@Suvidit-Academy said in Should I switch back to my old domain?:

As you didn't mention how earlier the Domain is shifted from old domain to running domain, as to handle the SEO part Google have a solution, you have to update the shift in domain in Google Search Console so that Google can properly index your website with a proper 301 redirect of the old domain to the new domain.

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Switching Back to Old Domain

Now if you think you should shift back to earlier domain , Handling SEO for a shift is Manageable, but the complication is to deal with Branding, as you have to make people aware of the name change and regain the trust.

At first before making a decision to change the from new domain to old domain check the following

• Why the last owner switched to new domain.
• List the current redirect data from old domain to new domain.
• Check for old domain direct hits.
• Look for any other data that is helpful to understand the Branding part of the old domain.

Once you have this data, compare it with new domain data and try to analyse do we need to switch to old or not.

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Other Possible Reasons

Fall in the Organic Traffic may not just because of Shift to new Domain, but there can be various factors like...

• Branding Factor
• Google algorithm change
• Change in trend or people behaviour
• New competitor getting more traffic for your target keywords.
• Pages are penalized by Google for violating its quality guidelines.
• Technical issue with your website.

Please feel free to ask your doubts at info@suvidit.com

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Warm Regards
Rahul Gupta
Suvidit Consulting

Hi dear friend;
I had a valid domain named aekala for about two years, but due to a brand name change, I migrated to another domain named Avesta.house.
My question is: How long will it take for the previous site's credit and ratings to be transferred to the new site? (It's now been about 3 weeks since my transition and the results are very poor and still have some pages with the same name as before in the results.

@Nomansahil009 said in Write new articles or republish old ones?:

Always write new content or update old content but never republish your old already published and indexed content.

Google knows what you doing it can impacts you site SEO, so better you should write you new content if that not the case you should update you old content.

If we write new content and 301 redirect the old content, will the credit be transferred to the new article?
Are the backlinks received on the previous page directed to the new page?