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After an hour or so of messing around with it, I found a Solution!

So you have to have two rules.

First one is Cell is Empty, set the background color to white (not sure why this is needed, but it is crucial for it to work)

Second rule is Custom Formula is =len(B2)>150, set background color to red (this will set it to red if the their is over 150 characters.

This test spreadsheet really helped me out. (gotta make a copy to mess with it)
https://docs.google.com/spreadsheets/d/1ScDqtZvhsmf2iByAuxHBu0-ESpX_TE5pdtBvAxOJ99E/edit#gid=1620525099

Your welcome,
Chris

U7rW8SV

Yes, there are channel markers within the case studies. I think that makes a lot of sense. Thanks for the insight.

My company is a B2B software company and we have A LOT of case studies.  I was doing an audit and rewriting my case study meta data when I thought maybe there was a better way to write the title and meta description for these case studies.

My strategy thus far is to summarize the benefits our software had on the company the case study is about.   Lots of 20% increases,  reached 99% of this metric,  saved 100k in first year.  That kind of stuff.

I wonder if this is the best approach, or if maybe asking questions or just explaining that this is a case study for this company in this industry would be better for SEO.

What do you guys think?  Pardon the redundancy but are there any case studies about seo for case studies?

I work for a B2B software company and have recently begun implementing PPC via Adwords.  I was wondering what you guys use as a standard benchmark for a successful landing page, specifically conversion rate?  Conversion rate being defined as someone clicking to the landing page, then clicking on a link or filling out a form on the landing page.

Every time I click the export button on the upper right portion of the page, it says "preparing to export", but either nothing is exported or a blank document is downloaded.  I was specifically working with the Fresh Web Explorer but have noticed this on all pages.  Is anyone getting this export function to work?

I would not recommend creating multiple pages for each, that would cause duplicate content issues.  I would try to use all three interchangeably on one landing page so the one page ranks for all three.

You only want separate pages if the keywords are different enough to warrant new and different content.  These are too similar for this and would cause a usability issue if you wrote unique content for each one.

Where are you getting your impression number?  I know the Google keyword information is not to be trusted since the not provided issue.

A few things that could affect the numbers:

Both the Impression number in Google analytics and the average monthly search volumes from the keyword planner are estimates.

The volume numbers in the keyword planner tool are local only,  so it does not include international searches.

I have done a good bit of research but am not sure which word to focus on.  I feel that the trend is moving towards no hyphen but I do not have any data to justify that other than google trends.  Here is the research I found:

Google Trends says ecommerce is more popular
http://www.google.com/trends/explore#q=e-commerce%2C%20ecommerce&cmpt=q

Ngram says e-commerce
https://books.google.com/ngrams/graph?content=ecommerce%2Ce-commerce&year_start=1990&year_end=2013&corpus=15&smoothing=3&share=&direct_url=t1%3B%2Cecommerce%3B%2Cc0%3B.t1%3B%2Ce%20-%20commerce%3B%2Cc0

Google Adwords Keyword tool says e-commerce:
e-commerce has 33,100 monthly search volume
ecommerce has 14,800 monthly search volume

What do you think,  will ecommerce overtake e-commerce in the future monthly search volumes?

Ecommerce or E-commerce?

I would not recommend creating multiple pages for each, that would cause duplicate content issues.  I would try to use all three interchangeably on one landing page so the one page ranks for all three.

You only want separate pages if the keywords are different enough to warrant new and different content.  These are too similar for this and would cause a usability issue if you wrote unique content for each one.

After an hour or so of messing around with it, I found a Solution!

So you have to have two rules.

First one is Cell is Empty, set the background color to white (not sure why this is needed, but it is crucial for it to work)

Second rule is Custom Formula is =len(B2)>150, set background color to red (this will set it to red if the their is over 150 characters.

This test spreadsheet really helped me out. (gotta make a copy to mess with it)
https://docs.google.com/spreadsheets/d/1ScDqtZvhsmf2iByAuxHBu0-ESpX_TE5pdtBvAxOJ99E/edit#gid=1620525099

Your welcome,
Chris

U7rW8SV