Welcome to the Q&A Forum

I Agree with James,  for the 404 pages you could also configure Google Search Console to find them (https://support.google.com/webmasters/answer/6001104?hl=en.)

Hi Camilo,

thanks for the clarification.  As this content wil not be available anymore on the "old" pages it will only exist on the newly created blog pages there will be no duplicate content issues.  These newly created blog pages with the content removed from "old" pages will start from scratch for ranking. and the "old" pages could loose some ranking because you reduced the onpage ranking.

This is not per se bad as it is part of your strategy to improve on conversions (which should be the most important kpi anyway).

You could help these new blog pages a bit by linking to them from the "old" page.

Hi Camilo,

now i am really confused, if you want to maintain the 80% pages and you said they will remain the same url when you make them accessible in your blog.

so

https://servicechampions.com/air-conditioning/air-conditioning-installation-and-replacement/ --> current site (accessible directly homepage though main navigation)

https://servicechampions.com/air-conditioning/air-conditioning-installation-and-replacement/ --> new site (accessible through blog)

than why would you need canonical at all and why would you loose rank (besides some lost due to the fact the page is not linked directly from the homepage but from the blog)?

Maybe i am missing something

Hi Camilo,

Interesting as google states "Only include critic reviews that have been directly produced by your site..." on https://developers.google.com/search/docs/data-types/reviews#local-business-reviews.

I can only imagine they didn´t realize these reviews were not produced directly by your site because of the way you implemented them in the footer.

Hi VTmoz,

Although it sounds there is no big risk involved to do the redirect when there are no backlinks and no traffic, it might be better to err on the safe side and simply setup an information page on the domain with a link to your main domain. So that way when people accidentally enter the taken over domain they can easily navigate to your correct site, and you don´t risk any legacy issues with the taken over domain.

If you do decide to redirect you could additionally check in the GSC for manual penalties, check spam score on Moz and citation flow / trus flow on Majestic and view archive.org to check for any spam content in the past (though all these are unlikely when you have not found backlinks or traffic).

Anyway good you got the domain that was infringing on your trademark!

Hi VTmoz,

We didn´t use to disavow a lot since most clients backlinks were done by us and always stayed clear from the "dark side of the moon".  We stopped altogether though after last year pinguin´s 4.0 update.

Hi,

They do disappear over time and sometimes can take several weeks.  Is Google still crawling the old address (this should also be reducing)? and do the old pages you find redirect correctly 301)?

Hi Jeroen (i think:-),

I agree with Packaging-Group as you mention you find both www and non www homepage on google means both are indexed and are considered different pages by Google.  Also if you would have a canonical on one of those pages pointing to the other Google most likely wouldn´t index it.

Since both pages, www and non www, have the same content they are both competing for rankings and are therefore not good for SEO.

You can do a 301 redirect on most server between www and non www to solve this issue.

Hope this helps and success

Hi,

As a general rule its fundemental to maintain pages that are relevant for your audience and generate organic traffic so i would say yes its a good idea to republish as a blog.  Furthermore because i see that a big part of these pages (though i don´t know exactly which 80% you will loose) are pages that are a perfect fit for a blog, like how to and informational articles.

Would be good to maintain the same url´s to avoid redirects but depending on the cms being used that might proof more difficult.  At least maintain meta data and redirects with 301´s.

I also saw you were using third party reviews in schema markup on your current site (but not,yet, on your new site) and this is not a good idea as this is against google´s guidelines (more on this here http://searchengineland.com/google-updates-local-reviews-schema-guidelines-257745)

Success with your new site

Hi,

Did you maintain the meta tags for the img (alt text, filename) for the newly compressed images? I imagene that the time  between the replacement and the drop is fairly close for you to deduce this is connected, has the drop occured long ago (could be a temporary issue)?

Hi,

I have been working with several writers in the past from peopleperhour with excellent resuts.  They however did not do the keyword research and were only used to write the copy according to our instructions.  There are several people offering this service though so you could give them a try.

Hi Barrett,

could it be you have another page in your website redirecting (301 or 302) to this page.  This way that page could be in the serps and when users click on it it would show up in analytics as organic and as landing page the page to where the redirect went.

Hi,

Can give you our experience with using CloudFlare have been very good.  They have a free plan which is a basic level CDN, some DDoS protection and for 20$ month you get additional security features, mobile optimisation and image optimisations.  For businesses wanting an economic but good performing solution this is a recomendable option

Hi Katarina,

You could setup an automated rule to send you an email when the account reaches a certain amount spend in each month. but that would leave you to pause the campaigns manually.  Or you could implement a script to automatically pause the campaigns when a specific amount spend in the account is reached and to restart at the beginning of the month.  PPC Hero has more information on this here http://www.ppchero.com/advanced-adwords-budget-script/

Hope this helps

Hi Becky,

In general this will depend a lot on the kind of impact your looking for / companies objectives.

First thing is find your high converting keywords and work on improving ranking for those.

Second find ways for automating work with templates for your onpage optimisation. Though not always best for SEO, unavoidable for Big ecommerce sites.

Build links e.g. by producing quality content relevant for your audience.

Google wants us to believe they are presenting results based on intent and not keywords. In adwords google doesn´t even let us target singulars and plurals directly anymore and keyword search data is presented equal for both.

In practice i see however that a lot is still based on keywords, your example is one of them.

I think both have a similiar, if not same intent, so creating seperate pages doesn´t make sense in my opinion, we usually try to use these variations in the page content as some pages are able to rank for both.

You could use GSC to find some actionable insights to optimize your on-page content.

1. go to the search analytics area and click on the "pages" option.  Then click on the page and change the option to "queries" to find relevant keywords you can add to the that page on your site.
2. Find pages in the same report with low ctr´s on good positions and optimize the meta descriptions and page titles.
3. Identify your top queries and see if the right pages are ranking for them.  If not diagnose why and correct the issue(s). You can check out his moz resource https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday

Hi we trying to make a PHP script to get values of keyword rank for a certain country and URL like we do in Rank Traker under Moz Pro tools.

Is there any reference i can use to build one myself.