I Have an ecommerce site hosted on volusion and they make the structure /category/product (Specifically www.example.com/shortnameurl/productcode"). I figure with 10000+ sites they have found that this structure is best. They want the best results for their clients so they retain & gain new busines.

I recently tried to duplicate(ish) the product name like /black-luxium-camera/luxiumfz200 ... and google killed me.

My suggestion, stick with /categoryORbrand/product,  NOT .com/product/   as there is more opportunity to stand out when people search.

thank you everyone who contributed to this response, I found it very helpful. I will adjust my pages this morning, incase anyone checks back. If I see any dramatic SEO changes I will let you know.

Also this is my first time posting on SEOMOZ, loved it! What a cool feature.

Hi Mozers,

I have a  ecommerce furniture website, and I have been wondering for some time if showing the product descriptions on the sub/category page helps the website.

If there is more content displayed on the subcategory, it should be more relevant, right?

OR does it not matter, as it is duplicate content from the product page.

I think showing the product descriptions on non-product pages is hurting my design/flow, but i worry that if I am to hide product content on sub/category pages my traffic will be hurt.

Despite my searches I have not found an answer yet.

Please take a look at my site and share your thoughts:

http://www.ecustomfinishes.com/

Chris

27eVz