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Hi Kristina,

Thanks for the reply, but my question was either poorly worded or misunderstood. I've edited it.

I'm not looking for an exportable list of all the backlinks to my site and where they come from. I'm looking for an exportable list of all the pages on my site, with their respective Page Authority (PA). If there was an additional field of data (such as how many backlinks are directed at those pages, that would be a bonus, but not not required).

Is there a way to run a report through Moz's Open Site Explorer to produce an MS Excel or Google Sheets spreadsheet showing Page Authority (PA) for all the individual pages on my site?

Everett,

Thank you. Very much appreciate the detail. Will definitely check out JSON-LD.

Thanks for all the responses! Much appreciated.

Greetings All,

My law office features many pages with what are essentially directory listings (names, addresses, and phone numbers of places, agencies, organizations that clients might find helpful).

Am I correct in assuming that using schema for each of these listings might cause confusion for search engines? In other words, are search engines looking for schema on pages or sites to tell them only about the company running that page or site, or do search engines appreciate schema markup to tell them about all the pieces of content on the pages or that site?

Google seems to distinguish between attorney and lawyer, and pages optimized for either word seem to rank differently depending on the search term. For years, I used attorney almost exclusively because attorney was preferred on the U.S. west coast while lawyer was preferred on the U.S. east coast. Now they are almost equal-- which makes it more difficult to decide which word to focus on.

I was hoping there was a way I could have duplicate pages with only the one word changed, and then somehow use canonicalization to avoid being penalized for duplicate content.

Thoughts?

How does one best go about optimizing a page, meta title, and meta description for two keyword when the two keywords mean the same thing (e.g. attorney vs. lawyer). It's awfully tedious, obnoxious, and spammy-looking to keep putting "attorney/lawyer," "attorney-lawyer," or "attorney or lawyer" into content, titles, and descriptions.

I realize this is an old thread, but I came across it when looking for an answer to the question, "What is the ideal keyword density for SEO?" After reading several high-ranking pages on the subject (most of which did not or could not provide an answer), I came up with what I believe to be an answer: The ideal keyword density for a given web page is either: (1) one keyword less than what would cause a visitor of the page to form an opinion that the page is not a credible source of information for that keyword, or (2) one keyword less than what would cause Google to form an opinion that the page is not a credible source of information for that keyword.

Now, I'll leave it to someone better at math to calculate what exactly that number is.

Thanks Miriam. Much appreciated.

Thanks for detailed response, Zoe. I actually have the exact structure you're describing, but I still can't seem to get the main pages of the practice areas to show up in SERPs. Individual pages in the separate practice areas absolutely come up (for example: a search for "spousal support" will bring up the "spousal support" page in the "divorce" practice area), but a search for "divorce attorney" never brings up the "divorce attorney" page or the main page for the "divorce" practice area. It always directs users to the homepage.

This observation (not only on my page, but others) has caused me to wonder if Google is actually indexing pages according to profession or business type-- rather than sub-type-- for certain search terms, and then directing users to the homepage. For example, assume a strange restaurant specialized in three different types of fare (Indian, Japanese, and Mexican), and that their webpage had several pages for each cuisine (organized under each cuisine type). I'm wondering if a search on Google for "Indian restaurant" would cause the restaurant's page to come up in the SERPs, and if a click on the link would necessarily always result in the user landing on the main page of the restaurant's website rather than the page for that specific type of cuisine. This is not to say that a user couldn't find a more obscure page on the website by typing in a more specialized search, but if the user types in a rather generic search for a business type (e.g. "restaurant"), I'm wondering if Google has decided to index those search terms a certain way for a more simpler user experience.

My goal was to get the practice areas to come separately in the SERPs, rather than to force all users to the homepage. I can't seem to do that.

How does one best go about optimizing a page, meta title, and meta description for two keyword when the two keywords mean the same thing (e.g. attorney vs. lawyer). It's awfully tedious, obnoxious, and spammy-looking to keep putting "attorney/lawyer," "attorney-lawyer," or "attorney or lawyer" into content, titles, and descriptions.

Thanks Christy. I wasn't aware of the "strict no solicitation policy." I wasn't looking for solicitations as much as recommendations (but I agree they are awfully similar). I've edited my original question. Cheers.