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Appreciate it! We'll check it out. Thanks for the feedback.
Any input on which Joomla plugins could help us to facilitate the SEO on a client's site? Wordpress has some simple all-in-ones but we're not as familiar with Joomla and it doesn't look like that's the case.
Thanks!
Hiya! Saw this on SEOmoz’s twitter account. Your enthusiasm and desire to learn more about best practice is marvelous.
Here's my two cents:
My understanding is that you have signed up for Facebook, Twitter, Youtube, and a few more. It's great that you want to be more social, but sometimes companies get too gung ho about social media and start everything all at once. As you've already realized this is a cart-before-the-horse type situation.
So take a step back. Before everything else, you need to think about what you hope to achieve through your social media. Have defined goals: driving traffic, raising sales, gaining a reputation as an expert in your industry, all of the above.
Then you have to think about the online community you are joining. Who is your audience? What content or information do they want and need? What will attract their attention? Of that, what do you already have to offer?
When you're doing business to business social outreach, you would share content that other businesses find useful, clever, or fun. This includes not only content they'll enjoy personally or professionally, but also things that they can share with their own clients.
Only once you've gathered or brainstormed this information do you start thinking about which social media platforms best fit your needs. Each social media network is useful, but they each have unique strengths and weaknesses. Be cognizant of these as you decide how to disseminate which content to which audiences. What you do for Facebook is not what you do for Twitter is not what you do for LinkedIn. Make sure you do your research and that you are aware of the ebb and flow and flavor of your audience as you build a following.
And of course, none of your lovely social efforts matter if no one knows that you're making said lovely social efforts. Be sure to put your social media buttons on your site.
There's obviously a lot more that goes into this and a social media consultant/strategist can help you work it out. But these are the bones as we see it. They're really not that different than any other kind of marketing: Have goals. Know audience. Stay aware. Eat chocolate. Rinse. Repeat.
An excellent point.
Again, thanks so much for the feedback.
Thanks, Simon, that's really helpful, actually.
I appreciate the prompt response.
We were also considering the fact that a lot of links will contain simply the web address, so although using keywords in the domain doesn't give us the "exact match power", it may give us some keywords in our anchor text.
How would you recommend we weight this possibility in our decision?
We have a client who wants to secure an exact match domain for their new website, but it's very long.
They're wondering about securing an additional domain that is much shorter for marketing purposes (business cards, email addresses, etc).
We would then 301 redirect the short domain to the main domain. Are we going to see negative SEO implications from that?
Frequently we get red-flagged for duplicate content in the MozPro Crawl Diagnostics for URLs with and without a backslash at the end. For example:
gets flagged as being a duplicate of
I assume that we could rel=canonical this, if needed, but our assumption has been that Google is clever enough to discount this as a genuine crawl error.
Can anyone confirm or deny that?
Thanks.
We use the Pro Web App for our keyword/ranking reporting. First, am I correct in assuming that this uses exact match to report the traffic?
That being the case, is there a way in Moz (beyond entering endless permutations of our targeted keywords) to track traffic we're getting out of broad match searches?
For example, say we optimized for and are tracking the keyword "lambada dancing llamas" for a company called Llarry's Llamas. Let's say that Moz reports little to no traffic for that keyword, but GoogleAnalytics indicates that we've gotten traffic from "larrys dancing llamas", "dancing llamas", "llarry llamas" and so on.
So, obviously we're getting broad match traffic out of the lambada llamas, just not a lot of exact match, which is all that the Moz app shows.
How do other people track this kind of traffic?
Thanks for the input. For the sake of clarity (specifically, my clarity), could you give me an example of a keyword 'theme'?
Thanks again.
Thanks for responding.
I've read that the competition ranking in Adwords is based on the cost of using that keyword in a ppc campaign. Does it remain a useful metric if I'm focusing on organic search?
Hiya! Saw this on SEOmoz’s twitter account. Your enthusiasm and desire to learn more about best practice is marvelous.
Here's my two cents:
My understanding is that you have signed up for Facebook, Twitter, Youtube, and a few more. It's great that you want to be more social, but sometimes companies get too gung ho about social media and start everything all at once. As you've already realized this is a cart-before-the-horse type situation.
So take a step back. Before everything else, you need to think about what you hope to achieve through your social media. Have defined goals: driving traffic, raising sales, gaining a reputation as an expert in your industry, all of the above.
Then you have to think about the online community you are joining. Who is your audience? What content or information do they want and need? What will attract their attention? Of that, what do you already have to offer?
When you're doing business to business social outreach, you would share content that other businesses find useful, clever, or fun. This includes not only content they'll enjoy personally or professionally, but also things that they can share with their own clients.
Only once you've gathered or brainstormed this information do you start thinking about which social media platforms best fit your needs. Each social media network is useful, but they each have unique strengths and weaknesses. Be cognizant of these as you decide how to disseminate which content to which audiences. What you do for Facebook is not what you do for Twitter is not what you do for LinkedIn. Make sure you do your research and that you are aware of the ebb and flow and flavor of your audience as you build a following.
And of course, none of your lovely social efforts matter if no one knows that you're making said lovely social efforts. Be sure to put your social media buttons on your site.
There's obviously a lot more that goes into this and a social media consultant/strategist can help you work it out. But these are the bones as we see it. They're really not that different than any other kind of marketing: Have goals. Know audience. Stay aware. Eat chocolate. Rinse. Repeat.
We have a client who wants to secure an exact match domain for their new website, but it's very long.
They're wondering about securing an additional domain that is much shorter for marketing purposes (business cards, email addresses, etc).
We would then 301 redirect the short domain to the main domain. Are we going to see negative SEO implications from that?
Sorry, this is actually kind of a tripartite question:
I was looking at the Competitive Link Analysis on one my clients' campaigns. Sometime between June and September their total links went up by about 120,000. We have no idea where those links came from (although the numbers would indicate that they're mostly internal).
Question 1: In none of the other tools can I figure out how to list these links on a domain level. Is there a way to get a list of all links for our given domain?
I've been playing around with the page-by-page and even that doesn't show me everything. For example, I'm looking at OSE for their homepage and it lists 45 links for a page that it claims has 151 total.
Question 2: How did it pick those 45 to display out of the 151 possible? If these are only external links, why do half of them come from one of our subdomains?
Also...
Question 3: If our client hasn't made any major changes recently, why has the number of internal links gone up so dramatically?
Thanks.
An excellent point.
Again, thanks so much for the feedback.
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