Hi there!

Thanks so much for the great question! Are you looking to see traffic data for your site or for a different site? If you're looking to see the traffic for your site and you have Google Analytics you can sync your GA to your Campaign to see traffic data for your landing pages. I have a great guide in our Help Hub which talks more about this, as well: https://moz.com/help/moz-pro/traffic-from-search/overview

If you're looking to see traffic data for another site for which you don't have GA data, I'm so sorry but we don't have a tool that will show that type of data. I'm sorry about that!

I hope this information helps! If you have any follow up questions or if you need anything else, please feel free to email us at help@moz.com.

Hi Poppy!

Thanks so much for the great question and I'm so sorry for all the confusion here. When looking at your Spam Score it can help to understand how we calculate it- our machine learning model identified 27 common features among different sites which have been penalized and/or banned by Google. (I have more info about these features outlined in our Help Hub here: https://moz.com/help/link-explorer/link-building/spam-score) So when it comes to the Spam Score for your site, it doesn't necessarily indicate that your site is spammy. We suggest using Spam Score as a place to start investigating your inbound links and your site itself. If you're wanting to improve your Spam Score, I would recommend looking into those 27 features and see how they may be impacting your site and its overall score.

I hope this helps to clarify more! If you have further questions or if you need anything else, feel free to email us at help@moz.com

Hi there!

Thanks so much for the great question!

So your Spam Score in Link Explorer is representative of the percentage of sites we've found with features similar to those found on your site that are being penalized or banned by Google. It is not necessarily due to the types of links pointing to your site. If you're looking to improve your Spam Score, I would recommend looking into the 27 common features we've found contribute to these penalizations and see if you're able to work on them on your site. I have a great guide which talks more about Spam Score, how it's calculated, and what it means. It also includes a list of those 27 features. https://moz.com/help/link-explorer/link-building/spam-score

I hope this helps! If you have more questions or if you need anything else, feel free to email us at help@moz.com!

Hi there!

Thanks for the great question! Have you had chance to check out our Fresh Web Explorer tool? This tool will give you a fast and comprehensive look at the latest mentions of your brand on the web. I have a great guide here that can help you get started.

If you have any other questions about the tool or other Moz tools, feel free to reach out to us at help@moz.com!

Hi there!

Thanks so much for the great question! When it comes to digging into your Spam Score, we have a great resource in our Help Hub which breaks down all the factors which go into determining that score. I would definitely recommend checking it out as this may help offer some extra guidance on why your spam score is what it is. You can find that resource here: https://moz.com/help/guides/link-explorer/spam-score

The percentage you’re seeing is indicative of the percentage of sites with similar features to the site you’re researching in Link Explorer which have been penalized by Google. Since the Spam Score metric is based on correlation instead of causation, the solution may not necessarily be to to change factors on your site. There are many different factors which come into play when calculating and assessing Spam Score so this tool is really meant to be used as a way to identify what links you may want to investigate and factors on your site you may want to consider looking into.

As far as next steps to take after having reached out to the site you’re concerned about, I may not be the best person to answer. I’m so sorry about that! I do hope that the info above helps to answer your other questions, though! If you have additional questions about our tools, please feel free to send an email on over to help@moz.com!

Hi there!

Thanks so much for the question!

Roman is correct that we use a variety of different Moz metrics and data to calculate Domain Authority and Page Authority including overall link profile (based on the Mozscape Index), MozRank, MozTrust, and more. Both these scores are on 100-point, logarithmic scales so it's important to note that it can harder to grow your from 60 to 70 than from 10 to 20. I also want to make sure to mention that if sites with higher Authority are linking to your site, that Authority will ripple down to all the other links that are connected to it. Basically, DA is our best prediction of how content from your site will rank in SERPs (PA is a similar metric but is page specific) so the higher the score, the better!

I hope this helps!

Hi there!

Thanks so much for the question! I'm sorry you're having trouble with this! We'd be happy to take a look and see what's going on. Can you please send a quick note to help@moz.com explaining the issue along with the website you're tracking? That way we can do some digging.

Looking forward to hearing from you!

Hi there!

Thanks so much for the great question! We have some awesome resources to help you with your link building:

We have a great guide to link building in our Beginner's Guide to SEO: https://moz.com/beginners-guide-to-link-building

We also have lots of helpful blog posts in the blog section of our site: https://moz.com/blog/category/link-building

Rand also did a super helpful Whiteboard Friday recently about getting your first links: https://moz.com/blog/link-building-tactics-to-acquire-50-links

Hopefully these resources help to get you started! If you have any other questions, please feel free to send a quick email to help@moz.com.