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What do you do if you have a client that never implemented a 301 redirect on their domain? For example here are the OSE stats for the URLs;
PA: 48 DA: 50 LRD: 65 TL: 1,084 FB: 178 FB: 14 T:5
PA: 51 DA: 50 LRD: 165 TL: 2,271 FB: 178 FB: 14 T:5 G+1:3
My first instincts are to redirect the first one to the second one, but is it too late for that? Will that screw up all of their established stats? Any input or examples of past experiences with this would be great.
How come links sometimes show up in OSE or Yahoo Site Explorer and then when you go to the page, they're not there anymore? Why is a link indexed or considered active but is no longer on the page?
Good point. So it's really not worth spending time on that particular link building strategy?
I set a little bit of time aside for each client to comment on blogs for backlinks, but it just seems like a waste of time at this point. Most blogs have comments turned off, or won't allow links. Obviously making your name a keyword and making that a link is very spammy, and alot of blogs are using Disqus or making you login with your facebook account to post a comment. What's the best way of going about this these days, or is it not even worth the time?
Thanks for your input Sean. Kind of what I was thinking. I understand it's not the most natural process, haha.
I'm in negotiations to get links placed on a popular blog with good stats. I'm allowed to pick older posts on the site, and I get to pick the anchor text. Is it best practice to diversify the links by having different keywords pointing to different pages or am I better off pointing as many links as I can at one page (varying anchor text)?
Also, is it best to pick a more recent blog post, or is it ok to pick one from say, 2009?
Thanks Daniel. Question; Are you saying it's best to only optimize one keyword per page in general or only have one link pointing to, say the homepage from another page? (as opposed to a bunch of different keyword links on one page pointing to the homepage)
When creating links within your website, is it bad to have a anchor text link pointing back to the same page?
Say the page the homepage is optimized for "credit cards". If I have a "credit cards" anchor text link on the page the link points to, is that bad practice?
Secondly, if it's better to put that link on a different page, wouldn't I be placing a keyword that's optimized for a different page on the wrong page? (hopefully I'm making sense)
Any guidance would be greatly appreciated!
Using the on-page report card tool helps alot. As long as you take it's advice, you should be in good condition. I use it all the time to double check my work.
Thanks Keri! I thought it might be something like that, so I'm glad you could confirm.
I made some on-site changes to a site last week, in particular their page titles. This was all done on the same day at the same time. Now, one of those pages, got re-indexed on August 8th and has my updated changes, which also helped with my ranking. The other page I made changes to still shows a cached version from July 27th, which is before I made the changes. Why wouldn't google have an updated page from August 8th for both pages, not just one?
Every response here is on the nose but I thought I'd throw a good example of a proper paid directory link. In researching backlinks for a client competitor, I saw they had a link from the local chamber of commerce. Tracing that link back, it came from their directory, which the competitor was featured in. I then contacted the chamber to find out how to be included and it turns out it has a pricey yearly membership fee. With that fee though, you're being included into a VERY reputable business directory along with a juice passing link. I think those are the types of paid directories that are worth the money and seeking out. It's a little outside the box, but look at what it does for your site and it's legitimacy. I know this was a bit random, but I thought it was applicable.
Currently, I list every root word (one word) I can think of for the client. Then start a 2 word keyword section, making every possible connection with my root words. Then move to 3 word, 4 word, and so on. I do this all in a word document and by hand. Does anybody have ANYTHING (tool/strategy) that does something similar? I'm looking for anything that can expedite this process. My manual method makes me feel like I'm always forgetting certain combinations of words.
The best tool for this, hands down, is the SEOmoz On Page Keyword Optimization Tool (if you've never used it). I'm not sure what IBP is, but this tool lets you input a keyword and the specific URL/page you're targeting for that keyword and they will give you a grade based on how well it's optimized and what you should do to improve that grade if it didn't get a good one. I use it CONSTANTLY.
Hope this helps!
http://pro.seomoz.org/tools/on-page-keyword-optimization/new
Paul is right. If you did it effectively, it should already be optimized for both "buick denver" and "denver buick". Google can pull those broad keywords together as long as they're frequent enough (no stuffing!) and close enough together. It's almost essentially the same thing (both keywords).
All good points. I've had a similar experience dealing with e-commerce sites like this and figuring out where/how to add content. I think you start with your products. Make each page as detailed and descriptive as you possibly can. This means everything from how the product is made, where it's made, it's uses, etc (all original copy if you can write it). Then add multiple pictures, possibly different angles, maybe even packaging. Then, one of the biggest things, add customer reviews. That's user generated content that people WANT to read when looking at an online store. The goal is to provide the customer with as much information as possible. Almost as if they are in a store, holding the product, asking a salesperson questions. Put it all out there for the user to see, and you're off to a great start. Here's an older, yet still useful, whiteboard friday by Rand from about a year ago on the subject.
I've been having troubles as well. Sometimes it sends it, sometimes it doesn't. Hopefully we'll eventually be able to download them directly again.
I use advanced web rankings to monitor my rankings in conjunction with SEOmoz.
Does it matter if a canonical tag points to the URL in which the tag is on?
Example Page: http://www.domain.com
Canonical tag: rel="canonical" href="http://www.domain.com" />
I only ask because a client of mine has a CMS that automatically does that to every page on the site and there's no way to remove it. Will this have a negative impact or does it not matter at all? Any insights would be great because I can't find a clear answer anywhere online.
Thanks!
The beginners guide to seo is a great place to start in terms of how to structure your URLs. I personally avoid the "domain.com/keyword/keyword2" type of URL structure. I'd stick with the latter format, but would make sure to not keyword stuff. Just keep it simple with one or two keywords as you mentioned. It's really ugly when you see a url that looks like http://www.domain.com/keyword-keyword2-keyword3-keyword4-keyword5-keyword6-keyword7. I know I hate it when I see those URLs show up in the SERPS. I believe Rand touched on this in The Future of LInk Building webinar from a while back.
We were recently tasked with finding out the traffic information for international versions of a particular website. We use tools such as Compete and SEMrush, but these are only based on US visitors to those international sites. Is there a tool out there where you can actually see competitive search data in specific countries?
What do you think is the most appropriate/efficient amount of keywords to target per page for a website? Obviously, it may depend on the type/size of the site, but I've noticed different results with different clients. Early on, I targeted way too many keywords per page, then scaled them back as I learned more. I'm almost starting to think that you should just target 1-2 keywords per page to be efficient and more natural. Thoughts?