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Thanks

I found very useful the articles you posted. 
Anchor tagging doesn't deliver any improvement in rankings, but as far as you would it be possible to optimise a page for a broad keyword and for a commercial keywords across an anchor tagging?

I try to be more clear:

You sell cats, and you are "so lucky" to have a stock of Grumpy cat clones. So you create a landing page for "grumpy cat clones". On this page you create a commercial anchor tagging e.g. "buy grumpy cat clones", I would do this to hopefully see ranking the anchor tag URL for the commercial keywords and therefore having better user EX .

Hi guys,

Anchor name URLs & anchor blocks: how Google sees them?

As far as I know Google hasn't ever recommended anchor name URLs and anchor blocks, mostly when you have one page site, but I have ran into an organic result with an hyper-link to an anchor name URL.

There is a proper link and there aren't on the page and the code the words "Jump to". It means Google has put those words there and it has also taken the header of that block as anchor text.

Why has Google placed that link?

The query is "faqs umbrella company", so I thought that Google has seen "faqs umbrella company" like "what is the most popular faq about umbrella companies?" and therefore perhaps the correct answer could be "Is an umbrella company the only option I have? What are the alternatives?".

Although, IMHO the most popular FAQ on Umbrella Companies should always be "what is an umbrella company".

Unfortunately, that page is only worthy of third Google organic result page and there is no hint of rich snippet or any kind of conversational/KBT optimisation on its source code.

Someone has any idea of why Google shows that link and if it's something that we can optimise in our pages?

Cheers

Pierpaolo

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Hi guys,

I am curious, so am wondering something about the Penny Black SERPs.
Apparently Google shows a value of £1.00

From where does it come from? It's not the value

The Wikipedia page hasn't any mark-up about it, actually it has the Price value mark-up of 1 penny

Among the rare stamps, also the Inverted Jenny shows a value

But it's clearly taken from USPS and it's the cost of a new version of this rare stamp

Indeed, the mark-up matches that value

I've been looking on-line for a new version of the Penny Black, but couldn't find anything. 
The only small piece of information that I've found to correlate one pound with the Penny Black is on the Wikipedia page, but the point is: is Google able to strip those information from that piece? It's not a mark-up, it's not a number and mostly it's not a simple sentence like "The penny black cost was of £1.00" It reads "One full sheet cost 240 pennies or one pound sterling".

Is it Google moving beyond the mark-ups too?

Thanks,

Pierpaolo

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I am agreed with you, but unfortunately what I have got from the creative brief the client gave us, is that in this market all the players have an awful poor idea of what marketing, targets, benefits, features etc meanings.

After I have analysed some sites I can say they don't do anything to separates from each others. They all offer the same services with fees that change of a couple of pounds. I can tell you that there are two kind of sites:

1. populated with thousands pages, hundreds internal links and the "why choose us" footer.
2. clean, neat and very stylish. With thin content and funny site structure

To be honest, I have an idea on how to make outstanding this business from the competitors, but it's more like developing a new service than marketing the current services. We will see what they give me a feedback on my idea.

Thanks for your kind reply,

PP

Hi Guys,

I know that  is not good having any kind of duplicate content on your site, but SEO is above all "competition", so I have to see what my competitor are doing to find the best way to outrank them.

So this is my question: is it good or not having site wide content like "why choose us" just above the footer on every single page? At the moment, I can see many - too many - of my client competitors having the "Why choose us" as site wide content above the footer. The funny thing they don't use a couple of sentences, they have placed  many words and 10/20 internal links, in other words, they have enough stuff to put down a stand alone page.

What do you think: this is just a bad SEO practice or it may work, as I can see so many sites ranking well with this kind of piece of junk on each page.

I am not going to recommend this to my client, but as am trying to detail every decision I make showing what the competitors are currently doing, my concern is that my client finds it and therefore will ask to have the same shiny piece of garbage above the footer.

Thanks,

Pierpaolo

I got your point of having a firm conversation about this issue, but the agency is not mine and my concern is to see the client sacking us off. That's why I'm trying to find a way to cope with this lack of content.

I'm agreed we need unique product descriptions, but how could we write original content for products such as windows, doors, furnitures, or some products for B2B like spare parts of industrial machines?

I mean writing some original piece of content for common products such as food, clothes or gadget is pretty easy, but for example, when you look for windows and doors you need to read technical specifications - in other words numbers, measurements - and benefits. We can't change numbers, we can write original content to describe benefits instead, but writing benefits won't mean mocking up facts and things. You can write about benefits of a product only when you know that specific product and the industry. IMHO when you are THE random guy who writes anything you will only produce thin content.

So far, in my career I found very hard to face clients - too many - who expect results by a touch of magic, like they have hired Harry Potter!

I got it may be even worse having every page linked to the official manufacturer page in a schema.org product mark-up, so my last move is to put down original description for the category page and forward to the client to get the approval. In this way I hope to start seeing some benefit while I am pushing them to write original content.

Thanks for the response

P

Hey there,

I was wondering, does product's mark-up help to avoid penalization due to duplicate content?

Here is the example: one of my client doesn't supply unique content. Because the major part of the content is technical description of products made by a couple of manufactures, do you think it will help me to link the official manufacturer webpage in a schena.org product mark-up?

I know this is the right procedure to add mark-ups, but as on the pages of my client an outbound-link will show up, so I want to tell him this will be the only way to have that duplicate content without incurring in penalisation.

I'd like to give him more than one solution, as I'm pretty sure it will never supply us with unique content.

Thanks

Pierpaolo

Bruce, to be honest I have started thinking it's due to a syntax error, as - although I wasn't able to find something to confirm it - I suppose the right syntax is "nofollow, noindex", that site's tag is "NO FOLLOW, NO INDEX".   So Google reads that tag like "follow, index" or directly discards it.

I'd like to understand if "no-follow, no-index" works, instead.

Finally, if I'm right, do you think it's an error, a CMS's glitch or something done on purpose?

I don't think it's due to WM site preferences, as a CMS usually makes all the alternative versions equals therefore that tag should be live on every possible alternative site, parked domain included.

Pierpaolo

Hi guys,

I was playing with the new OSE when I found out a weird thing:

if you Google "performing arts school london" you will see w w w . mountview . org. uk at  the 3rd position. The point is that page has "Meta Robots: NO INDEX, NO FOLLOW", why Google indexed it?

Here you can see the robots.txt allows Google to index the URL but not the content, in article they also say the meta robots tag will properly avoid Google from indexing the URL either.

Apparently, in my case that page is the only one has the tag "NO INDEX, NO FOLLOW", but it's the home page.

so I said to myself: OK, perhaps they have just changed that tag therefore Google needs time to re-crawl that page and de-index following the no index tag. How long do you think it will take to don't see that page indexed? Do you think it will effect the whole website, as I suppose if you have that tag on your home page (the root domain) you will lose a lot of links' juice - it's totally unnatural a backlinks profile without links to a root domain?

Cheers,

Pierpaolo

Hi Tom,

thanks for you reply.

I had you same concern about informing Google I have suspicious links in my profile although we aren't  currently suffering from a Google penalty. Unfortunately, what today made literately me scared was that I found brand new echoes that I couldn't find in Google cached and it seems like they have been adding new link a daily basis for days. 
I can count around hundreds made from this site http://haeri26.kr/ since mid August, so I don't know what expect in the future. Moreover, as I changed site structure and made changes in the keywords I expected the current fluctuation for the tracked keywords' rankings, how can I be sure these are common ranking fluctuations and not a kind penalisation?

To details a bit the fluctuation experienced: it was first a drop of around 15/20 positions, but in less than week I saw a fast recovery - usually improving the initial benchmark - soon followed by a new sad drop of a couple of pages for all the keywords.

I'm scared an external agency we got rid in July is getting its childish revenge in this way.

Thanks,

P.

Hi all,

I'd know which is the best way to deal with link echoes of former hacked websites that Webmaster tool reports.

to clarify: when you download the backlink report from Webmaster tool you'll have a list of backlinks discovered, but if you follow one of those links you will see that on that page there is no link to your website. the source code is also clean, no hidden links or other dodgy technique. Since that the topic is usually miles away from my industry I have to assume at some point that site has been hacked by a spammer who placed that backlink.  In this case what should I do? Ignore it, disavow the domain or what?

Moreover, which is the best procedure  when you have to face a site which points a lot of backlinks from only its sub-domains? For example: this dodgy spammy website : http://px949z32.com/ is apparently a desert, but when you do site:http://px949z32.com/ you'll discover 55,200 results! Would be it be enough to just disavow the root domain http://px949z32.com/? 
As I don't want to wait too long before taking any action, my plan is to disavow all those domains without any mercy, although I can't find a current backlink in one of their pages. I will do this, as at the minute my concern is they will be hacked again and I have to face the same issue again and again

Thanks to all,

P.