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I'm looking for opinions on the following scenario: SuperWidgets buys GreatWidgets. That business acquisition involves the purchase of GreatWidgets.com, a standard but well-established website with some nice backlinks. The business acquisition is communicated to previous customers of GreatWidgets through the normal channels. What should be done with GreatWidgets.com. Re-direct to a splash page informing visitors of the acquisition? 301 page-to-page for directly relevant content? If a splash page, how long would you keep it up? Also, any opinions on how to handle any non-claimed local listings for the now-acquired business? Claimed ones will of course be handled, but what about the non-claimed and unclaimable?

I'm in the process of reviewing on-site URL structure on a few sites, and I've run into something I can't decide between. I am forced to choose between the two examples: MediaRoom/CaseStudies.aspx  (camel case) mediaroom/casestudies (all lower case, mashed, no dashes) I would personally rather see: media-room/case-studies/ However implementing the dashes would require manually re-writing about ~10,000 URLs. Implementing 301s from the existing structure to whatever I choose would be trivial, so there is no concern there. Given the choice between CamelCase and lower-mashed, which would you choose? Why?

Hi Everyone, In robots.txt, can the sitemap be indicated with a relative path? I'm trying to roll out a robots file to ~200 websites, and they all have the same relative path for a sitemap but each is hosted on its own domain. Basically I'm trying to avoid needing to create 200 different robots.txt files just to change the domain. If I do need to do that, though, is there an easier way than just trudging through it?

I'm getting to start work with a new client, and I've run across something I've never had to deal with before, off-site images. The site I'll be working on is for an appliance retailer, both online and physical. The way they've had their site built (not something I was part of) a third party company maintains the product inventory side of things. They're sourcing from about 35 different manufacturers, and this third party has direct access to the product information streams. They push the weekly updated information to my clients site. What this means, though, is that the product images don't live on the client's site. They're hotlinked from the third party's inventory doohickey. I've never seen something quite like this before. Has anyone else? Any ideas as to what problems I may face when it comes to on-site SEO?