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Thank you seems to have cleared that one item up at least!

Thanks! I did the move and it still complains, maybe it is the external justuno.com stuff that is really the problem?

Do not see anything

Hi Sorry,

I miss-understood, I did what you suggested and it still complains this time about 2 blocking scripts and 1 blocking css

Eliminate external render-blocking Javascript and CSS in above-the-fold content

Your page has 2 blocking script resources and 1 blocking CSS resources.

Learn more

• Remove render-blocking JavaScript:
  • http://ajax.googleapis.com/ajax/libs/jquery/1.6.4/jquery.min.js
  • http://www.myfairytalebooks.com/content/scripts-fairy.js
• Optimize CSS delivery for the following resources:
  • http://www.myfairytalebooks.com/templates/__custom/Styles/styles.css

Thanks,
Dinesh

Where do you suggest the actual CSS include happen at the very beginning or the very end of the

Hi Guys,

I am having a terrible time trying to get the correct optimized (for speed, none blocking etc) order for loading my external css and JS.

I follow the recommendations from Google Page Speed or Chrome Audit and it seems no matter where I move the CSS file too (top or bottom) it complains about more blocking and stopping rendering of the page. My URL is http://www.MyFairyTaleBooks.com if some smart person out there could help me figure out what I am doing wrong and the order in which my should be organized I'd appreciate it!

Oh I'm not a developer but I can re-arrange text in a file!

Thank you!
Dinesh

Hi Everett,

Below is the response I got back from the owner of Shopper Approved, it really does not make much sense to me as I am not a developer but is what he is saying below hold true that it is indeed difficult to implement?

Thanks,
Dinesh

Hi Dinesh,

I talked to our main programmer here in the office, and adding a noscript tag with some testimonials in it is easy.  The issue is that it is very difficult to change the reviews once they're there, without involving the installation of additional files, additional programming, and testing on the clients end, which opens a huge can of worms.

There's just not an easy way to do it.

We've explored every way we can think of to try and add text reviews to our client's pages dynamically in the past, and javascript is the only cut & paste way to do it universally across all platforms, but the downside is that Google can't read it.

If your programmer has any ideas as to how we can pull it off and make it drop dead simple (cut & paste), then I'm definitely open to it.  Otherwise, the next best option is for you to display the reviews via the javascript widget primarily for Social Proof benefits, and then for us to get as many review pages and 5-star ratings indexed in Google as possible to send you as much traffic as we can.

Anyway, let me know if your programmer has any ideas.

Thanks,

Scott

Hi Everett,

I have the good fortune of actually having a relationship with one of the co-owners Scott Brandley since MyFairyTaleBooks was one of the first stores to implement Shopper Approved back in 2009/2010.

So I reached deep into my rolodex and contacted him this afternoon (he answered!) and I gave him the explanation you provided above and he said he had no idea that was the case and he had me write it up and email him so he could pass it over to development to get a fix in place right away! I will keep you posted on how things go, but it sounds promising that they will get it done.

I guess the whole relationship building thing Moz'ers push actually has some merit huh

Thanks again,
-D

Hi again,

So Shopper Approved I believe is 100% legit the way it works is the review is captured at the order confirmation page, meaning once the order is placed and paid for a window pop's up and asks them three basic questions. Then on the backend I have it configured so after 2 weeks (since our products are personalized) we send 3 more questions asking them to rate the delivery, the product and customer service. I do not think there is actually a way to enter a review outside of this process or even manually (I could be wrong!)

If you Google Shopper Approved MyFairyTaleBooks you will see all the pages that they generate and are listed by Google.

Also in the back end system they claim to have a feed / partnership with Google in by which they provide the "Feed" of reviews directly too them. I am not sure how they do this but they make me complete my profile with Store Name, Address, etc

EDIT - Also shows up here for example http://www.google.com/products/seller?hl=en&q=myfairytalebooks&um=1&ie=UTF-8&tbo=u&tbm=shop&source=og&zmi=myfairytalebooks.com&sa=X&ei=vP7RUajTG4aH0QGX14HYDQ&ved=0CDYQqQwwAA

Thanks,
-D

Hi Everett,

Thank you for the response just like I suspected I will reach out to SA and see if they will populate a

<noscript>field. </p> <p>Dinesh</p></noscript>

Hi all,

I am trying to optimize our product pages and I know one of the important factors is showing customer reviews. While we have plenty of reviews to show they are collected by a third party (Shopper Approved) and the way we have been told to display them on our pages is via a Javascript. My question is, is this sufficient for search engines to be able to crawl and interpret the Javascript or are we missing out on user generated content since it is displayed via Javascript. If so are there best practices or recommendations to help us?

Thank you!
Dinesh
http://www.MyFairyTaleBooks.com <- this is the site in question if it helps.

Hi Shane,

I guess I should clarify. I am not a SEO by trade but have been working with SEO since we launched this site back in 2010 and have learned on the job.

Understood about the re-design trust me I am working to keep all the elements as close to the same as possible (Meta Tags, Rel's, Descriptions, ALTS etc...)

I can do the 301 Redirect (from a technical perspective) I was curious to the impact it would have on search. I read a Rand post on when he moved to moz.com with 301's in place it had a negative impact on SERP, he recovered but that could be because of his authority you know?

Hi Guys,

I have been struggling with this one for quite some time. I am no SEO expert like many of you, rather just a small business owner trying to do the right thing, so forgive me if I say something that makes no sense

I am moving our eCommerce store from one platform to another, in the process the store is getting a massive face lift. The part I am struggling with is whether I should keep my existing URL structure in place or use 301 redirects to create a cleaner looking URLs. Currently the URLs are a little long and I would love to move to a /category/product_name type format.

Of course the goal is not to lose ranking in the process, I rank pretty well for several competitive phrases and do not want to create a negative impact.

How would you guys handle this?

Thanks,

Dinesh