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Three months is not enough time to get a good sense of any kind of SEO. As EGOL mentioned it is important to look at how much you are paying them. It is also important to question what they promised you.

If any SEO company is promising you rankings of certain positions you may want to step back from them. The key is the strategy you want to use. If you are looking for results in the immediate then running a PPC campaign is the best strategy while optimizing your website. It is also important to clarify your advertising. If you offer something for free but need a credit card for whatever reason you need to express that or people are more likely to not complete your form as they feel slightly lied to.

If you are wondering what to do in terms of .com or .co.nz then the question is where is your traffic coming from and where do you want it to come from. A .com has the ability to rank globally but a .co.nz will be heavily localized to New Zealand. In this instance it is more about your goals as a company.

SEO should be a long term strategy that includes a full mix of SEM techniques to better your results. If you are not in it for the long haul you are wasting your money

Google also pulls reviews from around the web. I have seem some from Yelp, Facebook, and n49 personally. Although I am in Canada so that may influence it to a degree. If you have reviews around the web and want to see if Google finds them then Login to you My Business account https://www.google.com/business they list reviews from around the we and where they found them.

I agree, allow me to rectify with an edit. I too noticed that after the fact and died a little inside

I have to ask did you grab a screenshot of Organic traffic only or all traffic?

I am also wondering while looking at your competitor I can't find any indexing of the site or rankings. Is there another competitor

Hello Alec,

I would say that what EGOL said is right, you are battling against a strong encampment and can't expect to have a strong showing unless you are taking a unique approach. The key is to determine if the 1 month PPC results are good in your mind. Personally that kind of turn around looks very promising based on the numbers but only you would know based on your ROI. If you can justify it then run PPC for now while working on the endgame of the SEO and increasing your site visibility and visitor numbers.

A good strategy that I have found is to do some market research and take your survey data and write some interesting articles that you can use as blog posts and maybe a press release. If you can read the data in unique ways then it is likely to be picked up by a wider user base.

SEO community sources (Moz, DigitalPoint Forum), and LinkedIn. Those are likely your best choices. When you reach out to them make sure you are asking them for their strategies to SEO. Also if they promise quick rankings they are not the one for you.

ca.linkedin.com/in/seanjwilliams/

I would suggest NOT doing this as even engaging blog comments can be considered spam. I would suggest possibly reaching out to these sites and maybe see if there is another way they can help in linking to you. As was talked about in a recent YouMoz blog even no-follow links can be beneficial. Perhaps useful guest blogging would help. Despite what many people are saying if done properly guest posting can helpful to your site even if they no-follow the link.

This is the Event Tracking for onclick related events

onclick="ga('send', 'event','button','click','nav buttons',);"

you don't need to specify the javascript you just put the code in the coding for the button

I agree with Ruben that being only a week it is hard to tell for certain. You had said that you have been checking the rankings also, so what does the first page look like for your terms. Are you the only site seeing this flux?

Again this has been addressed but Panda is content based. Grabbing snippets of your content I only found a slight duplication but that was within your own site. The best indicator of Panda is your organic traffic through Analytics. If your Google only Organic traffic has dropped substantially it is entirely possible that it may be the case.

On the other hand it was only recently announced that the Panda updates were rolling out again and this has been happening for longer. I would watch your rankings for the next two weeks or so, but also the people who are the top 5 organically, since you are already passing them to find you. If after that you still notice you jumping a lot but they aren't maybe its time for a quick competitive analysis to see what they may be doing differently.

In a case where it is two separate sites you have a few options.

1. You could noindex, nofollow the secondary site if you are not actively trying to rank for it.

2. If you are attempting to rank for it you could run a <rel="canonical">tag to the head and refer back to the original domain.</rel="canonical">

This Google Webmasters article may help https://support.google.com/webmasters/answer/139066?hl=en

Martijn,

I see what you are trying to do but by giving the Label a changing value you then make tracking it more difficult. You would then have to specify in GA when creating the event that the label contains 'nav buttons' not the default equals to.

Also you do have 4 values to work with

ga('send',{  'hitType':'event', // Required.  'eventCategory':'button',  // Required.  'eventAction':'click', // Required.  'eventLabel':'nav buttons',  'eventValue':4  });

If you have any further questions or want a second set of eyes sent me a PM and I would be glad to assist. Done A LOT of Penalty analysis so recognizing issues is a fun hobby for me

I would suggest creating and adding a generalized email that you would be okay providing the login and password to here. The more eyes the better.

If Analytics is set up with AdWords it will show up. But they have to be linked. Once they are linked in the Conversions section of AdWords there will be Import from Analytics which you would have to do but then it would count conversions from PPC

Hi Alan,

All of your inferences from Oleg are correct. They are also especially hard to hear. We do not know when the next Penguin refresh will take place and that means you will not receive the benefits of this work till then.

This can be difficult to hear but unless it is a vanity domain I would suggest getting a new domain and just focusing a new marketing effort there. I have worked with clients that were affected by Penguin 1 and they have not recovered to this day. It is a long process of recovery and in many cases starting new with an untainted domain is the best possible answer.

The rankings you had previously were due to the links. Once they are removed you will need to get fresh links to replace them to get rankings back.

I apologise for having to say this but a new domain if it is penguin is your best option at this time.

Sean

Hello Raja,

Typically the "Google Dance" is a term to describe an instance where things change via the constant changes that Google is updating. From my personal history I have found that when you fetch and it returns then dies a few hours later you are subject to some for of Google algorithm update. This is usually attested to the fact that Google should rank the site there based on relevance but the algorithm does not think it matches for some reason. I had this issue with a web design company that was under Penguin.

To help diagnose the issue I would suggest creating an email address and linking it to your Analytics as read-only and letting the Moz Community access to see if we can LINK it to an update.

Go Into Analytics

Your Account -> Admin -> Property -> AdWords Linking

It is very important that you have access to the Analytics as a main user and Adwords in the same account

should be easy from there click the button and authorize

Just to be sure

Adwords -> Account -> The Cog Icon -> Account Settings -> Linked Accounts

You should see your Analytics account if not give it 24 hours and retry

What was the message back to you from the team? Typically these requests tend to mean that you need to add no-follow on out going links was the case with Barry Schwartz over at http://www.seroundtable.com/ as he had the same issue.

The advantage is solely for the local SEO benefits. Google would probably like to weed them out but as Satellite offices are actually used by businesses regularity it can be difficult. However I do not see it being much of a benefit unless you are a service area business like plumbing or general contractors.

That is not something to worry about but something to be very proud of. You would be surprised to what a few little tweaks can do for instance if the 24th page Google tried to crawl was broken then they would have stopped there. Your site now have 277 new pages of content that can now help you rank for a variety of keywords you may not have been able to before.

Great job!

One alternative you could try is to place a while this is not as ideal as adding the noindex nofollow it could help tell Google that the admin is not the preferred domain.

Well typically the bot crawls multiple links on a page and when it hits a 404 or a redirect loop that particular action is stopped. It can prevent additional pages from being crawled.