Welcome to the Q&A Forum

Please...dear God don't scrap your website (especially if you are ranking well for it).  Even if the content is completely different, figure out where to redirect your legacy pages to and use 301 redirects.  Just make sure that you are doing one to one redirects to maintain as much of your link equity as possible.  Sorry for such a short and simple response to your long question, but this only required a simple answer.  If you are offering the same products or services create a massive .htaccess file and redirect the hell out of your old site.

You owe me a Coke.

Not every ranking change is due to a named algorithm update.

I want everyone who uses the Q/A to have to repeat this 10 times before they are able to post a question.  Well said

Roger is not available for hugs at the moment. Many people don't realize that he is currently undergoing treatment for his addiction to Big Data.  It is a serious problem, but he believes that with everyone's support, he will be able to come out on top.  Let's all keep Roger and his family in our thoughts and prayers during this difficult time.

You can't register for it yet.  The cost last year was $1495 and considering that this is also the cost for SMX Advance 2013, I'm pretty sure that this will be the cost for SMX Social. Don't hold me to it though.

<a>http://searchmarketingexpo.com/socialmediamarketing/get-the-boss-onboard</a>

Hope that helps!

I really dislike Online Marketing books.  If you think about it, by the time a book on SEO (or a similar topic) has been written, edited, published, and distributed, it is generally outdated.  Stick to reading moz.com, searchengineland.com, etc.  That being said, I have some great books for you to check out to help you decompress and clear you mind from all stuff business/marketing.  BTW I am a complete nerd.

Mistborn Series by Brandon Sanderson - Pretty much anything by Brandon Sanderson will blow your mind.  He is hands down the best Fantasy writer alive.

Matterhorn by Karl Marlantes - Though this is a novel about Vietnam, there are some unbelievable similarities between the authors Silver Star write-up and the story.  Being a veteran I generally do not like books or movies about war, but this one floored me.  Amazing.

The First Law Series by Joe Abercrombie - If you like A Game of Thrones, you will all but crap yourself over this series.  It is some of the grittiest/nastiest/most violent fantasy out there, but it has the added benefit of being an absolutely wonderful read.

I think this is a good start.  Enjoy!

Many people don't realize that Keri Morgret is the demigod of content.  She goes by many names, but she is best known as Morgretra Goddess of Content and Gummy Bears.  Check Wikipedia if you don't believe me!

How long ago did you add the tag?  Sometimes it takes a while for Googlebot to get back to certain pages especially if they are disconnected from the remainder of your site.

We discussed this yesterday...you asked for the red pill.

We have all been preparing for this!  Barry Schwartz wrote an article discussing just this:

_"As many of you know, Matt Cutts, Google's head of search spam, announced at PubCon that you should expect a 15% reduction in the amount of rich snippets and authorship displayed in the Google search results." _

http://www.seroundtable.com/google-rich-snippet-reduction-17579.html

I hope that helps shine some light on this.

Having read your clarification below, my answer is "God I hope not." The days of "click here to enter" need to be relegated to the same graveyard as frames and entirely Flashed out websites.  Do I need to go on Change.org to make sure this does not happen? I will if I have to!

You will need to get a client manager with Facebook and be prepared to spend a TON of money.  Are you currently advertising on Facebook?  Generally, Facebook only allows vanity URLs with less than 5 characters for very large brands (Moz, BMW, etc.) that spend a lot of money on Facebook.  Good luck!

<a>https://www.facebook.com/business/contact.php</a>

I want you to look at your anchor texts:

<a>http://www.opensiteexplorer.org/anchors?site=www.translationservices24.com%2F</a>

95% of your anchor text is Translation Services or some various of it.  Additionally your site is on link farms and directories.  You aren't ranking well because your link profile is as dirty as a Tijuana hooker.  Sorry!

Hello Paul,

Here is a great blog post by Marie Haynes, that gives you everything you could possibly need to know about the difference between an algo penalty and a manual penalty.  Might as well not have to reinvent the wheel.

http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too

I hope that helps!

Unfortunately, you got hit with an algorithm update and not a manual penalty.  A reconsideration request does not do anything for an algorithm update.  The good news is that there are things that you can do, the bad news is that it might take a considerable amount of time to get your rankings back.  Considering that your penalty is based on spammy links, you will need to review your back links and start requesting those links to be removed or disavowing links.  This process (depending on your link count) can take just between forever and an eternity.

Here is a good article on this update by this by Danny Sullivan, including a short section on recovering:

<a>http://searchengineland.com/google-talks-penguin-update-recover-negative-seo-120463</a>

Other Tools Needed:

<a>http://www.opensiteexplorer.org/</a> - To locate which of your links are spammy

<a>https://www.google.com/webmasters/tools/url-removal</a> - disavow tool (Use only after heavy research!!!)

Good luck!

Update: I looked through your link profile and have noticed that you have links from your customer pages.  Remember that Google takes issue with links from websites that have nothing to do with your site.

Additionally, I see a ton of links from forums and directories.  You definitely got slapped.

It looks good to me.  I did a image search for your alt tags and found your images.

Articulated Video Borescope - several of your images are showing.

Also check this out: site:http://www.fiberscope.net (Image Search)

You are looking golden!

Done

<a>http://en.wikipedia.org/wiki/Moz_(marketing_software)#See_also</a>

Considering your Q/A request for help was coherent, I think that you'll be fine writing the reconsideration request yourself.  The spam team deal with non-native English speakers all the time.  I would just make sure that you explain what you've done to your site to make it comply with Google guidelines (removing unnatural links, etc.)

• Admit any mistakes made.
• What has been done to fix these mistakes.
• Be as detailed as possible

From Google reconsideration tool:  "Tell us more about what happened: what actions might have led to any penalties, and what corrective actions have been taken. If you used a search engine optimization (SEO) company, please note that. Describing the SEO firm and their actions is a helpful indication of good faith that may assist in evaluation of reconsideration requests."

Here is a great article on the whole process: http://www.bruceclay.com/newsletter/volume96/google-reconsideration-request.htm

I hope that helps!

Look at your link profile as compared to Avalon.  Avalon has a really clean Link Profile while a large portion of your links are suspect.  You have links on link farms (boatlinks.com, http://zicosur.org/, and bcm.ru) and other domains that have nothing to do with your brand.  Also, you have a ton of exact match anchor text links and I mean a TON.  Also watch your keyword stuffing (you say Pontoon Boat 10 times on your landing page)

Overall, I wouldn't be overly concerned.  Google does a lot of testing.  Next week you might be back up to number 2.  That being said, I would definitely work on your link profile.

I hope that helps!

I love how she thumbs downed all of our responses because she asked a stupid ass question.  LOL.  I bet you she works for Top Rank...lol.  I kid! I kid!

It really depends on what they want.  If your client does not want the search engines to index their site (for whatever reason) than that is correct.  I am at a loss as to why they would do that.  Tell the "IT" guy that no search engine will lists you guys with this tag on every page.  I understand some pages should not be indexed, but an entire site seems counter intuitive. Why would someone want a website if they don't want to be found?  It sounds like someone who thinks they know something when they obviously do not.

Tell them to switch all their tags to:

Good news!  Both Google and Bing both have a disavow link tool:

Google:

https://www.google.com/webmasters/tools/disavow-links-main?pli=1

Bing:

http://www.bing.com/webmaster/help/how-to-disavow-links-0c56a26f

Enjoy and you owe me a coke!

I had the same issue with an old client that I had.  They actually had three different domains with the same content.  The best solution is to focus on CallRingTalk.com and use 301 redirects for GoCentrix.com.  Make sure that you are using 1 to 1 redirects so that you're able to maintain link juice from both site.  Aside from the obvious benefit of no duplicate content issues, you will also no longer be competing against yourself and updating will be easier.  Another benefit is that you will be able to transfer all the inbound links for your legacy domain to the new domain.  Just make sure that you use OSE to figure out the important inbound links and see if you can get those links changed to your new domain.

I hope that helps!

Luckily, this is yet another thing SEOmoz can help you with. The link below has their recommended vendor list.  Generally, if someone is on that list, they are at the top of the business.

http://www.seomoz.org/article/recommended

Not trying to take business away from any of these companies, but there are several things you can do yourself to help earn links while mitigating any algo penalties you are facing. There is a ton of content here and on searchengineland.com all about doing both..

Finally, forget link building.  Link building is what got you into the mess you are in right now. Any good SEO company is going to tell you the same thing I'm saying. Create good content and do it often. The "good ol days" are over. It's time to start working.

Good luck!

the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday

I know that the whole concept of thought leadership is overused and slightly annoying but to truly create great content that people will consume and share you must be in the right place at the right time.  If your client knows of a new governmental initiative or possibly a new emerging technology that is not widely known about but is about to "blow up", positioning themselves for success by creating great content that is well written by an expert is a fantastic way to gain exposure and to set themselves up as a thought leader for that specific subject.

There are a couple little snags about developing the "best content in the industry" not least of which is that it costs a ton of money.  Not only will the piece need to be  created by an expert in the field,  there will also be a need for professional editing (whether video or literary).  Another piece of bad news is that a single piece of content is not enough.  Your clients need to be pumping out content that is relevant and most importantly, current. Pure and simple, content is freaking expensive!

Another thing to watch out for is the desire to hurry and push out content without properly vetting sources or  editing the piece.  I don't know how many times I have read the latest and greatest white paper about a very important subject only to find glaring grammatical errors.  Even worse, sometimes the content is just plain wrong.  Tell your client to treat any piece of content they pushes out as if they were going to submit it for peer review in a scholarly journal.  It needs to be well written and accurate.

I am very fortunate to have a full to writer on my staff and a massive pool of experts to draw on, but even still it is difficult to get people to commit to producing the content in a timely manner.  Everyone loves to tell you about how they can create wonderful White Papers, but getting them to produce them sometime in the next decade is hard.  You really have to set up deadlines and have people commit to keeping those deadlines.

Good Luck!

Article Directories are worse that worthless.  Don't waste your time.  Remember the simple adage: If you're doing anything to increase SEO that does not help increase the user experience, Google will slam you into a wall, pick you up, throw you on the floor, punch you in the junk, toss you out of a window, and then start dating your mom.

There is no more cheating the system.  Even if 2.0 wasn't the final nail in the "good ol' days of SEO" coffin, it's close.  An SEO's new job is riding their clients to create content and to participate in social. No more shortcuts.  Sorry!

I love video marketing.  Here are several examples of companies doing this very well.

FUNERAL INSURANCE COMPANY DELA: "WHY WAIT UNTIL IT'S TOO LATE? [video]" - This is a funeral insurance company for goodness sake and they still blew this one out of the park.  Amazing!

Carrie remake - Telekinetic Coffee Shop Surprise - This was arguably the most viral video of the last couple weeks.

Pepsi MAX & Jeff Gordon nascar hidden camera - This is just plain funny (even though it was found out to be fake later)

Bit.ly and ow.ly links are treated as 301 redirects and do pass link juice and aid in increasing DA and PR. I hope that helps!

Easy fix:

in your .htaccess file, use this

RewriteEngine On

RewriteCond %{HTTP_HOST} !^domain\.com

RewriteRule (.*) http://domain.com/$1 [R=301,L]

Remember to replace domain.com with your domain name.
Enjoy!

I will preface this answer by saying that I love Moz...like seriously love it.  Like I am a total fan boy and spend entirely way too much time on it.  Like if I could take Moz out for a first date, I wouldn't even try to get fresh with it (now the second date on the other hand).  I      LOVE     MOZ!

That being said.  The On-Page report tool is pure garbage.  I don't even look at it.  Pages that rank in position 1 or 2 for certain keywords get D's and F's on the tool. Just remember that if you are ranking well for a certain keyword, don't sweat what the tool says.  Don't chase that A+.  Chase traffic and sale.  The recommendations are good, but use the tool as a reference.

You posting links to Twitter or Facebook or any of the other social networks will do almost nothing for SEO.  What will help is if people consume your content and socially share it themselves.  There is no hard and fast rule as to how much Google or Bing takes social shares into account but no one doubts that it does serve as an indicator (don't ask Cutts about this...).

Social is also a great way to earn links.  Social shares get your content in front of people (and potential links) way quicker than search. Here is a nice article about this by Top Rank: <a>http://www.toprankblog.com/2012/07/social-media-links/</a>

I hope that helps!

P.S. Stop looking for easy links.  They don't exist anymore.  Very sad.

I have noticed this getting worse for a while now.  It is annoying but they carry a huge advantage in Domain Authority and will thus rank better.  Hopefully you have a presence in all of those different directories.

Would it help your client? Probably not, but I think you might have a cool idea!

I have always been a big fan of creating community pages.  If you can create a site for any group of people in which they can come to rely on you and your content, as well as feel like they can contribute, than it is a win/win for everyone.  Make it more than just guest blogs though.  Think about how you can generate interest through White Papers, webinars presented by leaders in the industry, even a YouTube channel in which your members can discuss the latest trends in rodent destruction.  Think about it as if you are creating an SEOmoz for rodent eradicators.  I think that there is something there.  You can focus on helping them run their business more efficiently, marketing their business, etc.  You will also be able to monetize it relatively easily with the inclusion of banner ads and content generated by companies that target exterminators.

There are similar websites (see Pestworld.org), but I have not seen a community site yet.  Doesn’t mean it isn’t out there, I just did a cursory search.

Good luck!

Trying to forecast organic growth will be extremely difficult to do.  It really depends on what they have been doing as compared to what you are planning to do for them.

Have they been conducting content marketing?

Have they been heavily involved in social?

Have they been creating local citations?

Have they... etc. etc. etc.

I'm not saying that you should pull a number out of your ass, but conservatively estimating that you will be able to drive a 20% increase to their organic traffic should be easy to hit, especially if they haven't been doing a lot of what they should have been (see above).  If you can't get their traffic up by 20% in a year, they should fire you anyways.  Anything about that will make you look like a rock star. 

Remarketing should absolutely be part of your SEM toolkit.  It is intuitive if you think about it.  You are serving ads to people who visited your site, but for whatever reason did not convert.  The price per click is (generally) less than the average Adwords PPC and conversion rates are (generally) much better.  There are many people who think that conversions from remarketing/retargeting would have converted anyways, but I am under the belief that it is better safe than sorry.

Here are some great resources for retargeting and remarketing:

1. <a>http://www.ppchero.com/ultimate-guide-to-adwords-remarketing/</a>

2. <a>http://moz.com/blog/why-remarketing-whiteboard-friday</a>

3. <a>http://moz.com/ugc/a-simple-guide-to-adding-the-google-remarketing-pixel-to-your-site</a>

4. <a>http://searchenginewatch.com/article/2199676/6-Types-of-Retargeting-Every-Marketer-Should-Know</a> (LOVE IT!)

5. <a>http://www.adroll.com/</a> (I use these guys for FBX retargeting)

6. <a>http://www.aimclearblog.com/2012/12/07/a-tactical-retargeting-field-guide-for-really-smart-marketers/</a> (Marty is the Shiznitz!)

There is a ton of content out there on retargeting, but in short...DO IT!

You owe me a coke!

I think that an obvious place to start would be local professional organization websites.  Many of them have a member’s area that will have a small blurb about the member and hopefully a link.  Another idea is business organizations like the chamber of commerce, etc.  Hopefully if your clients are creating good content and are able to push that content out (using social and email marketing) those links will happen organically.  Just remember…if they build good content…the links will come!

fieldofdreamscorn.png

Wow, that is annoying! A simple solution would be to use a SEO page title module/widget (sorry, I'm not familiar with Joomla, but I'm sure they have one) and add page numbers.

Example: ... Reviews Page One, ... Reviews Page Two, etc.

I had an old site with this same problem on a photo gallery and it solved that issue.

I hope that helps!

These pages aren't duplicate at all.  I wouldn't worry about it.  The SEOmoz crawl tool isn't perfect and you can rest assured that Google won't consider these pages duplicate content.

You owe me a Coke.

This is from Google:

Not all referrals from Google.com domains come through organic search or AdWords ad listings. Referrals may come from a variety of sources, including Google Groups posts, base.google.com listings, or static pages on related Google sites. Such visits are tagged as [referral] instead of [organic] or [cpc].

cited: https://support.google.com/analytics/answer/1011811?hl=en

I hope that helps!

There are so many factors that go into play when figuring out how much a certain link will benefit your SEO.  I wouldn't look to quantify it if I was you.  Just be happy that your friend shared some link love.  Maybe you should buy him a Coke!

What is the URL? There are several things that can cause this.

There shouldn't be any prablem with using these images at all  as long as you have the rights to use those images.  Hell, most the graphics used online are used without the consent of the image owners anways.

Consider all of the stock images all over the internet.  If this was an issue there would be a million people freaking out about it.

Here is a good list to get you started:

http://getlisted.org/resources/local_search_ecosystem.pdf

http://getlisted.org/resources/local-citations-by-category.aspx

http://getlisted.org/resources/local-citations-by-city.aspx

http://www.yext.com/blog/2012/09/the-most-important-local-business-directories-for-seo/

http://www.searchenginejournal.com/the-definitive-guide-to-local-seo/47319/

Enjoy!

Mike

P.S. You owe me a Coke

Adam has some great advice!  I would like to reiterate Adam's comment about diversifying your online marketing efforts.  Think past SEO.  With Google's affinity for smashing ads all over the top of the SERPs driving organic further and further down the page, online marketers need to think about alternatives.  Organic traffic is nice (FREE!) but sometimes you have to spend some green to make some money!

A couple additional recommendation:

1. I think that a cute social campaign would be a terrific way to increase traffic to your site and build engagement.    You have a fun product, leverage it!  If you can think of a way to get people to engage with your brand you'll see increased revenue. I love Youtube for this.  Here is an example of an unsexy brand crushed it.

<a>http://worldsbestcasestudies.com/dela-say-something-wonderful/</a> - Try and watch this without crying!  I dare you!

Follow it up with promoted posts,

<a>http://moz.com/ugc/a-comprehensive-guide-to-facebook-ads-a-30-minute-crash-course-in-facebook-advertising-17132</a>

<a>http://www.salesforcemarketingcloud.com/blog/2013/04/social-media-advertising-guide/</a>

2. PPC campaign focusing on the Long-tail.  You aren't going to beat Zazzle, but maybe you can be more strategic with your keywords.

<a>http://www.wordstream.com/ppc-advertising</a>

Good luck!

P.S. Remember that Moz is no longer SEOmoz for a reason.  There is a ton of content here on alternative online marketing outlets.  Spend some time in the blogs section and research.  Go out there and kick some ass!

I am not aware of any tools that would be able to automatically create H1 or meta titles/descriptions.  Why would you want to though?  You spent the time to create good content (or paid someone to), why wouldn't you take the time to optimize your page?  In the scheme of things, that is easy and shouldn't take you a fraction the time it took for you to create the content itself.

BTW, your consept of content automation and Google's idea of content automation is different.  Google views content automation as the process of automatically populating pages with content from RSS feeds or scraping sites.  If you want to know how the Google Spam team views this, check out Matt Cutt's video on the subject.  Here is a hint.  NO NO NO NO

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You are running into the same issue every SEO and content marketing consultant has run into.  We keep telling the people who are paying us that they need to generate content and they nod their heads vigorously, but when it is time to generate (or pay to generate) that content, all we hear are crickets.  One of the biggest issues I ran into as a consultant was getting people to do literally anything.  That is honestly a huge reason why I moved into an inhouse roll.  I just got tired of waiting for content.

The only thing you can do is to hope that they are willing to outsource their content creation.  Push comes to shove, you can always fire them.  Many people don't realize that when you are constantly waiting for stuff from clients, you are wasting your time (and money.)  You might as well just drop them as clients and find someone more willing to do what is required to succeed.

I hope that helps!

Jayson DeMers wrote a great article regarding how to use schema markup for local SEO.  This isn't a complete list, but should definitely help you get started.

http://www.searchenginejournal.com/how-to-use-schema-markup-for-local-seo/60245/

I hope that helps!

There are several things that you can do to get Google to crawl your site (or your new content) quicker and more often.  You should be doing all of these, but in case you're not, here is the list.

1. Create a Sitemap and submit it through Web Master Tools

2. Install Google Analytics

3. Create social accounts/update your social accounts

4. Fetch as Google Webmaster tools

5. Update your content more often (to get Google to crawl your site more frequently).

6. Adjust the crawl speed on Google Webmaster tools.

7. Check crawl errors on Google Webmaster tools.  Are there sever side errors (500)?

I hope that helps!

I personally think that your social sharing application is plenty.  I think that asking people for links comes off a bit desperate.  If they like it and they want to, they will link to you.  In short...cheesy.