Hola AliMac!

Personally, I am all about adding your brand to the end of your title tag if your brand is not already associated with your product/services. However, if you are already ranking well for your brand i.e. You show up first for branded searches like Pepsi .com showing up when Pepsi Cola is searched, then I don't think it's necessary to have your brand in all of the titles on each page. Just include it in your about page or something to that effect.

With regards to abbreviating your business's name, Unless your business is commonly referred to as the abbreviated version of your name, I wouldn't include it in the Title. Also, if you have a long business name, I think it's more enticing to write a compelling title that includes keywords than it is to include your brand name.

How does this affect SEO? It really doesn't. There is no bias for branded titles. See this blog post by Rand on Search Engine Land.

I hope this helps!

B/R

Will

Thanks Kevin & Don! Your insights are very helpful. I was asking myself how much traffic would some of these "off the beaten path" directories generate, even if they had a high page rank, and if the effort was worth the reward. I think I will just list them on DMOZ and any niche specific directory my clients recommend. Thanks Again!

B/R

Will H.

Hello Moz World,

I wanted to get some perspective on this. How many directories are too many directories to list a website. And what is a good Page Rank for submission.

Thanks ahead of time for all of the awesome responses.

B/R

Will H.

Hello Miriam,

Thanks for the feedback and references. I will definitely follow up and let you guys know how my implementation went.

b/R

Will

Thanks for the response, Russ.

Hello Moz World,

I was researching different ways to expand a client's SEO beyond his brick and mortar location. I listen to a webinar by Brightlocal on tactics I could use to help improve rankings. (Great Webinar, nothing really relevant till after the 30 minute mark). One of the host recommended an app called Nearby Now which will help a local service provider rank in multiple towns by allowing clients to provide a testimonial in realtime in the city that the service was provided and link it back to the website. I sat down with a customer service rep, and it sounds like its a great low cost solution for service providers to rank outside of their brick and mortar location. My question, Has anyone used it? Have you had a good experience? Can anyone recommend a better app?

As always, thank you for your feedback and time.

Best Regards,

Will H.