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Is there a way to see how the number of inbound links has changed over time for a campaign? It is hard to tell whether links are increasing for a campaign without historical data being stored so trends can be shown

It appears that SEOmoz tools like the On-Page Report Card treat keywords differently if they have apostrophes in. So for example childrens and children's are treated as different keywords. Is this a quirk of the On-Page Report Card or does Google treat them as separate keywords?

I've been working on a site since it launched in April and the rankings for all targeted keywords have been creeping up in that time. For example the site was position 5 for "satchel" and 6 for "satchels". I've just had the latest rankings report from SeoMoz and it is showing "not in top 50" for both keywords and big drops on most other keywords. What is the likely explanation for such a big drop? The website is Z atchels.com