Welcome to the Q&A Forum

Thanks Tyman, I just connected Google Analytics to Adwords. Once the data pulls, I will dive in and see what I can find. Thanks for the info! - Will H.

Hello Moz World,

I am running a Google Adwords campaign utilizing Google Search and Search Partners only. These are traditional text ads. When I look at the analytics through Google Adwords, I am seeing 60 clicks. Great! However, when I look through the keywords in the ad groups, none of my keywords are registering clicks. I also checked search terms under the keyword tab, and no keywords are populating. Where are my ads being clicked, and how can I view information on these clicks. This is a relatively new campaign, and I am still trying to figure out if I am targeting the right keywords.

Thanks ahead of time for all the great responses!

B/R

Will H.

I use JSON-LD and have had no issues since implementing it. It's easier and is a

Great Advice Yossi & Chris. Thanks for taking the time to reply. I will have to dig into the Google Guidelines for additional information, but both of your points are valid. I think I was looking at robots.txt the wrong way. Thanks Again Guys!

Hola AliMac!

Personally, I am all about adding your brand to the end of your title tag if your brand is not already associated with your product/services. However, if you are already ranking well for your brand i.e. You show up first for branded searches like Pepsi .com showing up when Pepsi Cola is searched, then I don't think it's necessary to have your brand in all of the titles on each page. Just include it in your about page or something to that effect.

With regards to abbreviating your business's name, Unless your business is commonly referred to as the abbreviated version of your name, I wouldn't include it in the Title. Also, if you have a long business name, I think it's more enticing to write a compelling title that includes keywords than it is to include your brand name.

How does this affect SEO? It really doesn't. There is no bias for branded titles. See this blog post by Rand on Search Engine Land.

I hope this helps!

B/R

Will

Hello Moz World!

I have been reading up on robots.txt files, and I understand the basics. I am looking for a deeper understanding on when to deploy particular tags, and when a page should be disallowed because it will affect SEO. I have been working with a software company who has a News & Events page which I don't think should be indexed. It changes every week, and is only relevant to potential customers who want to book a demo or attend an event, not so much search engines. My initial thinking was that I should use noindex/follow tag on that page. So, the pages would not be indexed, but all the links will be crawled.

I decided to look at some of our competitors robots.txt files. Smartbear (https://smartbear.com/robots.txt), b2wsoftware (http://www.b2wsoftware.com/robots.txt) & labtech (http://www.labtechsoftware.com/robots.txt).

I am still confused on what type of tags I should use, and how to gauge which set of tags is best for certain pages. I figured a static page is pretty much always good to index and follow, as long as it's public. And, I should always include a sitemap file. But, What about a dynamic page? What about pages that are out of date? Will this help with soft 404s?

This is a long one, but I appreciate all of the expert insight. Thanks ahead of time for all of the awesome responses.

Best Regards,

Will H.

Thanks Martijn. That makes a lot of sense. I'm working with small websites, but hopefully I will be moving on to bigger fish

Thank you for the awesome response and taking the time to write this all out. It was very helpful!

Hello Moz World,

So, I trying to wrap my head around all of the different robots.txt. I decided to dive into a site like Twitter, and look at their robot text. And now, I'm super confused. What are they telling the search engines with /hasttag/*src=.  Why don't they just use:

Useragent: *

Disallow:

But, they address each search engine. Is there any benefit to this?

Thanks for all of the awesome responses!!!

B/R

Will H.

Hello Moz World!

I have a client that has an events page that they update every week. They conduct weekly demos with current customers and potential customers for their software. They post dates, times and topics for each demo. I'd like to enable event rich snippets for their website (see attached image for an example), but I am unsure exactly how to do that. A) Do I just need to setup Event Schema Tags? Does it need to be updated manually every week? Is their a software solution?

Thanks ahead of time for all the great responses!

Cheers

Will H.

8Wsh3l8

Hello Luciana,

The frequency at which your website gets indexed is based on several factors; whether the website is crawlable, the site structure (how many page links), how often you update the website and the popularity of the website. Your website could be indexed every 4 days to every 4 weeks. In my meta tags I request my website to be crawled every 30 days.  I use this tag in my Head;  <meta name="revisit-after" content="1 month">. Doesn't actually mean Google is going to crawl my website. It is just a recommendation based on the assumption that my website has data that is updated every month. If Google Bot comes to my website for a few months and notices no changes, it will begin to crawl my website less frequently.

Here is a link to a blog article by Kissmetric that gives you some tips on how to entice Google Bot into crawling your website. Great read and I recommend following the advice inside. I hope you find this helpful.

B/R

Will H.

Hello Gyorgy,

I was going to use Google Tag Manager as a last resort. I know Google supports a majority of searches through search engines, but I wanted all of the search engines to be able to read the Schema Data. I ended up creating a script using JSON-LD. Much easier, I used this generator. Thank you for your input!

B/R

Will

Hello Steve,

The address formatting of your citations does not need to be 100% consistent everywhere. Let me say that it is SUPER important that you are consistent with your citations, but you do not need to worry about minor discrepancies like Street and St or in this case Ave, Saint. Google will normalize the addresses it finds around the web to a standard version before trying to associate it with your business in the local cluster. Here is a link that can explain this phenomenon way better than I ever could; Google Normalize NAP Data. Also, here is a tool that will help you identify what kind of discrepancies with you are having normalizing to your correct address: Address Validation Tool.

I hope this helps!

B/R

Will

Hello Juan,

This is bad. Although you are getting link juice from this source, it's still plagiarism. You need to contact Google or notify the violators to take down that page. My recommendation is to collect evidence using screen shots, document or files. Reach out to them, and let them know that they are in violation of copyright infringement. If they ignore your request, file a DMCA Complaint with Google. Here is a link from Kissmetrics that will guide you in filing a DMCA Complaint. Also, some additional info on safeguarding your content. I hope this helps!

B/R

Will

Hola AliMac!

Personally, I am all about adding your brand to the end of your title tag if your brand is not already associated with your product/services. However, if you are already ranking well for your brand i.e. You show up first for branded searches like Pepsi .com showing up when Pepsi Cola is searched, then I don't think it's necessary to have your brand in all of the titles on each page. Just include it in your about page or something to that effect.

With regards to abbreviating your business's name, Unless your business is commonly referred to as the abbreviated version of your name, I wouldn't include it in the Title. Also, if you have a long business name, I think it's more enticing to write a compelling title that includes keywords than it is to include your brand name.

How does this affect SEO? It really doesn't. There is no bias for branded titles. See this blog post by Rand on Search Engine Land.

I hope this helps!

B/R

Will

Hello Moz World,

I wanted to get some perspective on this. How many directories are too many directories to list a website. And what is a good Page Rank for submission.

Thanks ahead of time for all of the awesome responses.

B/R

Will H.

Hello Martjn,

We are using Castle.js and the Meteor platform. How can I ensure future pages are not created using the 302, is this when I would ref=canonical pages? Thanks for your quick response.

B/R

Will

Hello Pure Visibility,

Unfortunately, I am unaware of any solution that updates directory information across multiple channels unless you are utilizing a system like Yext or Moz Local. I had to do this recently with a service based client who upgraded to a new location. He has been in business since the 1960's and was listed in every directory known to man. Not a fun undertaking. I used this procedure from Moz to locate all of the listings and update them manually. I hope this helps, and let me know if you find an automated solution. Good Luck

B/R

Will H.

Hello Logan,

Thank you for the response. The URI Valet Tool was helpful. I found my error. In all instances except for one I had; www.mywebsite.com/My-Awesome-Services.html and one instance of www.mywebsite.com/my-awesome-services.html.

I did not realize how important consistency is when it comes to capitalization in a website's URL, Lesson learned. Thanks Again Logan!

B/R

Will H.

Great Advice Yossi & Chris. Thanks for taking the time to reply. I will have to dig into the Google Guidelines for additional information, but both of your points are valid. I think I was looking at robots.txt the wrong way. Thanks Again Guys!