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Hi again!
Sorry I'd missed the attachments previously. So when I do those exact searches I don't get a knowledge graph in the results in my location however if I do a search from your area I do for the Marco one but not the other. (I'm curious if you are still seeing a knowledge graph for the other.) As a general rule, my previous response works for very generic terms like "cola" in all areas I would assume but this looks like your knowledge graph is being generated location specific. When I look at the searches you did and look at the results I would assume that in these cases it is still an authority issue but also mixed with a recognition of your location. Marco is in fact the only well ranking company with their Google My Business listing specifying St. Cloud as their location. So when I do the same search but include Vancouver instead of Minneapolis I don't get a knowledge graph as there are no sites that are a definite authority so one isn't easily chosen in this location and if I do the same search that you did I guess Google has decided that due to my location being different it doesn't matter to me.
Hope that helps
Cheers,
Mary

Hey there,
Can you give me an example query so I can see what you mean? I'm assuming what you mean is a generic search results with a branded knowledge graph. Is that correct? If that is what you mean it's generally a power issue really. A combo of age, good links, a large site that is totally relevant. Basically strong entity metrics tied to the query subject matter is Google's go to for the knowledge graph shown for a generic search. For example a search for "cola" is going to have Pepsi or Coca-Cola most likely in the knowledge graph, the same can be true for a smaller company that you've never heard of as well. In the case where a search query doesn't really have a powerhouse of sorts to feature in a knowledge graph then there won't be one.
If that's not what you were asking then ... carry on and I'll try again
Cheers!
Mary