Hi Joshua

I love your answer - I feel that good content should get links automatically.  But im stuck, for example I am trying to increase links for a waste management company  - they remove commercial rubbish!  So it is not glamorous.

I feel stuck - what do I write about that people would think was excellent when it is to do with waste?!  And also that the client is happy to have on his website.

I am wondering what the best approach is when you have a really boring topic e.g. rubbish removal - how do you get more links if all the content is about a mundane topic like waste removal?Any insight you can give would be appreciated.

thanks so much

Lisa