Latest posts made by MackenzieFogelson
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RE: Domain strategy for UK and USA
Good question. Am curious about this as well. If the site is translated to the specific geographic area, with the exact same content as the original site, will Google recognize that the content is in a different language and treat it as such?
posted in International SEO
Blog Posts
12/15/2015
It’s not just about the content you create, but the experience you provide. Building meaningful relationships with customers is not an option, but a requirement.
6/17/2015
Download this simple tool and follow these steps to align your entire company with 8 very important elements of your marketing strategy.
10/15/2014
Humanizing and building trust with your brand can provide you with a strategic advantage over your competition. You must be real and authentic, listen and take action on what you hear, prioritize the relationship itself, and deliver on the promises you make.
3/4/2014
Writing great content is a lot of hard work. It's especially difficult when you're writing that content for clients and using contract writers. Try some of these tactics to be more efficient, work more collaboratively with your clients, and ultimately build better content on their behalf.
11/12/2013
Big content isn't just about building brand awareness, your customer base, and your revenue. If you use big content to serve a higher purpose, it can make a really big difference in your business.
9/27/2013
In order to make sure we're constantly creating value for our customers, our focus should center on goals instead of tools. In today's Whiteboard Friday, Mackenzie Fogelson walks us through her five-step process for ensuring that value comes naturally.
9/12/2013
Guest blogging can be an effective way to build credibility and attract the right customers to your business and your community. Here are five simple steps for finding the right opportunities.
8/14/2013
There's a lot of work that comes with building and managing a community. Check out these fundamental steps, and set yourself up for success.
6/11/2013
When you build a community around your company, you're building your brand and your business. In order to make that happen, you've got to have the right team in place. It's time to think differently about roles.
4/16/2013
Building a community around your company is a great way to generate value in your business and weather the storm of Google's algorithms.
Whether you're building a community from scratch, or you're working on growing an existing one, this approach and process will help get your community rolling, or optimize and leverage what you already have.
3/19/2013
Content is a powerful tool that can be used to grow your business and your community, but it can't be all about you. Consider using foundational and community building content to add value and draw customers to your business.
2/19/2013
When you’re getting started with building a community around your business, you aren’t really starting from nothing. You can leverage the people, blogs, knowledge sources, and communities that already exist and are relevant to your business and industry, and go from there!
1/15/2013
At the heart of community building strategy, there is a need to share and provide something of value to others. Check out these tips to ensure you're spending time and resources on types of content that are valuable to potential community members you're hoping to attract.
11/20/2012
So, you think you're ready to launch some content? Before publishing your hard work for the world to see, check out these detailed pre and post content launch checklists to ensure your work has the best chance of survival possible.
10/3/2012
It’s common for potential clients to have unrealistic expectations or to have been misinformed somewhere along the way about SEO. It's time to take a stand and make it your job to educate potential clients about myths and realities of their web marketing needs.
9/6/2012
I'm probably a little late for the agile marketing train. It's only in the past few weeks that I've been reading everything I can about the concept, and I've been wor...
7/4/2012
When we get into the truth of how much time and effort goes into the actual work of raising a client's web visibility--that it’s an ongoing process that will require them to generate content and build relationships--we often see some reluctance. To combat that reluctance, we’ve put a lot of thought into how we conduct and explain our particular version of content marketing.
Mackenzie Fogelson — “Mack” to those in the know — is a writer, speaker, and the Founder and CEO of Genuinely, a consultancy that evolves strategy for sales, marketing, and customer experience teams — all from a place of purpose. A frequently featured speaker and long-time leader in the search engine marketing industry, Mack’s true passion is helping companies refine and translate their purpose into an actionable roadmap for growth. Mack holds a Master’s Degree in English from Colorado State University. She lives in Colorado with her husband, Jon, and is rapidly funding her kids’ college education with a 25-cents-per-swear jar.