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Hi Mozers, I recently changed my URLs for my ecommerce site and my traffic went from 2,000 visitors a week to 1,000 visitors a week, over a 3 week period. Traffic is down, so are unique Kwds. I need advice on why this happened and what I should do moving forward. To brief, I have a ecommerce website, www.ecustomfinishes.com.  I noticed pattern that a lot of my URLs with a unique URL structure (URL.Com/ProductDescription/ProductName) were getting a lot of entrances  ~30-50 a month, and others that followed the path of my subcategory (URL.com/SubCat/Product) were getting 0-3 entrances a month. The seo pattern was that those with unique product URLs were hitting long tail Kwds, and those URLs with  /subcategory/product were getting far less traffic. I changed 150 or so urls to be unique. Good idea, I thought. Since then: CON: Since then my traffic dropped from 2200 visitors a week to 1100 visitors a week. -25% week to week, over 3 weeks CON: # of non-paid keywords sending visits: -25% week to week, over 3 weeks PRO: my Urls receiving entrances +10% week to week, over 3 weeks REF: http://imgur.com/GwZT8 Question: What are your best suggestions moving forward? Any advice is much appreciated, Thank you!!! abBN3

Hi Mozers, I have a niche ecommerce site http://www.ecustomfinishes.com that sells custom barn wood furniture. I have about 600 products online. 2 weeks ago I started rewriting my urls from /subcategoryurl/ProductA   to    /UNIQUEURL/productA for  my individual products, For example for my subcategory farm tables (150 products) I had /rustic-farm-tables/productA, /rustic-farm-tables/ProductB       ...."rustic-farm-table" about 150 times. 2 weeks ago I started changing the 150x "/rustic-farm-table/" to  a more descriptive URL such as /white-farm-table/producA /rustic-square-dining-table/ProductB /Black-harvest-table/ProductC Here is why I am need advice: I have  1181 pages, the page with the most entrances with "rustic-farm-tables"  is #31/1181  based on entrances. the 2nd most is #71/1181 Alternatively, I have 13 table product  pages such a as /12ft-Rustic-Farm-Dining-Table-p/12-foot-table-with-inlay.htm"  that get more entrances than any product that includes "rustic-farm-tables" Since changing the urls to be product specific,  my overall traffic has dropped 20%!!! So here is my question: do i continue to have the /UNIQUEURL/product be unique to the product, which is consistant amongst my best preforming pages, yet has dropped my traffic 20% in the last 2 weeks, OR do i keep /SAME-URL/product  which written as  a best practice, and be happy with the traffic I had? Could the 20% drop just be a temporary shock? Why would this happen? This would be a good long tail/head term experiment. Try to get more head terms, or do what you can do focus on long tail. I hope i was able to explain this well, I say follow the best practices of  my best preforming pages, however the 20% drop has me worried. Thank you in advance for your help

Hi Mozers, I have a  ecommerce furniture website, and I have been wondering for some time if showing the product descriptions on the sub/category page helps the website. If there is more content displayed on the subcategory, it should be more relevant, right? OR does it not matter, as it is duplicate content from the product page. I think showing the product descriptions on non-product pages is hurting my design/flow, but i worry that if I am to hide product content on sub/category pages my traffic will be hurt. Despite my searches I have not found an answer yet. Please take a look at my site and share your thoughts: http://www.ecustomfinishes.com/ Chris 27eVz