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matthew_jkay

@matthew_jkay

Joined Last Online Location London, United Kingdom

Job Title: Head of Operations

Company: Aira

Aira

Favorite Thing about SEO
Every day I find out there's even more I don't know.

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Evolving Keyword Research to Match Your Buyer's Journey

12/11/2018 By focusing on optimizing pages for every stage of the buyer's journey, you're much more likely to satisfy searchers (and lead them through your funnel). Learn how to evolve your keyword research to the next level in this article.

I am currently Head of Operations at Aira - a UK based digital marketing agency specialising in SEO, PPC and content-driven digital PR campaigns founded by Paddy Moogan and Matt Beswick.

I've worked with the likes of PwC, Nestlé, AXA, Volkswagen Financial Services & Costa Coffee on a variety of digital campaigns and spend most of my days geeking out on new tech or trying to find a way to improve an existing process.