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I'm not sure what happened there but here are the Mozpoint Guidelines

Some link building campaigns are more difficult than others.

If your blog contains unique content that is useful to people, find your niche market. Hopefully the someone you email agrees that the content is useful and will link to it, also benefiting their users.

If it has to do with products, again find your market. This can be more difficult, hopefully your products have features that similar products don't. Focus on those features when finding your target market.

I would focus on emailing blogs/bloggers & websites personally instead of guest posting. If you get a response there's a far higher chance you'll get a quality link.

If your blog has great content, you'll only need to do this a few times before more and more people find you.

If you try many times with no success, work on your content.

If searches about your content is highly competitive, focus on sub or even sub-sub topics about your content.

Content is king!

I have a few questions regarding Google Search Console.

Google Search Console tells you to add all versions of your website https, http, www, and non-www.

1.) Do I than add ALL the information for ALL versions? Sitemaps, preferred site, etc.?

2.) If yes, when I add sitemaps to each version, do I add the sitemap url of the site version I'm on or my preferred version?

- For instance when adding a sitemap to a non-www version of the site, do I use the non-www version of the sitemap? Or since I prefer a https://www.domain.com/sitemap.xml do I use it there?

3.) When adding my preferred site (www or non-www) do I use my preferred site on all site versions? (https, http, www, and non-www)

Thanks in advance. Answers vary throughout Google!

Thank you both.

These are great idea's and both can actually generate links. There is a lot of work to be done.

Thanks again,

- Mike Bean

Website: www.wheelchairparts.com
Keyword: wheelchair parts

My website is #1 or #2 on almost every search engine besides Google. Google has us bouncing between the bottom of page 2 and top of 3. However we are on page one for "wheelchairparts".

I need to get a link building campaign going for this site. I feel it's more difficult for ecommerce websites and nothing seems to fit in with Rand's Mozcon 2016 Link Building talk except hacks. I need to find a flywheel.

Either way, my question is what can I do other than link building to get on page 1 of Google for the term "wheelchair parts"?

Thanks in advance!

- Mike Bean

https://moz.com/learn/seo/internal-link
https://moz.com/blog/relative-vs-absolute-urls-whiteboard-friday

I have read both articles above, however further reading the comments that followed, it appears that neither provided an answer. Some said Absolute and some were determined that Relative linking is the only way to go. There were heated comments, apologetic comments and mostly comments agreeing to disagree.

But in the end I think what I got out of it was there are two sides to developing a site.

Side A:             Web Developer Standpoint, Relative (easier)

Side B:             SEO Standpoint, Absolute (harder)

To me Side B puts money in the bank, so I will go with B.

Now since we’ve been dealt the recent https algo, there seem to more opinions that are thrown into the question. All I’m asking for is a straight answer so our employees can feel confident that our efforts are not in loss. I also want to ask about how images should be linked internally.

NOTE: Our sites are not all https but have SSL’s in place, and 301 redirects reflect http versions of pages.

So since it appears Absolute linking is the preferred method, I ask which is the best option or an option at all.

Internal Navigation:

Current internal link - /store/pc/Rollators-c379.htm

Absolute Options

http://www.company.com/store/pc/Rollators-c379.htm (what I see for most Absolute links)
www.company.com/store/pc/Rollators-c379.htm (would this work for both http and https?)
//www.company.com/store/pc/Rollators-c379.htm (would this work for both http and https?)

All three links above resolve to www.company.com/store/pc/Rollators-c379.htm with no http:// in front. If I type https://www.company.com/store/pc/Rollators-c379.htm in the url it resolves to https://www.company.com/store/pc/Rollators-c379.htm with the https:// in front.

Internal Images:

If I want my images to be indexed as well as pages should I be using Absolute links for them as well?

Current internal image link - /store/pc/images/rollators.jpg

Absolute Options

http://www.company.com/store/pc/images/rollators.jpg (what I see for most Absolute links)
www.company.com/store/pc/images/rollators.jpg (would this work for both http and https?)
//www.company.com/store/pc/images/rollators.jpg (would this work for both http and https?)

Just once I would like an answer that’s not:
It depends on the site or it doesn’t matter which method you use, they both work lol.

I would like one that says google likes this better.

Thanks for taking the time to help us understand and can’t wait for MOZ Con this September.

What about the CTR of your website? Google says "increased CTR as well as more traffic makes your website increase in authority" - therefore increasing organic ranking of all or most keywords - (Google didn't say that part but it makes sense).

If AdWords provides both of these things to your website wouldn't your organic rankings increase / increase over time?

Say your on a e-commerce category page "Shirts"

every lower level category has "shirts" in it such as: T-shirt, long sleeve shirt, sweat shirt, v-neck shirt, and so on.

Is this page going to be penalized in google for the keyword "shirts" just because it is in the title and on the page a thousand times because i'm targetting words like "long sleeve shirt?

and if it is, will the "long sleeve shirt" keyword be negatively affected as well?

Answer much appreciated,
Thanks in advance.

Hello,

A friend of mine has noticed an increase in organic traffic since they started using AdWords. Has anyone had similar results or could this be coincidence?

Thanks in advance!

Try to get as many links changed to the page you've redirected to. Not all juice is passed threw a 301 redirect. I'm not certain on the social metric issues. I haven't seen them to be 100% accurate for any page.

Many thanks to everyone for the help!

Is it bad to have the same H1 & H2 tag on one page? I found a similar question here on the moz forum but it didn't exactly answer my question.

And will adding "about" on the H2 help, or should we avoid duplicate tags completely?

Here is a link to the page in question (which will repeat throughout this site.)

Thanks in advance!

Moz tools will show you all of the crawl issues (Which includes any crawl errors, duplicate content, meta tag errors, robot.txt errors And A LOT more), spammy links, on page seo, bad reviews and many other problems.

I'm not sure what else they would be looking for. Those tools will bring up so many errors (more than likely) Then you just need to learn/explain how to fix these errors.

Has anyone tried out Sajan Translation Services? What was your experience?

Do you have any other translation service companies to recommend?

Thanks!

I'm targeting Roho Cushions and the category page has many products starting with Roho underneath it. I know the keyword "Roho" shows up at least 70 times.

I'm not targeting the keyword Roho, but could this negatively effect the rest of my keywords that start with Roho, such as "Roho Wheelchair Cushions"?

Yes, URL Structure is a huge issue and make sure you nail it right away. Changing it is the longest and scariest process you can go through. Here are 4 main things to look into when figuring out a url structure.

URL Uses Only Standard CharactersIf you only use characters that are common in URLs, it makes it easier for more users to access and interpret your URL. Not all users have keyboards that can easily enter less common characters, or browsers that support the display of these characters, and some special characters can look spammy. Using only standard characters can also avoid potential problems with your search engine ranking.

Use Keywords in your URLUsing your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links.

Minimize URL LengthSearch engines often truncate the URL display at 75 characters and appear to pass less keyword value in longer URLs. We also recommend using fewer than three subfolders in your URL to make it easier for search engines to parse.

Use Static URLsUsing a static URL can improve your performance in search engine rankings. Moz's correlation research shows that URLs with dynamic parameters have dramatically worse performance in the rankings. Using dynamic parameters does not necessarily cause worse rankings, but there does appear to be a correlation, and they generally do lead to lower click-through rates. Dynamic URLs are also a common source of duplicate content.

(straight from On Page Grader)

25 total between title, body, meta description, & h1. Then 30 more in the image alt.

If I could change the image alt I would make 1 or 2 keywords in the image alt and then take 2 off of the body, but I cannot change the image alt.

Here is the url: http://www.ocelco.com/store/pc/Curtain-Track-and-Hardware-c2071.htm

1. Should not be necessary.

2. You have to take everything one step at a time. Start with what you are comfortable with and then learn the things you are not.

One of our category pages is keyword stuffed. But we are not able to change the image alt text. It is automatically generated as the title of each product. We would be able to get the keywords down if that was not the case, but now there is 30 alt image keywords along with 25 other elements of the keyword. I can only change 2 image alt texts. What can I do here?

Ok I think I got this. Haha. Domain Authority and Page Authority Metrics. You're looking for video part 2.

That should not be an issue. Just incase I would put - Updated - in front of your title. and a blurb about what it's updated with in the beginning of your description.

There is probably an automatic 301 redirect setup. When necessary use the www. version of your url. When link building, use the non www. version of your url. Not all "Juice" is transferred through a 301 redirect.

you may want to try using annotations or link to the new version of the video from your old video.

YouTube Replace Videos

Also you could try to Fetch As Google. That may speed up the process.

PA vs. DA

That is what I was assuming, but I began to wonder if there was more to it than that.

Yes, we've been there many times. As I was wondering in my recent Q&A Loss of PA & Links - 301

A good way to view your link loss is to use open site explorer on the page that's 301 redirected, and then again on the page its redirected to.

Even though you have a 301 and most of the "juice" is passed, not quite all of it. It seems to me not very much at all actually. You need to try and do a re-link building campaign to get people to change the url to your new pages. - A daunting task if I may add.

With competitor keyword tracking in Moz you can see where your competitors are in the serps, which basically tells you their on page grade. (A rough guestimate at least.)

Also you will be able to look at graphical data for each competitor for that keyword.

It could be that your product page is after multiple categories. Each category page your products go through makes it harder to accumulate a high PA. Click into each category leading up to your product and watch the PA lower and lower. DA is always the same.

As you mentioned, it would be nice if you could get some links directly to that page. Try to get a short video / pdf on that product page. This could help as well.

Could we get the url to your product page for further evaluation?

Thanks!

We do not get referral traffic from Google, only organic. Why do we get both organic and referral traffic from Bing?

You cannot see there Analytical data but you can get a idea of their referral traffic from open site explorer and their organic keywords / landing pages by including them in your keyword research.

I would focus on all links that are related to your website. Generally pages with high domain authority carry a high page authority. As long as they're not spammy, it's helping you.

Try to create content that will get people to link to you without even hunting them down!

Nice Site!

That is odd, it looks like you only have 166 pages indexed with Google. I would upload your sitemap to Google Webmaster Tools as well as Bing.

Also try Fetch as Google in Webmaster tools under "Crawl". Post your main url and be sure to click and all linking urls. This could help speed things up.

With Wordpress you can create a sitemaps with the "Google XML Sitemap" plugin. I also recommend "Yoast SEO" If you have not installed that.

There are so many answers to this. One discussed in Mozcon 2015 was, "spend less time on linkbuilding." If you focus more on building rich content that will help users on your website, links will come. "If you build it, they will come."

Also here are many guides, and you can find hours of material to read on your own.

Guide 1

Guide 2

Guide 3 - This one has many helpful tools in it.

They're here, they're here!

Thanks!

http://www.ocelco.com/store/pc/Curtain-Track-c2068.htm

There are a few guides out there but Kissmetrics has a video on setting up goals in Analytics. This can be easier to follow along with.

DA would remain the same on Site A. However PA would be distributed between all of the new pages. Could you give the url to each site?

We have an E commerce site and we have started to implement Schema's. I've looked around quite a bit but could not find any schema's for product categories. Would there be any schema's to add besides an image, description, & occasional PDF?

They're only free if you went to Mozcon. Discounted with subscription. I believe last year they were $500 standard price for the bundle.

(Which is still a great deal for the knowledge!)

Where/when can we find the Mozcon 2015 videos?

Hello,

You should still be able to access the page to figure out the meta description that has been officially entered. Also, was that an example? Why would your meta description be id=ctl08_hm?

Thanks,

- Mike

Hello,

Could you share the landing page? & the main keyword?

Thanks,

- Mike

Hello,

Wayne is right! I also looked at their own links. They only have 6 linking domains to their website and none of them are credible. If they can't build links to their own site, they won't do well with yours.

Thanks,

- Mike

Also,

In case I misinterpreted your question, try advertising on social media websites.

Thanks,

- Mike

Hello,

I'm sure it's possible to create one but there are many out there already and they will more than likely show your products higher in the results, at least until your site gets some traction.

TheFind.com, Rakuten.com, Ebay, Google Shopping. Sites like GoDataFeed.com can mass upload product information to all of the options to you. There are quite a few that you must pay ads for each listing though.

Thanks,

- Mike

Yes, you can link each one to a different Analytics account.

What is your website url?

Hello,

one thing you can do is go into Google Webmaster tools and use Fetch As Google to have them recrawl those specific pages and Google will re figure your keyword information. The exact location is shown in the image.

Thanks,

- Mike

SHetUk0.jpg

Hello,

It looks like you have two homepages. http://hypnotherapy-detroit.com & http://hypnotherapy-detroit.com/index.html This is also causing you to have duplicate content. You need to place a 301 redirect from this url: http://hypnotherapy-detroit.com to this url: http://hypnotherapy-detroit.com/index.html because /index is where all your links are already built to.

Thanks,

- Mike Bean