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Good point about intent. So far i've spent more time on the first 3 but not as much on the last two (intent).

I have a client who already ranks very well for the keyword "odor removal service" (#3 average rank). I'd like to use this as my primary keyword phrase, but the search volume is not very high (avg. monthly search of 90). A similar keyword phrase like "odor eliminator" has a search vol. of 4400 and the same competitiveness. Even its long-tail derivatives like "natural odor eliminator" still have a much higher volume (360) and would be a more accurate description of the service.

In cases like this where you are already ranking well for a relevant keyword (but are still not generating much traffic), is it worth losing that keyword ranking in the hopes of ranking better for a keyword with higher volumes. Just to be clear, I'm not referring to a secondary keyword, but to the main keyword phrase around which we'll be building primary and secondary related keywords.

Thanks for any feedback.

Agreed. The AdWords Keyword Planner is a great tool… which is why I'm wondering why Moz can't interact with it directly through the API (like other SEO tools do) so users can work more efficiently by doing keyword searching/organizing all within Moz.

I'm fairly new at SEO and am still trying out MOZ.  I'm finding myself wishing that Moz had a broader set of tools for keyword research, but am wondering if maybe I'm just missing something.

Am I correct in saying that there is no place within Moz that you can get keyword ideas, select/organize keywords, find new/related keywords? I've appreciated the keyword difficulty tool and have played around with Moz Analytics keyword tracking, but these don't help with the broader keyword research aspect. The various tutorials talk about using Google AdWords Keyword Planner and other tools to do that job. But with all that Moz can do, it just seems backwards to do lots of copying-pasting from other tools into Moz, or to have to rely on old excel spreadsheets to organize keywords. It seems that life would be much easier if Moz would be able to pull that kind of external research information in, like Raven does. That way you do most of your research within Moz – allowing you to organize/evaluate potential keywords BEFORE choosing the ones you would like to test for difficulty or track. That way you could simply select the desired keywords and add them to your tracked list. The way it is now, even the one research tool that Moz does have (keyword difficulty) does not allow for an easy way to track or manage a chosen set of keywords. For example, after doing some keyword difficulty analysis, I've chose 5 keywords. To add these 5 to the tracked keywords in a specific campaign I can't just select them and say "track keywords > in xxx campaign". From what I've understood, I must copy-and-paste them into the manage keyword section of the desired campaign.

To me this all feels a bit awkward. But since I'm new at this, maybe I'm just missing something? Or maybe it's unrealistic to expect a single tool to address all my SEO needs?

Great. I had not run across that thread, so thanks for passing that on!  - Mike

In this article by Cyrus Shepard, we are reminded of the relationship between keywords on a page and how each secondary keyword should support the (single) main keyword phrase.

What is the best practice for a website that deals in two major market sectors instead of one. Often (like in this article) SEO examples focus on a well-defined topic (like "White House" or "used cars"). But what about a case in which, for example, the company is involved in both pest control and odor removal. For the home page, would you try to still focus on a **single **keyword phrase (and close variants and synonyms) that would be general enough to encompass both? Or in this case would it work to apply this method to two main keywords on a single page? Although this article (and others) would suggest the first, it often feels that in cases like this where there are two or more topics that are not closely related it's hard to find a single keyword phrase that would generate significant traffic with the right intent. Would you still try to focus on a single keyword phrase for the homepage that encompasses both topics (like 'environment restoration') vs two phrases (for example 'pest control' and 'odor removal') knowing that the home page will probably not rank heigh against competitors, and focus on the single keywords 'pest control' and 'odor removal' on the secondary pages?