I believe he was looking at the labels that you can add to your managed keywords. I found this post looking for an answer to a similar issue - how many keyword labels can be added. Hope this helps. 
Latest posts made by mbiskup
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RE: How many labels can we add ?posted in Moz Pro
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RE: Put AdWords mobile ads in separate Campaign or AdGroup?posted in Paid Search Marketing
Thank you for your input! Much appreciated.
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RE: Put AdWords mobile ads in separate Campaign or AdGroup?posted in Paid Search Marketing
Thanks, John for taking the time to reply. I think we're going to leave it in the current campaign as you pointed out.
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Put AdWords mobile ads in separate Campaign or AdGroup?posted in Paid Search Marketing
We want to ramp up traffic from the segment "Mobile with Full Browser" under enhanced campaigns in Google AdWords.
Our Google rep said that it would be best to do this from within the same campaign. We're contemplating pulling the mobile traffic conversion effort out into its own campaign in order to more easily track performance.
Background: We bid down traffic from "Mobile with Full Browser" to -100% because initially it performed poorly. We've improved our mobile experience and we want to try again. We're contemplating building mobile versions of our current ads using the AdWords functionality that does this, and watching how the mobile ads and the segment "Mobile with Full Browser" responds this time.
Separate campaign or from within the same campaign. What would you do?
Thanks,