Hello Everyone,
We have been looking into our placements recently and see that one of our blog posts shows on page #5 for a popular keyword phrase with a lot of search volume.
Lets say the keyword is "couples fitness ideas"
We show on page 5 for a post
/couples-fitness-ideas-19-tips-and-expert-advice/
We want to try and get on the first page for that phrase and wanted to know if it is better if we did one of the following:
1. Create a new page with over 100 ideas with a few more thousands of words. with a new url (thinking /couples-fitness-ideas)
2. Create a new page with a new url (thinking /couples-fitness-ideas) with the same content as the currently ranking post. We would want to do this for more freedom with layout and design of the page rather than our current blog post template.
Add more content, let's say 100 more ideas.
Then forward the old URL to the new one with a 301 redirect.
3. Add more content to the existing post without changing the layout and change the URL.
Look forward to your thoughts