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It also depends just how newsworthy the press release is. If it is newsworthy and gets picked up by more major news outlets and they keep the links intact, it'll definitely help.
We have still seen some positive impact with less newsworthy press releases but as others have pointed out, this was not that long-lasting.
Matt
It also depends just how newsworthy the press release is. If it is newsworthy and gets picked up by more major news outlets and they keep the links intact, it'll definitely help.
We have still seen some positive impact with less newsworthy press releases but as others have pointed out, this was not that long-lasting.
Matt