Welcome to the Q&A Forum

Thanks for the reply! Do you happen to know how to implement that 2nd wordpress instance? Would I need to create a new install, and then have it live on mysite.com/blog?

Hi,

I am running a wordpress site and our blog has grown to have a bit of a life of its own. I would like to use a more blog-oriented wordpress theme to take advantage of features that help with content discoverability, which is what the current theme I'm using doesn't really provide.

I've seen sites like Canva, Mint and Hubspot put their blog on a subdomain, so the blog is sort of a separate site within a site. Advantages I see to this approach:

1. Use a separate wordpress theme
2. Help the blog feel like its own site and increase user engagement
3. Give the blog its own name and identity

My questions are:

1. Are there any other SEO ramifications for taking this approach? For example, is a subdomain (blog.mysite.com) disadvantageous somehow, or inferior to to mysite.com/article-title?
2. Regarding redirects, I read a recent Moz article about how 301s now do not lose page rank. I would also be able to implement https when I redirect, which is a plus. Is this an ok approach? Assuming I have to create redirect rules manually for each post though

Thanks!