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Hi Lev,

I have seen cases like this before where Google automatically appends your business name to the Meta Tile Tag you have specified. From my experience, this is only done by Google when there is enough space to do so without impacting the Title Tag you have written for the page.

So if there is blank space available at the end, Google may append your business name to the title.If you have specified a Title Tag that does not leave Google enough space to append the business name, they will not include it.

So in your example, feel free to write Title Tags that make use of all the available space.

P.S. Google limits title tags by width (600 pixels), not characters.

Hi Jared,

I've had a look at the video you mentioned and it looks like YouTube doesn't use meta description tags for user uploaded videos. So Google is simply crawling the contents of the page and pulling the meta description from the surrounding text. In this case the title of a competitors "related video" on the right hand side is being used. Your best bet would be to use a video description (as you have done), but there is not a lot else you can do unfortunately.

Cheers,
Matthew

Hello,

If you want to use review markup on the main listing page, this page should clearly display the review content that you're referencing with the markup. It's part of Google's guidelines:

https://developers.google.com/search/docs/data-types/reviews#review-snippet-guidelines 

So yes, you will need to display some reviews on the main listing page.

Hope this helps!

Thanks,
Matt

Hello,

I would say this is a duplicate content issue.

Identical versions of the PDF are found on both the sweetwater.com domain and also americanmusical.com:

https://media.sweetwater.com/store/pdf/Nord_cashback_20170531.pdf
https://www.americanmusical.com/ItemFiles/Rebate/NordStage2EX_05312017.pdf

If you perform an "info:" search on your URL you will notice that Google returns the document from sweetwater.com:

info:https://www.americanmusical.com/ItemFiles/Rebate/NordStage2EX_05312017.pdf

Hi,

Launching a new website on your domain can be challenging, especially from an SEO perspective. There are a lot of things that need to be "ticked off" before you press the launch button. I understand that your new website is already live, so I'll adjust my recommendations below based on that to try and help:

1. Ensure that Google Analytics and any other tracking codes from your old website have been copied across to the new site. You can use the wayback machine to check the code of your old website if you have lost any of these.
2. Complete technical checks on things like:
   a) www and non-www versions - do they redirect correctly?
   b) Is there an XML sitemap in place? Has it been resubmitted in Google Search Console?
   c) Is the new website mobile friendly?
   d) Check page speed
   e) Is the site launching on HTTPS? Are redirects setup correctly?
   f) Are canonical tags in place?
   g) Test web forms and ensure they work correctly
   h) Check for any 404 errors in Google Search Console
   i) Ensure NOINDEX and robots.txt block is removed on the new website
   j) Request a recrawl in Google Search Console
   k) Ensure any Goals in GA are reconfigured to work on the new site
   l) Add an annotation in GA to mark the launch of the new site
3. Recreate any high ranking/high traffic pages from your old website. Open Google Analytics and select a date range for 2-3 months BEFORE your new website went live. Have a look at the top landing pages on your website. For pages that were generating a significant amount of organic traffic, ensure they are replicated as closely as possible on your new website (including meta tags).
4. For other pages on the new website, ensure content and meta tags have been optimised. If this was done previously on your old website, you can copy across your previous meta tags and look at modifying your content.
5. Using the same method in point 3, get a list of URLS from your old website and ensure they all 301 redirect to your new URL structures on a page level.

Hope this helps!
Thanks
Matt

Hi,

In Example 1, each page should use self referencing canonical tags in addition to pagination tags.So for example:

URL: http://urbania.pe/buscar/venta-de-propiedades

**URL: http://urbania.pe/buscar/venta-de-propiedades?&page=2 **
<link rel="canonical" href="http: urbania.pe="" buscar="" venta-de-propiedades?&page="2""></link rel="canonical" href="http:>

And so on.....

In Example 2, for pages with pagination + filtering, canonical tags should point to the the relevant page of results without filtering. So for example:

URL: http://urbania.pe/buscar/venta-de-propiedades?bathroomsNumber=2&services=gas&commonAreas=solarium
<link rel="canonical" href="http: urbania.pe="" buscar="" venta-de-propiedades"=""></link rel="canonical" href="http:>

URL: http://urbania.pe/buscar/venta-de-propiedades?bathroomsNumber=2&services=gas&commonAreas=solarium&page=2
<link rel="canonical" href="http: urbania.pe="" buscar="" venta-de-propiedades?&page="2""></link rel="canonical" href="http:>

Hope this isnt too confusing

Thanks,
Matt

Hi Kelly,

If the content of your website supports the use of structured data, it would definitely be in your best interest to use it.

A great introduction to structured data can be found here: https://developers.google.com/search/docs/guides/intro-structured-data

On the left hand menu of that page, click on "Feature Guides" and you can see examples of different content types and how structured data can be used to enhance your visibility in the SERPs. Each content type will also give you some example code of his this can be implemented.

Hope this helps!
Matt

Hi Kevin,

When you mention "a disaster of a website that consumed 3/4 of a year" are you referring to a site redesign? If so can you provide a little more info?

Thanks,
Matt

Hi,

In your situation the canonical option would be the best way to handle those filtering options. Essentially, any time a filter (bedrooms, price etc) is used, the resulting page should canonical back to the original page (with no filtering options).

On the original page you can then use rel=next/prev tags to indicate the relationship between the pages. You will not need to add rel=next/prev tags to pages that use filtering options, as these will all have a canonical tag pointing to the original version of the page with no filtering options.

Hope this helps!
Matt

Hi Kevin,

When you mention "a disaster of a website that consumed 3/4 of a year" are you referring to a site redesign? If so can you provide a little more info?

Thanks,
Matt

Hi Kelly,

If the content of your website supports the use of structured data, it would definitely be in your best interest to use it.

A great introduction to structured data can be found here: https://developers.google.com/search/docs/guides/intro-structured-data

On the left hand menu of that page, click on "Feature Guides" and you can see examples of different content types and how structured data can be used to enhance your visibility in the SERPs. Each content type will also give you some example code of his this can be implemented.

Hope this helps!
Matt

Hi,

Launching a new website on your domain can be challenging, especially from an SEO perspective. There are a lot of things that need to be "ticked off" before you press the launch button. I understand that your new website is already live, so I'll adjust my recommendations below based on that to try and help:

1. Ensure that Google Analytics and any other tracking codes from your old website have been copied across to the new site. You can use the wayback machine to check the code of your old website if you have lost any of these.
2. Complete technical checks on things like:
   a) www and non-www versions - do they redirect correctly?
   b) Is there an XML sitemap in place? Has it been resubmitted in Google Search Console?
   c) Is the new website mobile friendly?
   d) Check page speed
   e) Is the site launching on HTTPS? Are redirects setup correctly?
   f) Are canonical tags in place?
   g) Test web forms and ensure they work correctly
   h) Check for any 404 errors in Google Search Console
   i) Ensure NOINDEX and robots.txt block is removed on the new website
   j) Request a recrawl in Google Search Console
   k) Ensure any Goals in GA are reconfigured to work on the new site
   l) Add an annotation in GA to mark the launch of the new site
3. Recreate any high ranking/high traffic pages from your old website. Open Google Analytics and select a date range for 2-3 months BEFORE your new website went live. Have a look at the top landing pages on your website. For pages that were generating a significant amount of organic traffic, ensure they are replicated as closely as possible on your new website (including meta tags).
4. For other pages on the new website, ensure content and meta tags have been optimised. If this was done previously on your old website, you can copy across your previous meta tags and look at modifying your content.
5. Using the same method in point 3, get a list of URLS from your old website and ensure they all 301 redirect to your new URL structures on a page level.

Hope this helps!
Thanks
Matt

Hi,

In Example 1, each page should use self referencing canonical tags in addition to pagination tags.So for example:

URL: http://urbania.pe/buscar/venta-de-propiedades

**URL: http://urbania.pe/buscar/venta-de-propiedades?&page=2 **
<link rel="canonical" href="http: urbania.pe="" buscar="" venta-de-propiedades?&page="2""></link rel="canonical" href="http:>

And so on.....

In Example 2, for pages with pagination + filtering, canonical tags should point to the the relevant page of results without filtering. So for example:

URL: http://urbania.pe/buscar/venta-de-propiedades?bathroomsNumber=2&services=gas&commonAreas=solarium
<link rel="canonical" href="http: urbania.pe="" buscar="" venta-de-propiedades"=""></link rel="canonical" href="http:>

URL: http://urbania.pe/buscar/venta-de-propiedades?bathroomsNumber=2&services=gas&commonAreas=solarium&page=2
<link rel="canonical" href="http: urbania.pe="" buscar="" venta-de-propiedades?&page="2""></link rel="canonical" href="http:>

Hope this isnt too confusing

Thanks,
Matt

Hello,

I would say this is a duplicate content issue.

Identical versions of the PDF are found on both the sweetwater.com domain and also americanmusical.com:

https://media.sweetwater.com/store/pdf/Nord_cashback_20170531.pdf
https://www.americanmusical.com/ItemFiles/Rebate/NordStage2EX_05312017.pdf

If you perform an "info:" search on your URL you will notice that Google returns the document from sweetwater.com:

info:https://www.americanmusical.com/ItemFiles/Rebate/NordStage2EX_05312017.pdf

Hi Jared,

I've had a look at the video you mentioned and it looks like YouTube doesn't use meta description tags for user uploaded videos. So Google is simply crawling the contents of the page and pulling the meta description from the surrounding text. In this case the title of a competitors "related video" on the right hand side is being used. Your best bet would be to use a video description (as you have done), but there is not a lot else you can do unfortunately.

Cheers,
Matthew

Hi Lev,

I have seen cases like this before where Google automatically appends your business name to the Meta Tile Tag you have specified. From my experience, this is only done by Google when there is enough space to do so without impacting the Title Tag you have written for the page.

So if there is blank space available at the end, Google may append your business name to the title.If you have specified a Title Tag that does not leave Google enough space to append the business name, they will not include it.

So in your example, feel free to write Title Tags that make use of all the available space.

P.S. Google limits title tags by width (600 pixels), not characters.