Hard to say, my first reaction would be the amount of traffic generated organically. I am tempted to say the number of key terms on page one, however, you can have 100 words on page one and get no clicks if your SEO is bad. You need good snippets, HTML data and engaging data. If your site is generating organic traffic in high percentages, and generating traffic consistently organically, I would say that can be a very top level metric.
![MonicaOConnor MonicaOConnor](/community/q/assets/uploads/profile/77304-profileavatar-1619583233183.png)
Posts made by MonicaOConnor
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RE: What One SEO Metric Would You Choose?
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RE: How big is the problem: 404-errors as result of out of stock products?
Are the products discontinued or out of stock? In my opinion, the 404 errors are only detrimental to your SEO when they are in an overabundance. Relevant 404 errors are important, not just for Google, but for the searcher as well. They need to know that a product has been discontinued. If a product is just out of stock, I wouldn't 404 it at all.
This is a video by Matt Cutts on how Google handles 404 errors. https://www.youtube.com/watch?v=oya9Pl7ukNo
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RE: Discontinued Products
Hi there,
I work for a rather large supply company as well. When we have large items go out of stock we repurpose existing pages to advertise new pages. If it is a small product, like a part or something, we 404 the page.
This is an example of a repurposed page: http://www.apelectric.com/6241-Generac-Guardian-Series-14kW-p/6241.htm
404 errors are not a negative thing per say. Of course you don't want hundreds of them because it creates a negative user experience. If a product is truly discontinued, it is better to let the searcher and the engine know that. No following the pages isn't the best idea because it can prevent traffic from getting to your site. We have about 87 404 pages and they have not influenced our organic rankings. I don't recommend 301 redirecting product pages because it can be misleading to the searcher. For example, we rank really well for the Generac 6241. I wanted to 301 that URL to the replacement model, but if someone types in Generac 6241 and lands on Generac 6461, they are probably going to bounce right off the page. That is not good either. One thing I have done in the past is redirect the product page to a related category page. So, the Generac 6241 could have been redirected to the Air Cooled Generators page. I think this was the better way to do it however.
If a page has value, and can be used as a way to direct traffic to another source that is my favorite way to handle discontinued products. At the end of the day, a $15 part doesn't justify the amount of time it will take me to redesign the page, so I let it become a 404 error.
This is a video from Matt Cutts at Google on how they handle 404 pages. https://www.youtube.com/watch?v=oya9Pl7ukNo
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RE: Google Analytics Offline Conversions
IfByPhone actually owns Mongoose Metrics now. I manage a fairly large amount of AdWords campaigns. I truly believe that the free conversion tool that AdWords provides outranks any other service for the simple fact that there is no cost and you get the same amount of information. I wish there was a better way to tie revenue to keywords.
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RE: Google Analytics Offline Conversions
David, I still believe that is only half of the equation. Actually tracking the conversions back to the campaigns to include the revenue is not possible just by using the dynamic numbers. Google Conversion Tracking uses the dynamic numbers as well. There are a host of call tracking softwares out there, my favorite being IfByPhone. They all lack the ability to accurately track the revenue back to the call. Most are only approximations.
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RE: What will happen if all our website content has the date created amended to the migration date?
In my experience, the date created referred to the page itself as opposed to the entire site. I have migrated about 20 sites and this has not created an issue at all. As long as your domain doesn't change you should be ok. Part of the domain age is when it was first registered, how long it is registered for and whether or not it is an active site. New pages get added to sites all the time. The "date created" is another tag for Google to be able to use to know that there has been an update and there is new content to crawl.
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RE: Decide which keyword to check
I have a couple of thoughts on this:
First, I would definitely track any overlapping keywords. That means they are performing well in two categories, making them valuable.
Second, I would track the key terms with the highest search volume and competition. If you are already ranking well on terms that aren't bringing traffic or revenue, then they aren't converting terms for your client. I would look at the terms bringing traffic to your site and determine if they are ranking well. If not, then those are the words that need the targeting. I would double check the lists for redundant terms like "pink dog collar" and "pink dog collars".
"But how about keywords with high volume and high difficulty, related to the website, and low ranking?" These are the key terms that I would focus my attention on.
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RE: Google Analytics Offline Conversions
I really wish there was a way to record phone revenue from AdWords. I am using their goal conversions to track phone calls as well. I have 127 campaigns and over 5000 products so manually calculating the revenue is impossible. I spoke with a company a few months ago called Invoca, they monitor calls and manually record conversions for you. So, if someone calls from AdWords, they can screen the call and record the revenue for you. That is the only thing I have come close to as far as being able to tie conversions to AdWords.
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RE: I broke Google! (random snippet appearing in non-personalized search)
I would suggest moving your h2 tag to something else. The engines pull what they feel is the most relevant item from your page. Your h2 tag is "Awesome, you're signed up" so the engines think this is the second most relevant item on the page.
http://www.onradpad.com/ask-radpad/can-i-pay-rent-with-a-credit-card/ - This is the page that surfaces with weird language when you search "pay with radpad". This is because of the text on the page that is linked elsewhere. If you look in the second paragraph, the phrase is underlined and taller than the other text, telling the search engine it is more relevant. It is a link to your payment page, which is why there is weird text attached to it in the SERP.
Since the engines pull the information they feel is most relevant to exactly what it typed in by the searcher, you kind of have to make sure that the h tags and text on the page are targeting exactly what you think will be searched. I would move the h2 tag and make the text on your link look the same as the text on the page, it should help you get your meta description showing instead of content. You can also add the key terms here to your meta description. That will also help avoid content out ranking the description.
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RE: Are these good backlinks?
The most important thing about a good link building strategy is making sure the links look natural and relevant. Keep your link building consistent and moderate. Find the best quality linking sources over the higher quantity link sources (like link farms). Build a strong social strategy and make sure you are sending valuable social signals. That means engaging your audience.
Link farms and other "paid for links" are the sources that do nothing but build quantities and quantities of link regardless of the root domains or the DA of the sources. This is bad because you don't know what or where these links will be. any kind of link building strategy that involves too much of one thing will look unnatural.
When you work on your strategy you have to make the decision of what kind of website you want Google to think of you as. Your link profile is the path that connects you to other sources and tells Google what kind of crowd you belong too. When you think of it like that, you can make the decision that points you to a better strategy. You don't want Google to think you are fast and loose, because then you aren't trustworthy. If you build high quality links, to related, reputable websites you will look like an authoritative member of your industry that can be trusted. Write good content that will make others want to link to you, send valuable social signals and strive for the best quality links, not the highest quantity of links.
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RE: Penguin hit Website - Moving to new domain
Are you sure this was Penguin and not Panda? Did you actually get a penalty? I would really make sure you are dealing with a penalty before you put all of this work into something that it doesn't necessarily need.
If you are experiencing a loss in traffic and impressions and keyword rankings without an actual penalty I would run a new SERP analysis and find out what kind of competition is kicking you out of your top spots. With two major updates just rolling out in Sept/Oct there is a chance that your site was not penalized but being outranked by better sites. With the way that Penguin works, you can be suffering from another sites Penguin 2.0 recovery.
Do you update your content regularly? Is what you have on the site truly unique and informative? You said you are going through a disavow right now, that could definitely effect the rankings and search traffic.
Before you decide to completely abandon ship and jump on a whole new site, make sure you are truly dealing with a Penguin penalty and not just mediocre on page SEO coupled with a weak link profile.
If you truly feel moving domains is the solution, then I would select a domain completely unrelated and unattached to any webmaster property that might have a Penguin penalty. Select a domain with some age and that is clear of any nefarious link profiles. Use OSE or Ahrefs to investigate before you buy. Keeping things unrelated will be the best way to ensure you have no negative link juice following you around.
Is it possible that one of your link sources suffered a Penguin Penalty? That could really effect your rankings. 3.0 really targeted link neighborhoods. You could have back links that have terrible link profiles and are now causing you grief. Use OSE or Ahrefs to kind of check your link profiles back links. I would start here if you have no actual penalty.
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RE: Google traffic drops (October 24th 2014) - Penguin 3.0?
Searchers need content. Ask for product reviews and get them on page. This will help your content issue. If you add product reviews make sure you use an aggregate app that actually puts the reviews on page so that they can be crawled. This is great unique content.
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RE: Google traffic drops (October 24th 2014) - Penguin 3.0?
For the competition of the key terms you are trying to rank for, I don't believe you have a strong enough link profile. I also think some great content would improve your rankings.
Penguin 3.0 targeted "link neighborhoods". There is a chance you are suffering for someone else's bad link profile. You can check your linking root domains in Open Site Explorer.
Panda 4.1 is still technically rolling out. You can be hit with Panda effects still, even though the update rolled out 9/25. There are also small algo updates that happen all the time. Do you have any messages in GWT? If you don't then I wouldn't necessarily jump on blaming algo updates for the traffic and rankings loss.
There is a a possibility that when Penguin 3.0 rolled out it gave other sites with better link profiles a boost over your site. A site with a stronger link profile and better content will out rank you even if their DA is lower.
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RE: Do I have to optimize every page on my site?
Generally, optimizing a page means that you are targeting a specific key term you want to rank for. While you might not see measurable "negative" SEO effects of having pages with no content, I believe that you could use those pages to target key terms. Images rank as well as pages. You can use image alt attributes and add some content to those pages which may help drive some traffic. I like to play safe rather than sorry. It takes a little bit of work, and you might not have keywords for those pages yet, but you could use the images as ranking tools.
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RE: Which URL is better for SEO?
Option one is better because of the punctuation. Hyphens are better than periods.
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RE: How to use remarketing using GTM?
https://support.google.com/adwords/answer/3210317?hl=en
This is a Google Help page that should set you up. It is a lot like setting up a Display Ad, just very targeted. Hope that helps!
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RE: Does <hn>placement matter in the code?</hn>
I understand the theory but I disagree. When you use your H tags properly it doesn't necessarily make a difference where they are located. H1 tags are usually the title, so it is better to have them higher on the page, however it doesn't negatively effect you if they are closer to the bottom of the page. My h2 and h3 tags are actually above my h1 tags and I have not seen any negative effects from this. The important part of these tags is the keyword use and whether or not they are used in order of importance, h1 most relevant to page, h2 is like a subtitle and so on.
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RE: Question about optimising an inner pages apposed to the homepage
The concept of optimizing the internal page for Blue Widgets should be the same as your home page. It should contain relevant links and on page optimization focusing on your keyterm. In this case, blue widgets. You would want to make sure that you use this term in your meta title, description, in the URL and include relevant content as well. The links are only half of the equation. Having a ton of links and no relevant content will be what gets you in trouble with the engines. As long as you have a balance of links and on page content you should be ok.
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RE: Duplicate Page and Title Issues
They have different purposes, but all relating to preventing the same page from showing duplicate content because of the different ways a URL can be written. There is nothing on this page to show that using a canonical tag can take two different pages and remove the similar content. The purpose of the canonical tag is to set the preferred URL for one page.
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RE: Duplicate Page and Title Issues
I would remove the domain name when you use the query.
moz keyword research in the united states best practice gets a much different SERP than keyword research in the united states best practice.
If you are trying to get a pure SERP result than you shouldn't use your domain name. That will tell you if there are any other search results in the web. If you want to find duplicate content on your site use copyscape.com or go to GWT and look for internal duplicate content.
Again, not only copy creates a duplicate content message. It is having an off html to text ratio, repetitive links in the HTML with not enough copy to balance it out. If Moz is reading a duplicate content error, and the number is increasing week to week I wouldn't discredit the finding simply because you don't understand why the error is occurring. The canonical tag won't prevent two different URLs from showing duplicate content. If you want to do that, no follow one of the URLs. That isn't best practice though, best practice is to fix the copy.
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RE: Duplicate Page and Title Issues
Canonical tags just point non www URL address to www addresses. It tells the engines that whether or not the WWW is used, the two URLs are the same page. It will only solve the duplicate content errors if that is in fact what is causing the error. If the actual cause is duplicate content the only way to solve it is to write unique copy.
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RE: My website has dropped in the rankings drastically. How can I get it back up the SERPs?
I completely agree with Ruben and Tim. You need original, unique informative content. It is such bad practice to not touch your site simply because it is ranking well. You have to keep content fresh and update the site. Stagnation is never good. Even having a blog will help you keep content fresh.
What kind of social presence do you have? Are you posting enough to have valid social signals? I would beef up social engagement, add a blog and get some relevant backlinks.
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RE: Duplicate Page and Title Issues
Depending on when you made the changes, it could just be that they weren't fixed in time for the next crawl. Fixing these duplicate titles are really important for your SEO.
Open the medium priority issues and set it to duplicate page titles only. When you do that you will see which titles are duplicate. Sometimes there are more than one duplicate title so make sure you completely expand each line. I would make sure I go back into all of them and see if what is showing as duplicate on the crawl report is still the same information on your title tags. If it matches, then those pages need to be changed. If the titles are different, then wait another week and just see if the timing was off somehow.
If you have pages with duplicate content there could be a few things triggering it. There could be a too much of the same HTML and not enough text to make the pages look different. The content on the pages could be very thin, and very similar. The best way to offset duplicate page errors on your site is to get original, informative, unique content on those pages. You can set your crawl report to high priority errors, then select duplicate page content. You can then look at all of the duplicate pages side by side to determine if you can get unique content on those pages. If you are getting duplicate page errors for the same web page, one with a WWW and one without, then check to make sure your REL Canonical tags are in place and functioning properly. If the pages are different then you need to get great content up.
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RE: Is a rebranding that calls for a domain change a good time to sneak in a change to HTTPS?
I don't think that you should wait to change from HTTP to HTTPS. You are developing an entirely new website and domain name. To the engine this won't look like changes made on one site. They are going to see this as a brand new website. So basically, it isn't a matter of making changes too close together, it is creating the website you want, how you want it, right away.
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RE: Sudden influx of 404's affecting SERP's?
How do we drive traffic: In light of removing these old pages, and seeing a tremendous influx of 404 errors, I am assuming the pages that were removed were not 301 redirected. If that is the case I would strongly encourage you to redirect those old URLs to your new pages. This will help get traffic to the new pages which will eventually help them rank on their own. It sounds like your pages just dropped off the face of the planet and because the other pages are so new, you are losing all of your organic rankings and subsequently, organic traffic.
How long should you wait to be indexed: Did you submit a new sitemap to Google? I would make sure you have done that. After that, it shouldn't take very long, 2 weeks is the longest I have waited for an index after a sitemap submission.
As far as a penalty goes, check WMT. If you see nothing in there from Google I think you are safe on the penalty side. However, the sudden changes, the large amount of changes and the influx in 404 pages might have moved your site back in rankings while Google takes a look to make sure there isn't any nefarious activity. I wouldn't worry about a penalty unless you actually receive one.
If you are worried about duplicate content, try researching Rel canonical tags to see if they will be helpful to you. It sounds like you made a lot of changes quickly, and that Google needs time to investigate. Unfortunately, you have to kind of wait a little bit. Try the things I listed here, I hope that it helps!
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RE: 3,511 Pages Indexed and 3,331 Pages Blocked by Robots
The blocked URLs are probably no follow links throughout the site. Do you have a lot of links pointing outward from pages?
Google is indexing 3511 pages, of which 3331 are blocked by Robots. I would check some of the internal/external links on those disallowed pages. I don't see how it could come up to 3331 blocked pages, but it couldn't hurt to start there.
Definitely get a sitemap submitted asap. It will help for sure.
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RE: 70% organic traffic drop in October?! Algorithm change?
I would definitely look into the Panda 4.1 update that happened 9/25. Double check the content on the pages and make sure that it is all relevant.
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RE: 301 Directs
Google will eventually get rid of them. If you have similar pages to the ones that are 404 errors, then you should redirect them. If you don't then best practice is to let them fall off.
However, if you had key terms ranking on page 1 or 2 on those pages I would definitely redirect them.
https://www.youtube.com/watch?v=xp5Nf8ANfOw This is a video by Matt Cutts where he kind of tells you how to handle these errors effectively
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RE: Using Brand Descriptions
This is something that I am very familiar with. We are in almost the exact same situation. Matt Cutts at Google is pretty responsive on this subject. Here is a video where he describes in detail how Google views duplicate content : https://www.youtube.com/watch?v=mQZY7EmjbMA
My professional opinion is that you should try to get as much unique content on the page as possible. I have been successful at getting my customer reviews to appear on site and in the source code of the page. I believe this has directly helped the rankings of my product pages. If everyone has the same content there is really nothing to separate its relevancy in the eyes of the engine and most times the searcher as well. If you are all on the same level where is your competition? What sets you apart from their pages.
Customer reviews, in my opinion, are the holy grail of on page content. If you have no product reviews (tsk tsk) then you can implement in house reviews, like a manager's review or have someone in the company write, in their own words, some informative article between 500-600 words to help give you content that is unique.
Content is king, even duplicate relevant content can be harmful in my opinion. Just because it won't cause a Panda penalty doesn't necessarily mean that the content isn't negatively effecting your SEO.
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RE: Has Google changed how it displays metatitles for business listings?
I don't know if I specifically understand what you are asking. Google hasn't changed the way it uses meta titles. If you have not specifically designated the meta title for your pages, your platform might pull information from the page to populate the title tag. Without seeing the actual page I can't be more specific than that.
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RE: Links from sites with iffy link profiles?
I personally would not. From what I have gathered about the latest Penguin update, it really targeted link neighborhoods. That is what you are describing when you are talking about the link profile of this other site.
Ask yourself this, does it look natural? Is there a relevancy from this site to mine? True it is just one link, but is it worth risking your link profiles integrity? My answer is always no.
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RE: Atom, RSS Feed or XML Sitemap which is better?
In my experience XML is really the best practice. You can have more than one site map technically, but you should always have an XML version.
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RE: Link Tracking
I use Open Site Explorer. It gives you all the links pointing to your root and subdomains. You can even do it page by page if you want. It will tell you the DA and root linking domains of all of the links to your site.
Have you used Google Webmaster Tools to monitor your links at all?
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RE: Awful ranking after site redesign
I would imagine if the pages were previously ranking they had value. The rule of thumb is to discard pages not ranking on pages 1-3. Since there has been such a decrease in traffic it is reasonable to assume that valuable pages have been 404ed when they should have been 301ed.
I have migrated 7 sites over the past 5 years, so I feel reasonably comfortable saying the duplicated pages are causing the influx in indexed pages. Redirecting the 404 pages is the strongest strategy right now. They basically created 700 valueless pages that won't rank until they are fully indexed and gain some value to the engine, which could take months. It is starting over from 0, which is why the 301 redirects are "normally" best practice.
Any 301 will lose a little bit of link juice. It goes from having a strong page rank alone to diluting its value by sharing it with another link. While it will help salvage some of the sites juice, it won't put them on page 1.
You can wait for these pages to start ranking alone, but that could take months based on the level of on page op and if there are any good links pointing at those pages currently. I am not a fan of the wait and see game, therefore, I try to do everything I can up front. The 301 redirects of the old pages would be best practice in this situation.
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RE: How Does the On-Page Grader Know about my Target Keyword? Or how can I tell it?
You can manually go into the on page grader tool and check the page grade for the specific keyword you are targeting. Just enter the URL and the keyword. I have to manually check some of my page grades as well.
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RE: Facebook Business page query
Do you have a personal Facebook page? You can look up any businesses as long as you are logged in. Just do a search for their name.
You can't hack someone else's page, but you can look at it from a fan's perspective. You will see their likes, reviews, posts and photos.
I recommend creating only one FB page for your business. There is a description that can be extremely lengthy and you can describe all of your services. You don't want to have duplicate pages for the same business, it reflects negatively on your credibility. The name of your page should be the name of your company.
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RE: Awful ranking after site redesign
Ugh... I hate when this happens. It is such a pain in the butt to fix.
1st, you absolutely need those 301 redirects. Don't wait any longer to get them done. Those 404s are affecting your rankings considerable at this point. Basically you have 700 of them, whoa.
Secondly, the double index is because you have 700 new pages added to the 700 old pages. You can wait it out if you want to, but I don't recommend it. Get rid of the no follow on those old pages, 301 them so that the rankings might be salvaged. Once the new pages start ranking on their own you can get rid of the 301s. But, for now, get them going.
The 301s add a little bit of juice to the new pages, and that is a good thing. The reason they are important is because they are still ranking and bringing traffic to your site. The new pages will start to get some traffic which in turn will help their rankings.
Did you do anything on social with the site redesign? If you send out a post you might be able to salvage some traffic from you followers. Social signals will also help the rankings of the new pages.
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RE: Should Our Mobile Responsive Version of our Ecommerce Site include the on Page content to Help with Rankings
I understand what you are saying, however, there is no trick. You want the content on page for desktop and mobile users. Google uses a different crawl bot for mobile, so if the content isn't there your mobile rankings will be affected.
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RE: I've got one good offer (I think) from one site that i want to advertise my site and i have few questions
Yes, you will be able to track the conversions in analytics. You can set up a survey type question on your order form to ask customers where they heard about your site from also. This will give you basic data. Analytics will be able to give you how long they stayed on the site, how many pages they went through, and more specific information.
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RE: Questions About LinkBuilding
Definitely don't forget creating a Youtube channel and updating the videos on your site to be embedded from Youtube. This is huge link juice. Pinterest as well.
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RE: Showing Button Clicked in Google Analytics - How to check which button has been clicked?
You can also use the analytics heat mapping tool. It will show you how many clicks anything on your site is receiving. I added a Generator Sizing Calculator to my site and it told me how many clicks it was getting right away. It is pretty accurate too.
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RE: Detecting Direct Traffic on Website
Do you use any site review system now? I use YotPo and it is really effective for measuring where traffic came from, what their experience on the site was and I even customized it to poll visitors on why they chose not to shop with us.
If people are placing orders on the site, you can also make it a required question on an order form. That would give you basic information as well.
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RE: Best category page structure on MY ecommerce site? Advice please
Optimizely is good. Very easy to use and navigate through.
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RE: Penguin 3.0 hit caused by Pinterest?
To my knowledge, Pinterest is a very high quality linking source. Having several links back and forth should mean that you have an equal amount of images, products and/or pages. No matter how good the source is, when you over use something it doesn't look natural.
From what I understand, Penguin 3.0 really targeted linking "neighborhoods". This means that you could see an effect because of link associations that your linking sources have. That could be Pinterest, but my gut tells me that it is probably some other source. These social media sites are pretty safe and usually have ways to prevent bad associations.
Have you used Open Site Explorer to compare what you have in GWT? I would just take a look and see what the quality of your links are and if there is any low hanging fruit you should disavow. You want to find high quality linking sources, these are the safest. I would try to eliminate links from low ranking domains with not a lot of root links behind them.
You might be suffering the effects of someone else's bad links. Have you received any manual notices in GWT?
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RE: Best category page structure on MY ecommerce site? Advice please
This is kind of my area of expertise. You have a good amount of products on your site, and that should mean that you are really directing the traffic to those products down one path.
Filters and sorting options are really a great tool to have on your site. Think of it like this, whatever is convenient and useful to the searcher is useful to the search engine. I would recommend drilling down on some of the category pages and duplicate products and implementing some filters.
Do you use any A/B testing tools? It might be worth it to test it out first. In my experience, dropping some of the twisted navigation has increased my traffic, page values and conversions. I also have lowered my bounce rate significantly.
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RE: Has this site been a victim of negative seo?
There seems to be a lot to your question. I am going to try to start at the bottom and work my way up.
• If another domain is copying your text and embedding it in your site without consent I would contact the copyright department where your server is hosted. The solution might take some time but they should be able to get your content off of another site. I know that GoDaddy helped us with this problem a few months ago. One of our competitors IFramed our website and used it as their own for a couple of days.
• The content on the site seems to be be pretty solid. There are a few pages that are lacking content and seem to be pretty thin. I suggest beefing up the landing pages a little bit and working on your title tags. It seems unclear which keyterms you are targeting from looking at the source code. There seems to be a lack of consistency on page with repetition of keyterms and using them in the URL, title tags and content. I would suggest a little bit more research on the keyterms to make sure the ones that are being targeted get a good amount of search traffic. I would maybe try to target some not so competitive terms just to get something from your sight to the front page to help your impression share increase.
• When you say you disavowed links, was that because of a penalty? If so you might not start to see improvement if those changes weren't good enough for Google to remove the effects of that penalty. If it were a result of a Penguin update you could have been suffering the effects of a negative penalty. Now that another update in process you might start seeing better results. If not, that means more work on the link profile needs to be done.
• When you say you no followed all outbound links, does that mean that any link on your website is a no follow? I am not 100% sure here, but I don't believe that is really best practice. I might reconsider that strategy. Too many no follow links don't look good to Google.
These are just some things that I can suggest briefly looking through the site. I hope that helps.
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RE: How to improve optimization of this page
Top of mind SEO Suggestions:
Your key term is very broad and probably extremely competitive. Your h1, h2, title tag and URL use the keyterm enough to tell Google that this is what the page about. That is great. Your term only appears on the page 7 times, which I think is a little low. I know you don't want to stuff the term in too many places, but most of the repetition is in the titles and not the content itself. I would fix that for sure. I would add a hierarchy to your titles a little more effectively and get your key term in the content more.
The content (professionally speaking as a content writer) is written for the engine and not the searcher. I recommend a full rewrite to make is sound more natural, expert and informative. The keyterm might be a little difficult to get in there more naturally, but I think that you might be able to work something out.
Your internal link profile doesn't look awful. I would take the term "Cincinnati Web Design" and try to link it to a few pages on your site. That tells the engine that it is a very relative page. I wouldn't over do it though. I would make sure you are linking it to pages that rank well and have content relevant to that term.
Share the page on social sites and encourage engagement. Social signals are a great way to boost your page. If this page appears in a category anywhere on your site, make sure the title in the category is the specific term you are targeting.
Lastly, I would post a video to this page from YOUR Youtube channel, if you have one. Add a couple of pictures and make the alt tag the term you are targeting. Then, wait a couple of weeks to see if the page starts moving.
If these steps don't work, there is a chance you need to edit the meta data on page and maybe de-optimize it a bit. You could have way too much optimization for the engines and not enough for the searcher.
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RE: Having problems adding a FB business page without the parent page.
To my knowledge, you have to connect a business page to a personal page. That personal page acts as a business page manager.