If you have several duplicate pages (with the exception of location), I do think you run the risk of being penalised for duplicate content.

Does each local area actually have a branch or is it all run from one location, with all the additioanl pages being written to garner the local belief that the service exists as a 'local service'?  I've seen businesses do this and it doesn;t feel right to me.  I agree with the previous poster that you'd be better building a national brand that services different parts of the country rather than making it look like you are a network of branches.

If your client does have several branches/franchises, I'd be tempted to make every page unique and about that local service.  Use images specific to each location and title and alt tag accordingly.

Re changing the title tags, no you don't need to add any redirection.  Yo only need to do this if you also change the url and the existing url has already been indexed.

I've done quite a bit of redirection on some sites when optimising and so far suffered no issues, but I'm going to go away and view that video!

Hi.  Everything Tom said and I also wanted to add another extension to this - If you use Firefox this is for checking nofollow and dofollow links.  When you add the extension, if you right click and select the nodofollow it hghlights nofollows in red and dofollows in blue.  I use it all the time.

https://addons.mozilla.org/en-us/firefox/addon/nodofollow/

I've attached a screenshot of what you should be looking for.  You need to go to your dashboard -> users -> all users -> then select any user.

There should be several fields including your bio area...as per the attached.  Mine is filled in with my google plus proifle.

Something I forgot to mention is that your user will also need to add themselves as a contributor to the blog on their Google plus profile.  I have attached a link to my google plus profile.  If you check out the about section you will see about two thirds down a section where is says 'contributor to'.  Here you add the url to the blog.  This links the two.

https://plus.google.com/u/0/101142923283224674423/about

1. You need to link the blog to the G+ Profile

2. You need to confirm in G+ that you are truly a contributor to that blog (or you could add any old superior influencer)

That should be it.

g+jpeg.jpg