Hi Jeff - yeah Google+ is automatically integrated - another obvious question is do you both have +1s from users being reported in Google - because if you don't then you may need to update to the latest tracking code if you haven't already, as this is a potential issue..

Hi  - reading the article the impression I get is that you still need  to have modified your existing tracking code to be able to use this feature when the tab does appear on your report. Are either of you already using the social tracking plugin?

http://support.google.com/analytics/bin/answer.py?hl=en&answer=1316556

Sorry if its obvious and you are but thought I would check..

EGOL,

I think humorous video would be a good idea for spreading the brand and I would expect it to work on a subconscious level (as with most marketing the psychology behind it is important)  - if people need a pest control company and a decent viral video campaign has made an impression on them then they should remember the brand. When remembering the brand rather than the term this should hopefully influence their search i.e for the specific company rather than the generic term - do you agree with my thought on this?

Hi Brian,

I think EGOL is pretty much spot on with the fact that your average person won't want to stay connected with their pest control guy other than using them to discretely fix a problem. However I have seen examples of other pest control companies using games and creating characters to help educate customers and keep them interacting with their brand - but this is still a sensitive area.