Hi There!
This is an older post, but there are some good suggestions about foreign language keyword research:
https://moz.com/blog/so-you-want-to-know-about-foreign-language-seo-mozinar-q-a
Hope it helps!
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Posts made by MiriamEllis
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RE: Welsh Language Keyword Researchposted in Local Website Optimization
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RE: Local Business Schema Image requirementposted in Local Website Optimization
Hi Angela,
Could you offer a bit more background on this as to who made Schema a requirement for dentists? Schema is an optional technology, typically, so I'm trying to understand the circumstances in which you're hearing that it's mandatory. Thanks!
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RE: GMB 'Located In' Featureposted in Local Listings
Sure thing! If for any reason, that doesn't work out for you, please feel free to come back here.
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RE: GMB 'Located In' Featureposted in Local Listings
Hey There,
I recommend you reach out to GMB support on Twitter with a link to the listing, explaining that it's a stand-alone location, not located within another business.
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RE: What is the best online reputation management software for generating legitimate Google (and other online) reviews?posted in Reviews and Ratings
Hey Thomas!
It's good on a thread like this for the community to provide a variety of recommendations. I'm glad you shared what you like about ReputationStacker. Always helpful to have multiple choices!
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RE: SEO effect of URL with subfolder versus parameters?posted in Intermediate & Advanced SEO
That's a good question, Andrew. It's true that it's no longer a best practice to build out a set of pages featuring slightly different permutations of a keyword (car repair, auto repair, repairing cars, fixing cars, etc.). That approach is now quite dated. Honestly, it never made any sense beyond the fact that when Google wasn't quite so sophisticated, you could trick your way into some additional rankings with this type of redundant content.
The development of location landing pages is different. These are of fundamental use to consumers, and the ideal is to create each city's landing page in a way that is uniquely helpful to a specific audience. So, for example, your store in Detroit is now having a special on winter clothing right now, because it's still snowing there. Meanwhile, your store in Palm Beach is already stocking swim trunks. For a large, multi-location Enterprise, location landing pages can feature highly differentiated content, including highlights of regional-appropriate inventory and specials, as well as unique NAP, driving directions, reviews from local customers, and so much more.
The key to avoiding the trap of simply publishing a large quantity of near-duplicate pages is to put in the effort to research the communities involved and customize these location pages to best fit local needs.