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I think I know the answer but i need to ask anyway in case i am wrong.

The www PA is 29. Http version is PA of 21. Should I start using the WWW one? A number of years ago, they hired an agency that built a ton of links to the WWW version.

I should also point out that most of the site urls are for the http, so i would have to redirect all the other pages.

Advice?

Thanks,

Nails

GR,

Thanks for a great response. I should have mentioned that I am going to be doing a site redesign/upgrade and the old address will no longer exist. In that case, a 301 is better, right?

Thanks,

Nails

If i want to create a redirect from a page where the slug ends like this "/?i=4839&mid=1000&id=41537" to a static, more SEO friendly slug like "/contact-us/", will a standard 301 redirect suffice?

Thanks,

Nails

nvm

From what I have seen and read, the keyword in the domain name is less important these days. I would use the already established site that is topically relevant. Here's a good WBF that might help: https://youtu.be/8r4Z3PizZ9g

Thanks for the response!

Thanks, Kris!

Nails

Hey Mozzers,

I have a local SEO question for you. I am working with a medical professional to SEO their site.

I know that when creating city pages, you want to try and make each page as strong as you can, showcasing testimonials from people who live in those towns, for instance.

Since my client is in the medical profession, i was going to include a list of parks from that town and say something about how, "we want to encourage good health, etc."

However, i began to wonder whether i should just create one, large resource for the surrounding towns having to do with parks, dog parks, and athletic activities and link to it in the top nav.

thoughts?

Nails

Roman,

You have been very generous with your time and offer to help...I'd prefer not to publish the client website, though.

Miriam,

As always, you're such a great resource!

Thank you both,

Nails

Roman,

Thanks for your response. I guess i should have explained a little more:

1. My keyword research includes analysis of GSC search data, competitor kw analysis using SEMRush and using Moz's KWE to find the best oportunities.

2. Unfortunately, the website was created by an SEO who spammed keywords and the GSC data is a bit off and unrealitic.

3. Yes, I have found kws with local search modifiers, for instance "Physical therapy California".

Thanks for the other advice and tools...I need to look into them.

From what I have seen and read, the keyword in the domain name is less important these days. I would use the already established site that is topically relevant. Here's a good WBF that might help: https://youtu.be/8r4Z3PizZ9g

Are you ranking for branded search ( the name of the company) at all? I know, they chose such an over-used name, it makes your marketing/seo job harder.

Just based off a quick look...you have a DA of 1...so, you need a lot more backlinks to rank.

I am actually wondering if the site is even being indexed by Google, since i can't find it all all...even when searching the homepage address.

my quick take,

Matt

Becky

I would argue that it is important. How important, relative to other SEO tasks is the question. I certainly can't answer it for you but your questions and dilemma remind me of a SEMRush article i just read where SEO "Experts" were disagreeing about this very topic:  https://www.semrush.com/blog/real-time-website-analysis-topscorer-semrushchat/  The debate starts about 25% of the way into the article.

Good luck,

Matt

Kirupa,

As far as i am concerned, EGOL always has the best advice.

The only thing i would add is to recommend that somewhat controversial idea of running a PPC campaign to help your rankings increase. If your product, UX, etc. truly are better than the competition, but you have no traffic to prove that...Pay for traffic and let the user signals (assuming they are good) help you climb the SERPs.

What do you think EGOL?

Matt

Mozzers,

I have a client who's brand style guide dictates that they write in all lowercase letters. Do you think this will hurt rankings?

Nails

I use the SEO quake chrome plugin to check meta tags...and a lot of other things. I can't say how accurate it is, though.

Matt

In theory, what you are planning is not a bad idea, but perhaps you time would be better spent removing "cruft" or underperforming pages. I think those will get you more bang for your SEO buck.

Here are a few resources to check out and see if you agree with me:

https://moz.com/blog/most-effective-way-to-improve-sitewide-quality-and-rankings

https://moz.com/webinars/what-why-how-pruning-website-seo

https://moz.com/blog/clean-site-cruft-before-it-causes-ranking-problems-whiteboard-friday

Hope that helps,

Matt

You need to setup Google Search Console and tie it in to Google Analytics.

https://www.google.com/webmasters/tools/home?hl=en

good luck,

Nails

Joseph,

It is important for you to consider some of these questions...and the answers will help us advise you:

Can you tell us what type of product you are selling?

Do those franchisee pages represent physical locations? What type of trust or authority do the franchisee pages have?

Matt

Sorry, Chris...not sure where i got that from

Nails