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Hey Guys,

So I updated some copy on my site recently and noticed that whatever slender rankings I had (often on page have completely disappeared.  The copy was the only change I have made.

Now I haven't intentionally keyword stuffed however I have noticed that there happens to be a lot keywords in there.  For example on my PPC page I use the phrase PPC 16 times however it has just naturally fallen into the content as that is what I'm writing about.  I'm wondering if there are maybe too many mentions here?

16 repeats of the word PPC and on the page there are 490 words.  Does that feel like too much repetition or am I barking up the wrong tree?

Thanks,

Matt

Fellow Mozzers!

I have a tricky problem that may or may not have a viable solution.  It's one that our team are 100% pressing ahead with regardless & I wanted to canvass some opinion on what options I have.

We have the Main Company Site which has been going for +15 years, has a DA of 58 and 63,000 links pointing at it.  It currently ranks on page 1 for a number of our important keywords. However....

We are now launching a Subdomain, which will be something like marketing.maincompanysite.com which we now want to drive a lot more of our traffic to.  In particular for items like new customer acquisition, product discovery etc.  In fact we would actually rather the subdomain outrank our main site for branded queries. However the Main Site is still important for existing customers who login to our product and we don't want to do anything that will destabilize it's rankings too much.

My questions are:

• Are there any strategies I can use to get a subdomain (with no links or history) outranking the main site in position 1 on Google?  Main site should still rank in position 2!

• Any other tips to actively take legacy traffic from a main site onto a subdomain seamlessly.  Should we just be 301 redirecting unnecessary pages on the old site to new and improved pages on the subdomain?

There will still be a 100,000+ pages on the main site, lots of authority and traffic going through it.  It's not becoming redundant.

Thanks so much guys - hopefully I've explained that okay!!