I would for sure experiment with this, I'm working an industry where 'near me' keywords are incredibly popular. We've even created specific landing pages for them so we can target people with a specific question. Usually you won't be able to rank product or category pages just with these keywords on the page. They'll need to be specific to answer the user intent.

In regards to Nicholas, yes they'll understand the location and can use that. But it doesn't mean certain pages are the right ones to rank for that query. The question remains then if just adding it to the title will help enough.

It depends a bit on how you leverage this tactic in your overall strategy. If you expect to start ranking just because you add it as an item in the overall menu structure then you probably don't have a lot of luck. If you're trying to leverage this as one of the ways to get a certain page ranking than you likely have more luck.

Hey!

Have them come up with better ways on how to analyse the content and it's context around it. Looking at how good a post performs is nice, but knowing what the context is around the post: data, time, author, topic is way more interesting if you do this at scale. That's why it could be good to not only have them think about doing the analysis, but also have them think about what kind of other context related areas they can track.

Second thing I would say is learning them more about the power of User ID tracking and event tracking as they can provide a better insight into what the specific customer journey looks like.

Like Patrick already mentioned, what you could do is create a new view which is filtered based on the hostname. This should allow you to make sure you'll only have the data for lp.example.com in there.

Hi Andy,

I would agree that GOOD backlinks are probably the most important factor in ranking your sites in competitive markets but to get there you really need to address all the other elements you mentioned of SEO as well. If they started 'link building' out of the blue there's probably not much idea behind it. Just my 2 cents!

For important pages on your site, it's always important to look after the HTTP status codes especially when they're not in the 2XX range. What I would look at in a case like this is if indeed you're able to find some clues in other tools like Google Search Console or Bing Webmaster Tools. In addition, try mimicking the user agent of Google and figure out in your own browser what the type of response could be.

Hi

Have you checked your filters in Google Analytics? Otherwise are you able to share the site so I can take a look by debugging your trackers?

M.

Probably another tool that you want to look into is SEMRush. They provide a ton of data around keywords which includes the CPC. This will probably give you some insights into what you could be bidding and what not.