Welcome to the Q&A Forum

That looks like it does the job. I was hoping for something within SEOMoz Pro so I don't have to pay for an additional service though!

You should be able to achieve what you want by redirecting 404s. You can do this by adding the following to your .htaccess

ErrorDocument 404 /homepage.html

Where homepage.html is the address of your homepage.

What would be better really though is to land them on a an actual 404 page that explains that the page doesn't exist anymore and gives them options of where to go next. Include direct links to the most popular content on the site.

You can use Google Webmaster tools to flag up pages that should be de-indexed once they have been 301'd or if they now 404. This should speed up the process and ensure that pages that don't get indexed very often don't hang around.

Is there a way to see how the number of inbound links has changed over time for a campaign?

It is hard to tell whether links are increasing for a campaign without historical data being stored so trends can be shown

This does seem to post a problem for SEO. Obviously on site everything wants to be spelt and punctuated properly, anything else looks amateurish. But when searching a majority of people don't bother with punctuation and are much more likely to just bash in childrens rather than children's, which means that sites who optimise for childrens will be ranked higher then those who punctuate words properly.

I'd give a comparison on how many people use apostrophes when searching but infuriatingly Google Insights doesn't take apostrophes into account.

It appears that SEOmoz tools like the On-Page Report Card treat keywords differently if they have apostrophes in.

So for example childrens and children's are treated as different keywords.

Is this a quirk of the On-Page Report Card or does Google treat them as separate keywords?

Thanks for your help in tracking this down!

As you can see it is set to use Google UK.

Capture.PNG

Thanks, I'm pretty pleased with the site and the client is certainly happy with their sales so far!

Hmm, it looks like the SeoMoz rank checker is reporting rankings incorrectly for Google.co.uk then.

I've taken a look at google.co.uk and you are right the rankings are pretty much the same as they were before. SeoMoz Rank Tracker tool is reporting the positions correctly but the Campaign rank tracking is way off.

You can use Google Webmaster tools to flag up pages that should be de-indexed once they have been 301'd or if they now 404. This should speed up the process and ensure that pages that don't get indexed very often don't hang around.

Thanks, I'm pretty pleased with the site and the client is certainly happy with their sales so far!

You should be able to achieve what you want by redirecting 404s. You can do this by adding the following to your .htaccess

ErrorDocument 404 /homepage.html

Where homepage.html is the address of your homepage.

What would be better really though is to land them on a an actual 404 page that explains that the page doesn't exist anymore and gives them options of where to go next. Include direct links to the most popular content on the site.