information would be appreciated.
Conversion Rate Optimization | | Oren.0 -
How to find average organic traffic growth rate for ecommerce startup?
Happy Friday Everyone, I have a quick question: I am in the process of crunching some numbers to try and figure out an organic traffic forecast for a client. One of the crucial metrics I can't seem to figure out is traffic rate of growth over the next year or so. The reason this is complicated for me is that I have only ever done this sort of thing for an established business before, and had plenty of past organic traffic data to work with. What I am looking for is a source that could give me a reasonable idea of what kind of growth rates I might expect for a startup with practically no data; I would be perfectly happy with a national average for online retail startups. Any help would be greatly appreciated. Thanks!
Conversion Rate Optimization | | G2W0 -
Can using the Google Keywords tool and/or SEOmoz cause problems for my company's IP address?
I just started with a company a few weeks back, working on-site doing SEO work. I've been using SEOmoz as well as Google Adwords' Keywords tool. I just got a message from one of our reps saying that people at the office (and this is a huge office) have reported tons of CAPTCHAs being thrown up frequently. I told them I had been running searches with Google Keywords tool and SEOmoz, but would that really cause that much of a problem? Is there anything I can do in order to fix this, some keyword finders that won't get me in trouble, etc.?
Conversion Rate Optimization | | SmokewagonKen0 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0 -
Can Changing Meta Descriptions Negatively Impact SERP's?
I have just had a page start ranking well in key SERP's and I would like to change the meta description and add a price as we are extremely competative in that line. Could changing the meta description now a page is ranking negatively impact the SERP placing? Does anyone have any experience with this?
Conversion Rate Optimization | | robertrRSwalters0
