Recommended reading on call tracking: http://blumenthals.com/blog/2014/11/25/guide-to-using-call-tracking-for-local-search/

Hey There!
If you're just offering 1 service in 1 city, I do not see the point of having a 'driveway cleaning' page and a 'driveway cleaning glasgow' page. Rather, I'd make the homepage strong about your customers + city + service and then I'd build out content about various aspects of driveway cleaning that would also mention your geography. I'd fire up something like http://answerthepublic.com/seeds/290501 and start developing additional pages like:

Should you use caustic soda for driveway cleaning?

Should driveways be cleaned with chlorine?

The pros and cons of pressure washing driveways.

Research both via online tools and direct interviews with your customers + staff to discovers what common customer questions are and start developing the best content in your city around these topics.

Highlight your trust metrics via testimonials, reviews and guarantees. Show your before-and-after work. Seek out opportunities for community involvement and publicize them.

With just one service in one city, you'll have to take a granular approach to grow beyond being a 5 page website to being the most informative and useful local brand. Hope these ideas get you going.

Hey There!

Kudos to you for revisiting how important a well-optimized web presence can be for any local business. You have 2 options here, in terms of site structure:

1. Build a unique page for each service you offer, optimized for that service + build a unique page for each city you serve.

or

2. Build pages for each possible combo of keywords+city

Unless you have really considerable resources, approach number 1 is typically best. I'd like to point you to 2 resources here on Moz that should be a big help both with structure and landing pages:

Check out the big graphic at the beginning of this post: https://moz.com/blog/local-seo-checklist

Then, check out this article on landing pages: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages

Hope these will get you going with your strategy!

Hey There! If your scenario is like those in which two brands share a location, Google speaks to this in the guidelines, which read: ------ Two or more brands at the same location If your business location combines two or more brands, do not combine the brand names into a single listing. Instead, pick one brand’s name for the listing. If the brands operate independently, you may use a separate listing for each brand at this location. Not Acceptable: "KFC / Taco Bell" or "Dunkin' Donuts / Baskin Robbins" Acceptable: "Taco Bell", "KFC", "Dunkin’ Donuts", "Baskin Robbins" ------ So, in this scenario, Google does permit a unique GMB listing if the brands 'operate independently', and, one could infer from this that separate Schema would be okay. To be honest, the part of this I'm not totally clear on is Google's personal definition of what 'operate independently' means, and my best advice would be to get on the phone with them to request a specific definition. In your shoes, if your brands do not have the recognition of KFC or Taco Bell, I would feel some concern about merging or listing takedowns, if Google were to determine internally that you've got 1 brand trying to appear like 2. So, best advice: call Google on this and be prepared to show exactly what the 2 businesses are. Hope this helps!

Hey David!

That is confusing! Likely, you will have to go to Google on this one, but first:

1. Is your client the only lawyer at his new practice or are there multiple lawyers?

2. Can you gain access to the listing you are calling 'the old listing' to edit it?

Hey Mike!

You've received great feedback from the community here (nice job, everybody!). While it's not a requirement to have complete NAP on every page, it is a best practice. I see these 3 options open to you:

1. Convince the client to go with a more normal layout. If you can, put complete NAP in the footer.

2. If no dice on that, put it in the masthead.

3. And if that won't work, you could certainly put it at the bottom of the main body of the pages, incorporating it into your call to action.

Hope this helps!

Hey John,

Without knowing the complete details of the scenario, I'm not 100% certain (feel free to explain further) but I do believe what you are describing would fall under Google's guideline regarding ineligible business models:

An ongoing service, class, or meeting at a location that you don't own or have the authority to represent. Please coordinate with your host to have your information displayed on the page for their business within their "Introduction" field.

How I'm understanding your description is that the showroom is actually the host here and that they would need to mention you and all of the other brands they are representing, rather than you building your own GMB listing. If you need to coordinate with the host, I recommend drawing their attention to Google's Guidelines for 'Two or more brands at the same location'.

Here are the complete guidelines: https://support.google.com/business/answer/3038177?hl=en

Hope this helps!