Welcome to the Q&A Forum

Hi there, friends! This week's discussion comes from today's Whiteboard Friday: Rand's outlined SEO practices that are outdated and no longer effective. Did anything catch you off-guard, making you want to pivot your strategy? Anything that you disagree with, or that you feel still works well regardless? What other tactics, in your experience, no longer work?

Hi there, Moz Community! In Tuesday's post on the Moz Blog, "Overcoming Your Fear of Local Landing Pages," Miriam Ellis asks: When tasked with developing a set of city landing pages for your local business clients, do you experience any of the following: brain fog, dry mouth, sweaty palms, procrastination, woolgathering, or ennui? Then chances are, the diagnosis is a _fear of local landing pages. _ Which brings me to today's question! What are the toughest challenges you've faced when creating local landing pages? How have you overcome them? What successes have you had, and what lessons have you learned along the way?

Happy Friday, Q&A friends! This week's discussion question comes from Amir Jaffari's YouMoz post from Thursday, January 28. Amir explains how he was able to use annotations to massively increase his YouTube videos' views without using ads, and raise his annotation CTR 22,400%. Have you tested annotations to see if they dramatically improve conversion rates? What were the results? What other strategies have you tried?

Happy Friday, everyone! 🙂 This week's Community Discussion comes from Monday's blog post by Everett Sizemore. Everett suggests that pruning underperforming product pages and other content from your ecommerce site can provide the greatest ROI a larger site can get in 2016. Do you agree or disagree? While the "pruning" tactic here is suggested for ecommerce and for larger sites, do you think you could implement a similar protocol on your own site with positive results? What would you change? What would you test?

Hi everyone! This week's Community Discussion comes from Tuesday's Moz Blog post by Mackenzie Fogelson, "Why Content Strategy Isn't Enough." Mackenzie says: "What you stand for as a company and a brand drives your products, your actions as a company, and also your marketing. More importantly, it will be the spark that ignites a connection with the people in your community. When it comes down to it, people will continue to have access to more: more content, more products, and more choice. The need to build meaningful relationships with your customers is not an optional approach, but a requirement. Identifying and communicating your purpose as a brand is just one part of making this happen. The rest is delivering a seamless, authentic experience." It's becoming more and more important to be aware of all aspects of your brand and your customers' experience. When you think of your content strategy, does it include all the potential customer touchpoints in their journey? Is this something you've already been doing, or is it a new idea to you? What's your strategy for making sure your online marketing efforts sync up with a visitor's or customer's experience?

Hi everyone, I hope you all had a wonderful week! This week's discussion question comes from Tuesday's (December 😎 blog post by John-Henry Scherck, The Step-by-Step Guide to Turning Link Prospectors into Lead Generators. From the post: "Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone." John-Henry shows us the opportunity for people who are good at link prospecting to apply those skills to lead generation, improving business opportunities by creatively using the skills they already have. SEOs and marketers wear many hats, and have a diverse skill set at their disposal—how else can we apply the skills we already have in creative ways?

Hi there, Moz Community! It's Thanksgiving here in the US, and this year I'm thankful for the release of Moz Content. 🙂 With that in mind, I'd like to revisit Kelsey Libert's November 5 Moz Blog post on creating and distributing content to kick of a community discussion to hold us over during this long weekend. Kelsey said: "Some content is designed to “go viral,” while other times a piece of content intended to stay among friends takes the Internet by storm. But whether planned or unplanned, rapidly-shared content has several commonalities. One of the key factors is that the content creates a strong emotional response in viewers." What do you think? How much effort do you put into getting your content distributed? Do you have particular strategies for creating your content? What are they?

Hi everyone, I'm very, very pleased to announce that the latest Mozscape index has been released five days ahead of schedule, and it's back up to the quality you expect from Moz! It's no secret that we've struggled this year with our index. I can't overstate how much we appreciate everyone sticking with us—we know how hard this has been. The good news—well, apart from the early release—is that we've worked out the issue, and we expect to finally be back on track moving forward. Director of Engineering Martin York has shared a post to the Moz blog explaining just what's been going so wrong, and outlining our plan for the future. Thank you, from the bottom of our hearts, for being such an incredible community. As for the folks who are seeing Domain Authority and Page Authority drops since the index release, please see Rand's recent post for more.

In today's Daily SEO Fix, Jacki walks through using Open Site Explorer's anchor text report to find keywords your competitors may be targeting, and how to use the Keyword Difficulty Tool to tease out what's helping them rank. Watch "Keyword Research with OSE and the Keyword Difficulty Tool" now! The Daily SEO Fix is an ongoing series of Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, and to subscribe to future ones, make sure to visit the Daily SEO Fix channel on YouTube. If you'd like a more in-depth guide to using the Keyword Difficulty Tool and its Full SERP Analysis Report for competitive insights, check out Cyrus Shepard's excellent Moz Academy video on the subject.

In today's Daily SEO Fix, Tori dives into using Open Site Explorer to find opportunities—particularly potential keyword ranking opportunities—in your links' anchor text. Watch "How to Use Open Site Explorer to Check Your Anchor Text" to get started! The Daily SEO Fix is an ongoing series of Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, and to subscribe to future ones, make sure to check out the Daily SEO Fix channel on YouTube!