http://www.funkyfootstools.com/purchase-footstools.asp?cat=5&offset=12
Cute site, & I think the cute might be the problem.
As much as I love the image of the socks & feet...& the bright purple & green colors, they do not match your product descriptions of
The benchstool is individually hand built using the finest aniline leather by skilled craftsmen at our own workshop.
In the US I can go to any furniture outlet & buy the "same" product for much less still with leather mass produced in china. Yes, I know it is produced in China, but it will only cost me $99.00
Pottery Barn has the opposite idea, they look like a gallery & have very simple BG.
Think about two main ideas:
1. Your selling footstools, so make the FOOTSTOOL the main attraction in your site, not the feet with funky stripped socks & purple banners...
2. If you are selling based on UNIQUE ARTISAN QUALITY then spend a few pages showing us that artisan craft shop...The leather, the tools, the work bench.. convince us this is a hand made piece of art & not mass produced...