Google is going crazy with Exact Match Domain Names.I have searched for philips home theatre keyword (Google UK) and Google has returned top 3 results from philips UK and 2 other results from USA and India (.in and subdomain from .com).
I have been testing power of the exact match on the url,so far I have reached to the position 9 on facebook live keyword(UK) with facebooklive.co.uk (google) and Position 2 on Yahoo and Bing.
Not sure this is Google's interim solution until they find a better algorithm method after the Panda operation but this works!...