You are best to mix things up a bit, if your homepage is targeted to another keyphrase you may want to target the links at the brand page.
Posts made by MalcolmGibb
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RE: Tools to search google for sites?
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RE: Tools to search google for sites?
Use this tool
http://www.seomoz.org/labs/link-finder/index.php
Generates Google syntax queries to help you find links like that.
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RE: Following Penguin, what is the best practice for a web design agency placing a footer link in client sites?
you should possibly try going down the route of having a single link on your clients websites, on the homepage. You want Google to pass good link-juice back to your site, by having 1000x links pointing from every page on a domain back to your site looks like spam and will probably not even be of any value. Your current site probably has tens of thousands of links coming in from only a handful of unique domains.
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RE: You're a SEO manager for a new company working on a new site. Where to?
This is one of those scenarios where you just have to be creative, tgood content, linkbait and social connection will be key here. Build up a good social following through twitter, facebook, google+ etc.. where you can reach out to users, follow industry specific blogs and become part of the conversation.
Once that following is built you can start syndicating creative linkbait - think of original content for your industry that your followers will appreciate and want to share themselves - think infographics, Whitepapers, video, unique captivating content. This is the kind of stuff that people will start to talk about, link and share themselves on the social and blogospheres building you natural links. It may be hard to achieve, but without a big budget it may be your best option.
Article and PR syndication rarely works, usually it results in low quality, spammy articles with 1 exact anchor link per 250 words. Looks tacky and spammy, and I am sure it looks the same to Google.
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RE: Following Penguin, what is the best practice for a web design agency placing a footer link in client sites?
Change them to your brand. Avoid using exact match type competitive keywords like 'web design by..' Google does not penalise exatc brand mentions so much as most commercial websites are expected to receive numerous exact match brand links anyway.
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RE: After the 301 redirect
You really should delete the old content that you are redirecting to a new page. If you have forgotten to de index the old page then because it physically exists Google may list that page which technically redirects to page #2. Not good.
The purpose of 301 redirects is to redirect users trying to access a deleted/moved resource to it's new location. I don't see why you would keep the old content where it is.
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RE: Duplicate content
Try this:
RewriteEngine on
<code>RewriteCond %{THE_REQUEST} ^.*\/index\.html?\ HTTP/ RewriteRule ^(.*)index\.html?$ "/$1" [R=301,L]</code>
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RE: Duplicate content
try adding this to your .htaccess
RewriteEngine On
RewriteCond %{HTTP_HOST} ^princetown.in
RewriteRule (.*) http://www.princetown.in/$1 [R=301,L] -
RE: New EU cookie law ?
I have done quite a bit of work on this recently, although most of the advice has been not to react and don't do anything. At the very least you need to know what cookies are being used on your site and inform users of their purpose. I would start by reading.
http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_guide/cookies.aspx
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RE: Linkbuilding - Which is best?
Yes I agree with deep linking to other parts of your site on 1 domain, that is acceptable as the individual pages are different.
My point was using the same page to link to. So having say a link pointing at www.domain.com/page.html on 5 different pages of www.domain2.com is not good practice and Google will not see each link as individual but rather this will only count as one link.
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RE: Linkbuilding - Which is best?
I would definitely say 1 link on 1 site as long as it's on a prominent page, not on some abysmally deep PR 0 page.
I always use metrics of unique inbound domains. I know a lot of SEO'ers use metrics of total backlinks which is a completely false representation of how link building is progressing, but it's easy to show clients a massive number.
Some sites will naturally develop more links on one domain on their own, i.e. blogs that link you in the sidebar and/or footer links. These are now devalued by Google, and I do believe that those sites that had say 100 links coming from one domain were hit hard in the recent penguinanda updates!
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RE: Adwords Clicks correlating to Analytics Paid Visits
If Analytics is properly set up and connected to Adwords the first steps I would take are to review each campaign in Analytics and Adwords.
You should be able to cross-reference each campaign in Analytics with Adwords to review click/visit data. This way you may find a discrepency in a particular campaign - check landing pages, do they have the correct Analytics code?
It is most likely down to either incorrect or missing Google Analytic codes. Check that first.
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RE: Static Html Pages V/s Wordpress - For open content pages?
I don't know what you mean by open page content, but if you use Wordpress as your CMS then you should use it for any static pages or content that is not going to change. Wordpress is good for seo if not better than maintaining static HTML as it is easy to change, easy for authors/publishers to use and requires little or no maintenance.
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RE: Inbound Links To Deleted Pages
I believe you should be able to see in the crawl diagnostics sections. Look for any 4xx (404) errors, this will indicate missing pages. Although I think you cna use Google Webmaster Tools and use the crawl diagnostics section which gives you a list of referring inbound links to the missing pages.
Of course the first thing you should do though is generate 301 redirects from the deleted pages to another page you want the inbound links pointed at.
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RE: Www vs non-www which is better?
There is no better method they do not affect rankings, it is purely personal preference. However you must implement proper redirect rules to resolve http://mysite.com to http://www.mysite.com or vice versa which ever one you choose.
I tend to always go for www. as it just looks better to me.
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RE: Duplicate content
Google essentially sees those 5 domains as individual sites and will list each as individual sites in results.
Follow the guide bjgomer liks you to, you need to set up your .htaccess file to resolve www and either finishwith a trailing slash or index.html the former usually being the better. You also need to decide first whether you want your site to be http://mysite.com or http://www.mysite.com.
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RE: Can i see the keywords my competitors are optimizing seo for?
As itrogers suggests you can get lost in what your competitors are doing and miss the real opportunities. They could be optimising for keywords in your industry with very low volume while missing the real volume and bread winners.
However there is no absolute way to see all keywords your competitors are optimising, although if they are optimising you should be able to analyse on-page aspects including H1, H2 tags, the meta keywords tag, meta title, bold text, anchor links. As suggested also look at their inbound links, have they got a high percentage of exact anchor links on a specific phrase?
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RE: How to set up Google Local for regional branches?
The best practice for places is just to input as much detail as possible. For each 'place' page there is possibility to add images/videos/opening hours and more. Use as much of this available info as possible. You should maybe start with one business location and experiment with what info you can put into it through the place page.
Remember that the main aim of the Google place is for local users to find your business, you want these listings to show up with your [keyword] x [location].
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RE: How to set up Google Local for regional branches?
Set yourself up with an account from there you can 'edit a data file' and all you have to do is enter the multiple addresses in a spreadsheet and upload. More information on uploading multiple business addresses here http://support.google.com/places/bin/answer.py?hl=en&answer=107528
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RE: Https-pages still in the SERP's
have you tried canonicalising the http version?
Using a noindex nofollow rule could end up being worse as you are telling Google not to follow the pages or index them and this will include both http and https.
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RE: Image optimization
The best solution is to be consistent and keep it in context, don't start stuffing title and alt attributes with brand terms as you need to realise the real reason for alt and title tags for accessibility. Use alt text to describe the image, you can insert keywords but don't overdo it.
Another good option is to name the images with keywords as long as it is relevant. For example if your image is a size 10 blue shoe then name it in the format:
size-10-blue-shoe.jpg
This will help when it comes to universal results, the amount of times I've seen my images list in search and actually got traffic through it.
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RE: Does Link Juice Flow From Banner Ads.
A banner ad can be a legitimate link source, it will be an arrangement between the site owners and not done through an ad network. It would just be like you coming to me asking for a link on my site, but instead of anchor text using an image. Not using a no-follow tag is against guidelines, but you could argue it's not a banner ad and a legitimate link.
Link juice is definately not passed through banner ads on ad networks such as adwords/doubleclick or affiliate banners as they bounce over an adserver first.
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RE: Does posting an article on multiple sites hurt seo?
If the text is exactly the same in each article then yes, Google looks for large chunks of duplicate text. Usually the way to do this would be to rewrite the article for each site.
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RE: Impact of Adding a Mobile Site
Once developers have implemented a block go into Google Webmaster Tools and find Crawler Access. You can then test the implementation. Make sure you select 'Google mobilebot' and try and crawl the site.
If the mobile site domain is blocked you should get a message saying it failed.
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RE: Impact of Adding a Mobile Site
Have you Blocked the m.domain.com from being indexed? If you are using a true mobile redirection that redirects traffic based on user/browser agents then you don't need the m.domain to list in Google as your normal domain will re-direct to the mobile site.
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RE: Where is the best location for your blog?
domain.com/blog is current best practice for hosting a blog to benefit your domain from content freshness and linking. A subdomain will be seen as a seperate site.
There are commerical reasons why you would want an external blog such as for customer service issues or a branding exercise, but if you want the benefits of the links and content a blog will generate host it on your domain root.
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RE: Which Wordpress Framework for Best SEO
I use 'Ultimate SEO' plugin and find it works wonders, has everything there you will need. Frameworks are indeed overrated, as long as you've got a good setup and proper url structure with a good seo plugin then you should be laughing.
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RE: How do you remove links TO your site?
What kind of links are they? Do they contain spammy, non-related anchor text? If they are simply old links that don't exist any more or are from sites that have been devalued you should not worry too much about removing them. Google simply devalues the link juice running through them to your site.
It is true many sites have been devalued from Penguin, but it simply means that these sites don't pass any value onto your site - while they also do not harm your site unless they are of a bad or negative nature.
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RE: Remove Bad Links Or Build New
There is no real point in removing links. Links that have been devalued simply don't pass the benefit onto your site. The only real reason you would attempt to remove links is if you have been penalized by Google, but even then I would be dubious at removing links as Google can see that you are able to remove links - hence making it look unnatural.
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RE: Checking history of keyword rankings
I've not known this ability to be present in SEOmoz, but I have had experience with other tools and suites and one tool that would be able to do this and check historic rankings is Searchmetrics http://www.searchmetrics.com/en/.