Hi Barney,
I have worked on many reputation management projects for various clients. And you can utilize the following items to add more brand serps.
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Social Profiles - Facebook, Twitter, Google Plus
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Video - Youtube
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Micro sites - Where applicable create additional sites that produce unique content and meet the brand's customer needs.
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Document sharing sites - Share documents such as PDF's that are from the client's website. Make sure you use the proper title, tags, and meta data.
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Image sharing sites - Distribute images related to the client and again ensure proper meta data is utilized.
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Press Releases - Distribute press releases.
