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I've asked my web team to add a section to our home page to showcase our latest news and content (articles, blog entries (same domain), white papers, case studies, etc.) I think it will be a good user experience and also provide an opportunity to keep a fairly stagnant home page updated with fresh content. My web team wants to add the section to our footer, which is site-wide. I'm sure this isn't a bad user experience, but will it cause problems or eliminate any SEO value (if any) for this regularly updating content?

We have a SaaS product that places a UI on our clients' websites. The UI often includes a link back to us. Think Live Chat (it's not, but the idea is similar) where the chat UI has a link "Live Chat by CompanyA". But our solution is not hosted - it's part of our customers' page. Our customers are big, enterprise companies (e.g., American Express). Does this provide any value in terms of inbound linking? Would it introduce Penguin risk to have the product name as an anchor text link (think "Live Chat by CompanyA" with Live Chat as the link)? Are there considerations I should think about? We're updating our standard UI, so it's a good time to make sure our SEO strategies are sound here.